Episode 1: Is your business a hero or a sage?
Brand Archetypes and how to use them
Learn how to use brand archetypes to carve out a distinct marketing position for your business. Plus hear analysis of three local brands: Two Dudes Painting Company, Rachel’s Café & Creperie and Girls on the Run Lancaster.
Want to see what your brand archetype is? Click here to take the quiz. Or, to read more about brand archetypes, get yourself a copy of The Hero and The Outlaw: Building Extraordinary Brands through the Power of Archetypes.
Episode 2: Stop chasing Zuckerberg and get back to the marketing basics
Hear why marketers need to focus more on getting the basics right and less on what Facebook’s going to do next.
Episode 3: Content Marketing: Guide for Small Business
What is content marketing and how can your Lancaster County business benefit? Listen and find out in this week’s episode of Marketing with Walker and Grimm. And hear how these Lancaster County businesses are doing it right. RLPS Architects, Beers Hoffman Architecture, Ken Pederson with Fairway Independent Mortgage, and Ross, Buehler, Falk, CPA.