Lancaster Farming is the leading northeast and mid-Atlantic farm newspaper. Every Saturday, We delivers over 180 pages of news, market and commodity reports, and agribusiness information to more than 158,0001 readers in Pennsylvania and all 50 states. Lancaster Farming has been in continuous print since 1955, covering ag industries including dairy, livestock, food crops, feed crops, specialty crops, and emerging markets such as hemp. It is also the single largest classified, auction, and farm equipment marketplace in the region.
Why Advertise in
Our advertisers get results! In a recent independent research study2, over 90% of our advertisers said they would recommend advertising in our publication because of strong results and great customer service. In Pennsylvania, newspapers are the preferred source of shopping information, with 61% of Pennsylvanians making a purchase at least monthly as the result of a newspaper ad. Lancaster Farming is known for its rich and extensive ad marketplace with over 60% of pages containing display or classified advertising. Readers subscribe to this newspaper because it is their primary resource for finding what they need. From tractors to tires, horses to hens, and stoves to spoons, our readers will be looking for your ad.
Advertisers that recommend us
Readers purchase based on a newspaper ad
Display & Classified Ads
Exclusive to Lancaster Farming, special editions include an annual ag directory, fair guide, and auctioneer guide. Special monthly editions include Eastern Dairy Reporter, the region’s most comprehensive dairy publication, and Mid-Atlantic Horse, the premier equine publication in the region.
Lancaster Farming’s newspaper includes four sections each week, comprising an average of 180 pages per issue. Section A is devoted to breaking news, dairy and beef news, commodity market reports, and upcoming events. This includes more than 110 market reports weekly. Section B, the family section, includes the most comprehensive listing of auctions on the east coast, a special antiques center, recipes, 4-H and FFA news, and food and nutritional information for the entire family. Section B also includes Mailbox Markets, which is a huge classified section with listings reserved exclusively for subscribers. Sections C and D are the classified center of the paper, featuring agricultural equipment, construction equipment, trucks, trailers, fencing, building supplies, real estate, livestock, and everything a farmer needs for their business.
Lancaster Farming Websites
Lancaster Farming.com is the premier agriculture news website in the northeast and mid-Atlantic offering top news stories, online classifieds, local event listings, videos, podcasts, and more. Put your business in front of an online farming audience with digital display ads, sponsorships, video pre-roll ads and more.
Lancaster Farming Locator
Lancaster Farming also has its own dedicated equipment listing website, LancasterFarmingLocator.com. Boost the power of your print ad with digital listings of your new and used tractors, trucks, trailers, bailers, combines, forklifts or any other type of equipment, large or small. LancasterFarmingLocator.com will bring buyers to you.
The team at Lancaster Farming is also a digital agency, with full capacity to plan and execute targeted digital marketing campaigns for your business via email marketing, geofencing, search engine optimization (SEO), and social media marketing (Facebook, Instagram, Twitter and Snapchat). We can reach the ag audience you want through the most effective channel for your business.
1Mark Smith Associates independent market research study 2005. 2Magid Associates customer research study 2017