Lancaster marketing digital advertising

5 Ways Real Estate Uses Digital to Attract Sellers


Digital marketing is one of the most effective ways to grow your business. By investing in digital marketing, it can help you reach a growing customer base at a faster pace. Has your real estate business dipped into the digital world yet? Start reaching more sellers with these digital marketing tips!

Content Marketing

Though maintaining a blog can be tedious, the importance of it should not be overlooked. Having an updated blog with engaging content is a great way to connect with sellers and even buyers. In fact, companies that published 16+ blog posts a month got almost 3.5x more traffic than companies that published between 0-4 monthly posts. That means more blogs can lead to more business.

Customized content will allow sellers to feel as though you’re speaking directly to them, which is a great way to reach your target audience. When choosing a topic to blog about, consider subjects that allow you to dig into specific areas, like real estate, but that can also apply to more than one area. For example, local events, new attractions, landscaping tips, interior decorating tips, etc.

Email Marketing

Email marketing is a great way to connect with potential home sellers and buyers in any scenario. What’s great about this kind of digital marketing initiative is that it allows you to reach a targeted audience and gives you the tools to stay connected with those who are interested in working with you. Studies have shown that 74% of consumers prefer to receive commercial communication via email.

In order to reach potential sellers, you’ll need a list of people to email. There are plenty of ways you can collect email addresses. If you have a website, consider adding an email sign-up form to the most highly visited pages, such as the homepage. You’ll want to be sure your sign-up form also tells visitors what kind of information to expect in your emails. If you’re on Facebook, set up your business page’s call-to-action feature to connect to your sign up form to attract new email subscribers.

You can also collect emails offline. Are you hosting open houses? Place a sign-up sheet at the entrance to collect email addresses of interested buyers. Think about other times you meet potential buyers, and work towards collecting more emails as you make more and more connections. 

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Don’t forget LNP also offers lots of print marketing tools!

Geo-fencing

Geo-fencing is a location-based initiative that allows you to define geographical boundaries to reach a targeted audience using mobile devices. For  example, you could set up an alert to let users know they’re close to an available property. These alerts will show up on local mobile phones as app advertising. It allows you to do very localized advertising in an affordable way.

Social Media

Social media allows real estate agents to set themselves apart while growing a loyal following. Selling or buying a home is one of the most important processes in a person’s life. As you know, listing houses can be a lengthy process , and prospects will need to be nurtured along the way. Facebook is a great tool for building longer-term relationships. Tools like Facebook Ads can help you reach a targeted client base and engage with them throughout the longer buying and sellling process.

Website Design

You have one shot at impressing visitors when they come to your website for the first time. Their first visit will influence their decision to stay or move on. So make sure your website makes and  impact and highlight your most compelling  message. How do you make sure your website is working hard?

  • Ensure it is mobile friendly
  • Include a mortgage calculator
  • Include information for buyers, sellers, and investors
  • Make sure your site is easy to navigate on all types of devices
  • Include social media sharing buttons
  • Make sure your content is compelling

For more information on how you can use digital marketing to reach sellers, contact us. Our real estate experts will be happy to assist you in developing your digital marketing plan.

LNP Media Group is committed to delivering exceptional experiences to our audiences, our customers, our vendors and our employees throughout Lancaster County and Central Pennsylvania. We provide value to our marketing and advertising partners by building effective and innovative solutions and by delivering exemplary customer experiences.
LNP Media Group is a division of Steinman Communications, one of the largest and most experienced communications companies in the Mid-Atlantic. Steinman Communications is an innovative, multi-channel communications company that delivers high quality news, information and entertainment to diverse audiences.