Marketing with Walker & Grimm


Marketing with Walker & Grimm is a weekly podcast hosted by LNP Media Group’s John Walker and Benchmark Construction’s Marcus Grimm. Each episode focuses on marketing concepts and strategies, providing local listeners with actionable tips they can use to improve their marketing campaigns.

Marketing with Walker & Grimm Podcast

Lancaster County Meets Silicon Valley: How Ben Franklin Technology Partners is Funding Technology Growth in Central PA.

Meet Steve Fafel and John Sider from Ben Franklin Technology Partners and hear how they help kick-start technology innovation in Lancaster County through funding, expert guidance and networking. Learn about successful new start-ups like Noodigs and hear how Lancaster’s own Candy Factory is incubating new businesses. Plus, Steve Fafel discusses why marketing know-how is critical to getting new enterprises off the ground.

Marketing with Walker and Grimm. Video Marketing

TV Advertising: What Marketers Need to Know, Explained by Nancy Tulli

Not only is Nancy Tulli Marcus’ former boss, she’s also a former general sales manager at WGAL and an expert in video marketing. This week, Nancy joins John and Marcus to explain why marketers still need to understand how to plan and buy TV advertising even as digital marketing seems to be taking over.

Are B Corps the New Black? GEM Consulting Solutions Founder Julien Godbarge Explains

For the last three years, business owners in Pennsylvania have had the option of becoming a benefit corporation: a for-profit business with a well-defined social mission. This week, Marcus and John interview Lancaster business owner Julien Godbarge on his decision to operate a B Corp and the positive impact that B Corps have on our community.

 

Marketing with Walker and Grimm, Insight Marketing Conference, Lancaster, PA

The 2018 Insight Marketing Conference is happening September 26; Here’s Your Sneak-Peek 

This week, Marcus and John are joined by one of the organizers of Lancaster’s Insight Marketing Conference, Lucas Stacey from Quantum Dynamics. Tune in now to find out what this year’s conference is all about, who will be speaking and which workshop track is right for you.

Want $50 off your ticket? Enter code LNPPODCAST at checkout!

Marketing with Walker and Grimm

3-Ms of Marketing – Management: How to Test, Measure, and Improve Your Marketing Campaigns

Managing your digital marketing campaigns in real time is critical for getting the best results. Marcus and John discuss how to test multiple ads, how to use Spyfu to get competitive intelligence and how to use real-time information to optimize campaigns.

Marketing with Walker and Grimm season 2

3-Ms of Marketing – Media: Media Planning Tips to Ensure Your Plan Has Impact

Target right, spend enough and keep at it. Marcus and John discuss why advertising frequency is critical to achieving advertising results. Then, they explain how to concentrate media into the most effective flights, how to evaluate results and compare media costs using cost-per-thousand (CPM).

Marketing Podcast. Marketing with Walker and Grimm. The Three M's of Marketing

3-Ms of Marketing – Messaging: How the Right Marketing Message Breaks Through and Gets Results

Marcus and John discuss how Lancaster County businesses can use distinct marketing messages to break through the clutter, get impact and win new customers.

 

 

Marketing with Walker and Grimm Season 1
Marketing With Walker & Grimm. LNP Media Group Podcast. Lancaster, PA

A Marketer’s Guide to Economics 

What is the Economic Development Company (EDC) and why should business owners in Lancaster County care about it? This week, get the answers to these questions as John and Marcus interview the newest economist to join the ranks at the Lancaster County EDC, Naomi Young.

 

Marketing with Walker and Grimm Episode 7. LNP Media Group. Lancaster, PA

I Heard It on the Radio

What role does sound play in marketing today? This week John and Marcus interview Mark Weidel, an expert in radio marketing, on how America’s largest reach medium can be used to drive small business sales today.

 

 

 

Marketing with Walker and Grimm Episode 6

“Is It working?!” And Other Questions About Measuring Marketing Results

This week, John and Marcus reveal their secrets for setting goals and measuring results by turning the table on themselves to give you a behind-the-scenes look at Marketing with Walker & Grimm. Plus, you’ll hear what an “addressable” market is and why engagement is a critical part of any marketing campaign.

 

 

 

Marketing with Walker and Grimm Episode 5. LNP Media Group Podcast. Lancaster, Pa.

The 22 Immutable Laws of Marketing – Part 2; Do These “Unchangeable” Laws Still Hold True Today?

The 22 Immutable Laws of Marketing is a book that was once seen as a business owner’s definitive guide to brand promotion, but do the laws in this book still apply today? John and Marcus explore some of the book’s long-held marketing principles and discuss whether or not they’re still valid 24 years later.

 

 

 

Marketing with Walker and Grimm, Podcast Episode 4: The 22 Immutable Laws of Marketing. Lancaster, Pa. LNP Media Group

The 22 Immutable Laws of Marketing – Part I; Do These “Unchangeable” Laws Still Hold True Today?

The 22 Immutable Laws of Marketing is a book that was once seen as a business owner’s definitive guide to brand promotion, but do the laws in this book still apply today? John and Marcus explore some of the book’s long-held marketing principles and discuss whether or not they’re still valid 24 years later.

 

 

 

Marketing with Walker and Grimm. Content Marketing Podcast Episode 3

Content Marketing: Guide for Small Business

What is content marketing and how can your Lancaster County business benefit? Listen and find out in this week’s episode of Marketing with Walker and Grimm. And hear how these Lancaster County businesses are doing it right. RLPS ArchitectsBeers Hoffman ArchitectureKen Pederson with Fairway Independent Mortgage, and Ross, Buehler, Falk, CPA.

 

 

 

Stop Chasing Zuckerberg and Get Back to the Marketing Basics

Hear why marketers need to focus more on getting the basics right and less on what Facebook’s going to do next.

You’ll also hear about how some Lancaster County businesses are doing great at the basics of marketing: Buzz, Two Dudes Painting, Park Bar and Auntie Anne’s. Enjoy!

 

 

Marketing with Walker and Grimm. Lancaster, PA Business Marketing. What's your marketing archetype?

Is Your Business a Hero or a Sage? Brand Archetypes and How to Use Them

Learn how to use brand archetypes to carve out a distinct marketing position for your business. Plus hear analysis of three local brands: Two Dudes Painting Company, Rachel’s Café & Creperie and Girls on the Run Lancaster.

Want to see what your brand archetype is? Click here to take the quiz. Or, to read more about brand archetypes, get yourself a copy of The Hero and The Outlaw: Building Extraordinary Brands through the Power of Archetypes.