Sport Football Tactic Lancaster

What Local Businesses Need to Know for Reaching Sports Fans


Lancaster County loves football, from high school teams to the NFL. Every Friday night, LNP readers take to the fields to watch their local high school football games. No one knows more about local high school and college sports than LNP. We offer great news reporting and highlights in print and online, and we offer a range of advertising opportunities like the High School Football Preview. So during the peak of fall sports, your business can reach fans right here in Lancaster.

When your business places advertisements in the High School Football Preview, your brand shows support for your favorite high school football team.

Why should your business care about advertising in this popular annual feature? Simple: This is the opportunity for your business to generate sales and goodwill by being a team sponsor. High School Football Preview could be a touchdown for your business.

Associate your business with a school by placing team ads.

Sports fans connect with their favorite team. Studies have shown that for fans, identifying with a favorite team is more important than being identified with their work and social groups.  Support for a certain team or club can serve as a point of identity for sports lovers. Die-hard fans will do anything for their team.

Use this to your business’s advantage. Make a connection with local sports fans by identifying your business as a high school football team fan when you advertise in the High School Football Preview.

Reach sports fans, parents, and students in Lancaster County.

Football Sports player High School in LancasterJust like the competition athletes face on the field, your business has its own competition. By becoming a team sponsor, your business will attract the sports fans in Lancaster and beat out the competition. When fall comes around, high school football games attract fans that could also become customers. It’s not just men reading the Sports Section. Teachers, parents, students or any fan of local Lancaster high school football teams could be reading your advertisement in LNP. This opportunity allows you to connect with a wide range of sports enthusiasts. Your business could be seen by the 140,000 people who read LNP on weekdays when you become a part of the High School Football Preview.

Football brings lots of hype once the season starts. People bring out their favorite jerseys, tailgating supplies, and decorations for their homes. Why wouldn’t your business want to join the hype that football season brings? It’s a smart move.

Mixing sports and marketing is a good play.

LNP will publish this special edition on Wednesday, August 30 and Wednesday, November 29, during the beginning and end of high school football season. By running your business’s advertisement twice, you can reach twice the number of sports fans and athletes! Your business can reach over 140,000 readers and potential customers with each publication.

Want to be a part of this special spotlight edition? Hurry! The deadline for space reservation is Friday, August 11th.

Beat the competition and build awareness with the High School Football Preview. Contact us now to speak with a Sales Rep!