LancasterFarming.com Digital Advertising
LancasterFarming Digital Adverstising
LancasterFarming.com is the companion website to the Lancaster Farming newspaper. The site has a dedicated national audience interested in agriculture news also also intent on sharing their products and services. This creates a close-knit ag community you cannot find anywhere else. With a dedicated audience of over 67,000 unique visitors each month, your brand’s digital message is guaranteed to be delivered to customers interested in what your business offers.
Unique Visitors Every Month
The #1 reason our readers visit LancasterFarming.com is to read the ads!
Between the digital classifieds (our most visited section) and our free-for-subscribers classified page known as Mailbox Markets, the majority of our readers flock to the website to post and see the latest products and services our community offers. This creates the perfect environment to place your digital ads.
Because of our niche audience, our digital ads are up to 3 times more effective than the national average!
Banner Ads are a great way to guarantee the amount of times your ads are viewed by Lancaster Farming’s niche audience. Not only can we report on how successful your ads are, but we can also target your ads to display for only readers in a specific geographic region. If you don’t have someone to design your ads, we will create them at no additional charge.
Banner ad sizes:
- • Leaderboard: 728×90
- • Mobile leaderboard: 320×50
- • Medium rectangle: 300×250
File Types: JPG, GIF, PNG or HTML5
We suggest ordering at least 20,000 impressions over one month to see the best results on your campaign but we can work with you to determine what best fits your goal and budget.
Your ads will rotate through various locations on the LancasterFarming.com homepage and other pages on the website including articles with other ads that are running. Ads do not appear in one specific spot consistently.
What if I do not have a website for my digital ads to click through to?
There are multiple solutions to this issue:
- Landing Page – A basic online page our team can create for you
- Business Directory Listing ¬ A microsite on LancasterFarming.com with your business’s information.
- Printed Document – We can take any document and host it on our site free of charge.
- Social Media Page – Any social media page you would like your banner ad to click through to. If you do not have a social media page, we can set one up for a fee.
Be the first thing readers see on LancasterFarming.com. The reveal billboard pulls down from the top of the page for every visitor to the website and appears on every page to display the large, full-width ad and only disappears as a reader scrolls down to the content. Because of its consistent and prominent location, we guarantee a significantly higher click through rate to your website compared to banner ads.
Have your own sponsored article on LancasterFarming.com promoting your business. You work with our team to help write an article about a topic that pertains to your business.
What’s included with your Collaborative Content:
- • Personalized article will be prominently featured on com’s homepage for three 24 hour periods
- • Digital ads that link to your website
- • Content permanently hosted on the LancasterFarming.com
- • Option for the article to be published in Lancaster Farming newspaper for additional fee.
- • Full report one month after purchase, including pageviews, impressions, and clicks.
When our dedicated readers are looking for top businesses in any ag-related industry they come to Lancaster Farming. The best way to be at the top of that trusted list is by being featured in the Business Directory. You will host your own ‘microsite’ on LancasterFarming.com which can include any information or media you would like including videos, images and promotions. You additionally will have your information scrolling through with other trusted featured businesses on our homepage and at the top of the Business Directory.
Benefits of the Business Directory include:
- • Your business is associated with Lancaster Farming, the most trusted source for ag-related sales and services for 65 years
- • Listing shows up on search engines such as Google and Bing
- • Prominent placement on LancasterFarming.com’s homepage and business directory page
- • Business description and logo
- • Location map
- • Business category
- • Hours of operation
- • List of payments your business accepts
- • Social media links
- • Menu or product links
- • Options to add awards, events, images, videos and testimonials
Hemp Podcast Sponsorship
Looking to reach customers in the hemp industry or selling hemp-derived products? Consider sponsoring the most popular national hemp podcast online, Lancaster Farming’s Industrial Hemp Podcast. We will work with you to create a script and produce the ad with recording and mixing included. When it’s complete, we distribute the podcast through multiple podcast platforms and publish to LancasterFarming.com with a link to your website which stays up permanently.
What is Included with your Podcast Sponsorship:
- • Your choice of 30 sec. or 60 sec. recording
- • Your ad spot can be heard at the beginning of the episode, in the middle or both (depending on availability) and will be read by the show’s host.
- • We help you to write a message that maximizes your time and effectiveness.
- • All episodes and sponsor ads stay online permanently. They, therefore, continue to attract new active listeners each and every day!
- • Each episode you sponsor will have a direct link to your website displayed on our site.
- • Our shows, and your message, will be distributed through iTunes, Spotify, YouTube, Stitcher, Castbox, Podcast Addict and more…without any additional cost to you!
Listen to one of our podcasts here.
Unlike the banner ads option where your ads will be placed sporadically delivered inconsistently, your banner ads instead are the only ones running on the homepage of LancasterFarming.com. If you want to create a high impact campaign, a homepage takeover is one of the best options for you and your business.
E-Edition Email Ads
Each Friday our devoted newspaper subscribers receive an email notification providing a link to a digital replica of the paper we call our ‘E-Edition.’ When they open the email, your ad will be the first thing readers see before they jump in to read the latest edition.
Instead of being on just one page of the paper what if you could be on every page twice? When reading the E-Edition, you can click on each individual article and an easily readable version that pops up to the right of the page that article is on will display your ad at the top and bottom.
Email Newsletter Sponsorship
Lancaster Farming delivers the latest news articles to anyone that has subscribed to our e-newsletter lists. There are several different e-newsletters sent out for different ag industries including beef, dairy, family, hemp, Mid-Atlantic Horse, poultry and general headlines. You can choose whichever topic best fits your business. Reach thousands of subscribers daily, weekly or monthly and be the first thing they see in their inbox.
What’s included with your e-newsletter Sponsorship:
- • Prominent ad placement at the top and bottom of the email with your ad linking to your website
- • Performance report included upon request showing email amount of emails successfully sent to, open rate and CTR (click through rate) on your ad.
- • Choice between monthly topical newsletters (beef, dairy, family, hemp, Mid-Atlantic Horse, poultry) or our general weekly headlines newsletter (usually articles from A section of that week’s paper).
Real Estate, Recruitment, and Auto
Lancaster Farming readers are most likely to purchase products or services in the following categories:
- • Employment
- • Tractors & Equipment
- • Autos & Vehicles/ Motor Vehicles/ Used Motor Vehicles
- • Real Estate/ Residential Properties/ Residential Properties
These are our most popular sections in our weekly newspaper so it is no surprise these same pages are what our readers are most likely to buy. We have gone as far as creating a home base to feature these items and services for our valued customers called LancasterFarmingLocator.com.
Auctions are hugely popular with our readership, both in the paper and online. Online listings are updated weekly on LancasterFarming.com as well as on LancasterFarmingLocator.com.
- • Auctions and Estate Sales
- • Antique Auctions
- • Auctions
- • Public and Estate Sales
- • Livestock Sales
Meet our Users
Ages of Users
- 18-24 6.92% 6.92%
- 25-34 17.97% 17.97%
- 35-44 16.78% 16.78%
- 45-54 19.3% 19.3%
- 55-64 21.46% 21.46%
- 65+ 17.57% 17.57%
Users looking to buy autos, farm equipment, parts or services
Users in the market to buy home & garden supplies and services
Users looking for employment or hiring
Users in the market to buy or rent real estate
Our readers are most likely interested in learning more about the following categories:
4.58% – Food & Dining/Cooking Enthusiasts/30 Minute Chefs
2.53% – Shoppers/Value Shoppers
Our readers are most likely to purchase products or services in the following categories:
2.37% – Employment
2.11% – Home & Garden/ Home Décor
2.08% – Autos & Vehicles/ Motor Vehicles/ Used Motor Vehicles
2.01% – Real Estate/ Residential Properties/ Residential Properties
1.96% – Financial Services/ Investment Services
1.9% – Home & Garden/ Home & Garden Services/ Landscape Design
1.9% – Real Estate/ Residential Properties/ Residential Properties / Houses / Preowned Houses
1.57% – Business Services/ Advertising & Marketing Services
1.54% – Apparel & Accessories/ Women’s Apparel
1.53% – Home & Garden/ Home Improvement