Paid search advertising (a.k.a. pay per click) is by far the fastest and surest way to drive traffic to your website and to generate leads. This is possible because your ads are only shown to folks who are using relevant search terms. The benefit to “pay per click” advertising is that you only pay for the clicks, not the impressions. Our team of digital marketers is prepared and has the experience to take your paid search campaigns to the next level and get you the traffic you’ve been hoping to gain.
Our certified Google Partner group, located here in Lancaster, PA, serves businesses in many surrounding regions including York, Harrisburg, Lebanon, and even into Maryland and Delaware. But, your reach doesn’t need to end there, your paid search campaign can target audiences bigger than just Lancaster or Wilmington, we can reach prospective customers across the entire globe. Whether you are targeting locally or nationally, our team has the tools and resources to put your message in the right place, at the right time.
Here’s what we’ll do:
- Strategize and execute a formal and goal oriented campaign.
- Develop a listing of precise keywords to get your customers to take action.
- Create effective, visually appealing ads and conversion driven messaging.
- Manage your campaigns by optimizing them for best performance.
- Report on the details and outcomes of your campaigns – showing you exact results and even tracking ROI.
It’s no surprise that Google Adwords spending has increased by 21% year over year, and click volume rose 20%. With the variety of ads available today, and new ad types invented each year – this kind of advertising will continue to grow. Judging by the numbers, consumers are onboard and have been proven to take action when being contacted in this way. Because mobile usage is up – it creates the perfect playground for paid search, and businesses of all sizes agree.