Tractors & Equipment
Does your business sell tractors, equipment, trucks, or trailers? If so, Lancaster Farming has three advertising channels that will boost your sales and turn over inventory.
Lancaster Farming Newspaper
Lancaster Farming is a weekly agricultural newspaper with a readership of over 158,0001, distributed in 48 states and with dominance in the mid-Atlantic region. Lancaster Farming has been in continuous publication since 1955 with an average of 180 pages each week. Two entire sections of the newspaper, the C and D sections, are dedicated to classified advertising. Tractors and farm equipment form the largest part of this extensive advertising base. In fact, readers subscribe to the paper to get the ads! Lancaster Farming has over 200 dealers in the paper each week, selling items such as tractors, balers, combines, harvesters, construction equipment, busses, trailers, skid loaders, manure spreaders, trucks, seeders, pallet jacks, planters, silos, uploaders, heaters, and much, much more. Lancaster Farming has thousands of pieces of equipment listed each week.
Case Study: But will print ads get results?
One of Lancaster Farming’s advertising clients, Wenger’s of Myerstown, is a local independent tractor dealer. Wenger’s had been running a weekly full-page ad on the front of the B section for decades, listing their available inventory. To confirm the effectiveness of these ads, Wenger’s changed the phone number in their ad to a dedicated 800 phone number to see how many calls came from Lancaster Farming. Wenger’s found that in one month, over 600 calls came in from their Lancaster Farming ads, and some of the calls came from as far away as California. Lancaster Farming is a nationally-known brand and buyers from all states are willing to have items shipped or to drive to Pennsylvania to get the equipment they need at the price they want. Needless to say, this exercise proved the value of advertising tractors and equipment in Lancaster Farming.
And, at no extra charge, your ad in Lancaster Farming also appears online in our digital E-Edition. The E-Edition is a full digital replica of the printed newspaper, ideal for reading on your phone or tablet. You can view a sample of the E-Edition here.
Lancaster Farming Locator
The team at Lancaster Farming recognized that dealers also needed a site that that was dedicated to tractors and equipment, and that was visually appealing and easy to use. The result of this development effort is LancasterFarmingLocator.com, the fastest-growing tractor and equipment marketplace on the east coast.
LancasterFarmingLocator.com averages over 10,000 users per month and over 44,000 page views per month. Over 3,000 businesses have listed equipment on the site, which has roughly 40,000 items for sale on any given month. The top five categories on the site are Tractors, Trucks, Farm Equipment, Horse Drawn, and Heavy Duty Trucks.
A listing on LancasterFarmingLocator.com compliments your print ad by offering unique digital-only features. Sellers can include multiple photos, videos, links to click through to their site, plus detailed information about the product and about their dealership that would be too long to fit in a print ad. Sellers can also include links to financing assistance and shipping assistance. And, if your dealership doesn’t have a website, we can create a fully branded microsite for your dealership on LancasterFarmingLocator.com.
Buyers can add products to a watchlist, compare products, check seller inventory, make an offer, and contact your dealership by phone or email with a single click. Listings are easily sharable online. LancasterFarmingLocator.com is optimized for mobile on phone or tablet, suiting today’s busy buyers.
1Mark Smith Associates independent market research study 2005.
Your classified ad in the Lancaster Farming newspaper also appears in the Classified section of LancasterFarming.com, at no additional charge to you. The Classified section of LancasterFarming.com is the #1 most-read section of the site, with over 51,000 page views per month. Readers come to LancasterFarming.com to get the fastest access to classified listings, before items are sold. By having both a print and digital presence, you’re sure to sell your tractors and equipment faster.
Our Classifieds sections has over