holiday shopping

Go Local: Holiday Marketing for Lancaster Small Businesses


Make This Your Best Holiday Selling Season Ever!

It doesn’t matter what the thermometer says; the holidays are right around the corner. It’s time for your business to start thinking about how to make the most of the busiest season of the year. Make sure you’re prepared for the rush by mapping out a solid holiday marketing plan.

According to an Experian Marketing Services survey on holiday marketing, almost half of the marketers surveyed reported they’ll launch their first holiday campaign before Halloween. That means that now is the time to develop marketing strategies to help your Lancaster County small business get ahead of the competition.

Promotions and Giveaways

It’s no surprise that people are looking for deals during the holidays. Creating special sales, giveaways, coupons or offers is a smart strategic plan to extra attention for your business during the highly competitive season. Develop a list of deals and offers to promote throughout the season. You may want to create themes for your deals that continue throughout the season, to make your promotions more memorable.

Of course print is a great way to promote deals, but social media and digital ads can provide a super-targeted way to spread the word about promotions and giveaways. A strong social media campaign with compelling graphics and relevant content will get your deals noticed. You may even reach new customers in Central Pennsylvania.

Techniques such as retargeting and geo-fencing allow you to run ads online on apps or websites people are already accessing every day. They’re a smart, affordable way to expand reach and help your campaigns reach its full potential.

Get Involved

The holiday season is all about giving. So give some of your time, services or goods to a local charity. While some businesses may be too busy to give back, those who share their wealth get noticed. Contributing to charitable causes establishes your business as a vital part of the community. The holiday season iholiday giftss traditionally linked with charitable contributions, so it’s an especially important time to play up your business’s role in lending a helping hand in your community.

The Power of Print

Don’t overlook the potential of a strong print campaign. LNP Media Group offers a variety of publications that provide a great outlet for all things local. Print advertising is ideal for showcasing visual merchandise or for promoting special offers.

According to Fortune, Thanksgiving is the best day of the year for deals. Since most will be making their holiday shopping plans around that time, advertising in LNP’s Thanksgiving issue is a sure way to get your holiday deals noticed.

LNP Media Group can reach your audiences through print or digital media. Don’t miss out on the potential of the busiest season of the year. Contact us to learn more about holiday marketing and let’s get you ahead of your competition.

LNP Media Group is committed to delivering exceptional experiences to our audiences, our customers, our vendors and our employees throughout Lancaster County and Central Pennsylvania. We provide value to our marketing and advertising partners by building effective and innovative solutions and by delivering exemplary customer experiences.
LNP Media Group is a division of Steinman Communications, one of the largest and most experienced communications companies in the Mid-Atlantic. Steinman Communications is an innovative, multi-channel communications company that delivers high quality news, information and entertainment to diverse audiences.