LNP’s specialty publications offer unique content that isn’t featured in our daily paper. Our specialty publications cover some of the most popular Lancaster County events, hottest trends, niche audience content, and more. Specialty publications offer unique advertising opportunities that benefit a variety of businesses, helping them to reach distinct markets.
Prepare for the holiday season with LNP’s Holiday Showcase. Position your business to maximize sales during the holiday shopping season by investing in ad space in our yearly holiday magazine. This special publication is distributed the Sunday before Thanksgiving so that your business is top-of-mind for Black Friday. Holiday Showcase highlights Lancaster County’s favorite gift ideas and seasonal local shopping information.
Thanksgiving Edition - Black Friday Sales
According to Fortune, Thanksgiving is the best day of the year for businesses to promote their deals. Advertising in LNP’s popular Thanksgiving issue is a sure way to get your holiday deals noticed because the Thanksgiving issue is distributed to all paid subscribers, even those who normally do not receive a Thursday paper. Plus, over 10,000 newsstand copies are purchased on Thanksgiving Day. This incredible distribution will extend your audience for Black Friday deals to over 200,0001 readers.
I Do is a beautiful semi-annual magazine featuring local wedding stories and the creative businesses that make beautiful weddings possible. I Do is distributed to advertisers, attendees (over 1,000) at LNP’s Something Used bridal events, and other relevant venues. I Do is mailed to couples as they announce their engagements in LNP, offering exclusive access to this hard to reach audience. Compliment your gorgeous, glossy I Do print ad with digital marketing tailored to brides. Brides love taking quizzes, reading content marketing, and engaging with social media. We can help you reach brides and grooms wherever they are.
Something Used is a popular biannual wedding yard sale event where recently married couples, DIY vendors, wedding planners, and crafters have the opportunity to sell their gently used or handmade wedding items. Millennial brides and grooms are twice as likely as baby boomers to be interested in sustainability, which is fueling the market for resale wedding items. LNP’s Something Used events sell out quickly with over a thousand people attending. The events feature up to 60 tables with recently married couples and local businesses offering discounted like-new items. Your business can purchase table space or even become a naming sponsor; this event is a unique opportunity to sell, create brand awareness, and hand out information to soon-to-be-married couples.
A biannual publication, Visit Lancaster provides information about activities, events, and shopping destinations in Lancaster city and Lancaster County. Visit Lancaster is a favorite of day-trippers and overnight tourists, providing valuable information throughout their stay. Over 10,000 copies are distributed throughout Lancaster County in hotels and popular tourist locations. Our Visit Lancaster package includes a full-page ad in both editions, a brand video or collaborative content article, an enhanced business listing on LancasterOnline, and more.
Parade of Homes
Showcase your construction, craftsmanship, and real estate services to home design enthusiasts in LNP’s highly anticipated Parade of Homes special publication. Published annually and inserted into LNP in June, this special publication reaches over 200,0001 readers and is also available on LancasterOnline. Extra copies are distributed by the Building Industry Association. According to Forbes, brand awareness and content marketing are two key ingredients to successful realtor marketing. Achieve both in Parade of Homes!
Ensure that potential employees see your ad by placing it in our Employment Spotlight. Let everyone know you’re hiring by positioning your ad with the day’s biggest news stories. You will receive unparalleled exposure, keeping your business at the front of applicants’ minds as they look for new jobs. Contact our team for more details about our Employment Spotlight feature section.
A biweekly feature in the Monday edition of LNP, Motor Monday is distributed to over 160,0001 readers in Lancaster County. Motor Monday provides low-cost, high-reach auto advertising, allowing you to show Lancaster County car shoppers your inventory while creating brand awareness. You can also advertise up to 20 cars on LancasterOnline. This section will help you grab the attention of active and passive car shoppers as they browse through the paper each week.
High School Football Showcase
Trying to reach local sports fans? LNP’s High School Football Showcase is a great way to reach these passionate fans at the beginning and end of the football season. Studies have shown that for fans, identifying with a favorite team is more important than being identified with their work and social groups. Published in August and November as a preseason guide and a postseason review, this special section has everything football fans need to know about the season, featuring information on each local team and stories, standings, and photos from the season. Show your support for favorite local teams by sponsoring these special editions.
If you have customers, clients, or patients ages 55 and up, LNP’s Senior Living publication is the perfect place for you to advertise. Lancaster County, with its growing and vibrant retiree community, was recently ranked in the top 3 places to retire in the USA, and retirees are newspaper subscribers. In fact, 55% of LNP readers are age 55 or older. Reach this affluent market through Senior Living, our popular, information-packed section designed and written especially for local seniors. It’s full of curated local content and retirement related information. The online component, at LancasterOnline.com/seniorliving, also includes a directory of senior living facilities. Contact us for more information about the benefits of advertising in Senior Living.
Progress is an annual glossy-cover publication celebrating the growth of our community, local businesses, and the people who live and work here. Progress is all about highlighting successful businesses that contribute to our community. There are many advertising opportunities in Progress, including premium positions in highlighted categories such as community, economy, health, people, and schools. The publication is included in a Sunday edition of LNP in March, reaching 200,0001 Lancaster County readers.
1Mark Smith Associates 2015 independent market research study