Insights




Stretch your ad budget by marketing more effectively
No matter how big (or small) your ad budget is, you probably struggle with making the most of your marketing dollars. While outspending your competition […]

10 Ways to Stretch Your Ad Budget






Advertising-Lead-Generation-Lancaster-Pennsylvania
by John Walker   Digital marketing has become a critical part of most marketing plans today. Platforms like Facebook offer unmatched audience targeting, paid search […]

Digital Marketing from the “Newspaper?”




Pet marketing
It’s no surprise how important pets are to their humans; they are another member of the family. Whether it be for grooming services, veterinarian services, […]

5 Ways to Reach Pet Owners




  Whether your website sells goods or services, it’s essential to always increase your website traffic and expose your brand to more people. The more […]

How to Drive More People to your Website




large crowd
What is it? Geo-Fencing sends a message to consumers’ mobile devices once they enter a predefined geographic area, whether it’s around your business, near a […]

It’s All About Location: Geo-Fencing



Reach consumers through newspaper
The newspaper industry is one that is constantly transforming; but the significance of it isn’t going anywhere. Whether you’re physically holding a newspaper and reading […]

Reaching Local Consumers Through Newspaper



Donating to worthy causes can be as beneficial for the givers as it is for the receivers. Businesses that support non-profits can increase customer loyalty, […]

Charitable Giving: A Marketers Guide


Holiday Marketing
Tis the Season! What’s the first thing that comes to mind when the holidays are near? Food! Food might even be higher on the “favorites” […]

Food and Spirits Marketing


Holiday Season
Here Come the Holidays! Lancaster County is always buzzing with excitement around the holidays. Whether it be because of the all-out décor from local residents […]

Seasonal Tips for Marketers


Let your message be heard
How to Leverage the Power of your Database  Building databases is a lot of work. Businesses spend years gathering emails from newsletters, customer cards, trade […]

Instantly Amplify Your B2B Marketing



New trends mean you need new strategies  What’s new in grocery shopping? What’s new in how people find and consume food? Last year Bloomberg reported […]

Marketing to the New Food Consumer


Lancaster Amish
How to Drive Visitors to Your Lancaster County Business  Everyone in Lancaster County knows that tourism is vital to our local economy. Tourism attracts visitors […]

Tourism Marketing Tips



Google AdWords Lancaster PA LNP
What are the advantages of working with a “Google Partner” company?  Running paid search advertising campaigns on Google isn’t necessarily hard. Anyone can set them […]

We’re a Google Partner!



LNP Media Group Marketing
Doing good in Lancaster County can set your business apart, win customers and grow business.  Did you know that 90 percent of customers report they would probably […]

Cause Marketing for Local Businesses






Advertising High School Athlete
Is it right for your business?  Marketing to high school athletes is becoming more and more popular among smart businesses. It’s not hard to figure […]

Marketing to High School Athletes