Learn how LNP Media Group delivers website traffic and qualified job applicants!

With LNP Media Group as their marketing agency, Landis Communities achieved their goals to increase website traffic and leads, and fill open job positions.

90%

Increase in overall site traffic over 12 months

40

New hires in November Alone

Meet Landis Communities

Landis Communities is a premier aging adult service organization in Lancaster County, offering continuing care retirement communities, home and community-based services, and quality living services. With a wide array of services and programs, Landis Communities has an ongoing need for both successful marketing strategies and targeted recruitment initiatives.

The Goals

Landis Communities chose LNP Media Group to help accomplish two goals: hire new workers during the national staffing shortage through the implementation of a Facebook advertising campaign, and raise awareness of Landis Communities and their affiliates through the use of various on-going branding campaigns.

— Digital Marketing Strategies —

Display

For the recruitment display campaign, LNP Media Group developed a 4-tier targeting strategy:

  • Geography – 25-mile radius of Landis Communities’ main facility, located at Landis Homes Retirement Community.
  • Interests – Healthcare and job seeking
  • Demographics – Age, education and income.
  • Current job title – RNs, LPNs, CNAs.

The results were impressive; people who saw these ads were 24 times more likely to visit Landis Communities’ careers site than an unexposed audience. Campaign KPIs were:

1,204,393

Impressions

1,580

Clicks to Website (Leads)

.13%

Click-Through-Rate (CTR)

12,906

Engagements (1.97%)

2,552

Visits (0.21%)

This campaign’s CTR was 32% higher than national average of 0.08% for display. (Source: Marketron)

Geo-fencing

For recruitment, the fences for this campaign were launched in locations throughout the county where a density of healthcare employees were located as well as vocational schools with nursing and/or nursing assistant programs. Grocery stores and high schools were also fenced to reach people interested in starting a healthcare career or to fill open dining positions. Campaign KPIs were:

    400,580

    Impressions

    847

    Clicks to Website (Leads)

    .21%

    Click-Through-Rate (CTR)

    This campaign’s CTR was an outstanding 62% higher than national average of 0.13% for geo-fencing campaigns (source: Marketron).

    — Print Marketing —

    LNP is Lancaster County’s daily newspaper with an audience of 123,000 affluent, mature adults. The print campaign for Landis Communities was positioned to attract new customers and touched on all aspects of the business: premier residential communities, a restaurant open to the public, and at-home care.

    On The Screen

    This weekly guide to TV and streaming content is a reader favorite and has a long shelf life.

    Balance

    Ads in in this quarterly glossy lifestyle magazine promoted Landis Communities’ premier elder housing, such as Steeple View Lofts for high-end downtown living.

    Community Special Sections

    Ads in Senior Living, Nurses Week, Readers’ Choice, and Progress associated Landis Communities’ brand with trusted local news content.

    Lititz Record & Ephrata Review

    Ads in Senior Living, Nurses Week, Readers’ Choice, and Progress associated Landis Communities’ brand with trusted local news content.

    — Video Marketing —

    To tell the story of the specific benefits of at-home care service, LNP Media Group scripted, shot, and edited a compelling video narrative for use on Landis Communities’ website. Video is highly engaging for potential new customers and has a positive impact on the website SEO.

    — Business Impact —

    LNP Media Group provided a dedicated support person who worked collaboratively with Landis Communities in the planning, design, and execution of each campaign component. We reported on results each month for full transparency into return on investment and improvement in key performance indicators (KPIs). Overall result? Helping Landis Communities thrive and grow! Contact us online or give us a call at 717-291-8611 to learn more about how we can help your company thrive too.

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