Whether your website sells goods or services, it’s essential to always increase your website traffic and expose your brand to more people. The more traffic you have to your website, the better your chances are of making more sales and staying ahead of your competition. Digital marketing offers a variety of initiatives to help you reach more of your targeted audience, therefore, increasing your website traffic.
Social Media
Social media is a robust platform for connecting and engaging with an audience. Being active on your social media accounts will contribute to how successful it is for you. Include your website information in all social media profiles, as well as providing direct calls-to-action to visit your website in at least 10% of your posts.
Though organic posting is important, putting some money into Facebook paid advertising can especially drive better, more qualified traffic to your website, while also reaching users that aren’t already following or participating in your social media groups. But first of all, you’ll want to develop a strategy before you start promoting posts. Understand the type of audience you want to target, your call to action, ad content, retargeting, etc. All of these factors will aide in the amount of volume you can expect to receive.
Search Engine Optimization (SEO)
SEO is more than fitting in keywords here and there; it’s the process of increasing your website’s visibility in search engine’s organic results through optimizing your pages with keyword phrases people are most likely to search for. When you do a Google search, do you normally go past the first couple result pages? The answer is probably no, so why would potential customers?
A few methods to improve your website’s organic search results may include updating existing content, optimizing images and incorporating backlinks or inbound links.
Email Marketing
While email marketing has been around for years, it is still one of the strongest ways to engage potential and current customers. Your email must give people a captivating reason to subscribe (contests, giveaways, insider information, etc.) and then repeatedly send great content so they don’t unsubscribe. Encourage them to return to your website on a regularly by showing them what’s new — whether it be blog posts, a new product, newsletters, videos, etc.
If you need help driving more traffic to your website, contact us. We’ll help you determine which digital marketing tactics are best for you.
LNP Media Group is committed to delivering exceptional experiences to our audiences, our customers, our vendors and our employees throughout Lancaster County and Central Pennsylvania. We provide value to our marketing and advertising partners by building effective and innovative solutions and by delivering exemplary customer experiences.
LNP Media Group is a division of Steinman Communications, one of the largest and most experienced communications companies in the Mid-Atlantic. Steinman Communications is an innovative, multi-channel communications company that delivers high quality news, information and entertainment to diverse audiences.