Digital Marketing

drive customers to your business

LNP Media Group’s digital marketing team is Google Certified and a Google Partner, with proven expertise in Google Analytics, Google Ads, and Google Ad Manager. Our credentials mean that your digital advertising campaigns will be optimized for best performance, including display, SEO, email marketing, paid search (PPC), geofencing, social media marketing, and more. We can precision target your potential customers by geography, demographics, job title, and interests. For every campaign, we will provide a complete campaign report showing engagement and results, so you’ll know the ROI of your expenditure.

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Our Services

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news sites

LancasterOnline is the #1 news website in Lancaster County1 with over 1 million unique visitors each month, over 14,000 of whom are paid subscribers. LancasterFarming is the mid-Atlantic region’s #1 agricultural news site. Putting your brand’s digital ads on either of these sites associates your business with trusted digital content.

Search Engine Optimization

Search Engine Optimization (SEO) organically increases the quality and frequency of visitors to your website. Our SEO services will help your website appear at the top of search pages, so that you’ll sell more products, increase foot traffic, and receive new leads. You can trust the SEO experts at LNP Media Group because we are Google Certified and we are a Google Partner – this is a mark of excellence, demonstrating that our team has completed extensive Google training.

Geofencing

Geo-targeted mobile advertising, or geofencing, targets an audience based on virtual geographic boundaries; our team can help identify where your target audience will be, then tag their phones when they enter or leave the geofenced location. We can combine this precise location targeting with specific demographic and interest variables to craft a laser-focused campaign audience. Our in-house team of digital marketing specialists will work with your business to develop a strategy that helps you get the most out of targeted mobile advertising.

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Display Advertising

Display ads promote your brand on thousands of reputable websites at an affordable price for great return on investment. We can target the exact types of customers you want to reach, on the websites they like to use, with eye-catching creatives designed in-house. Display ads play a critical role in creating top-of-mind awareness of your business, so that consumers think of you when they are ready to buy.

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Paid Search

Paid search advertising, also called pay-per-click or PPC, is the fastest and surest way to drive traffic to your website and generate leads. Your ads are shown on search result pages, and only shown to users who are using relevant search terms. The benefit to pay-per-click advertising is that you only pay for the clicks, not the impressions. Our team of experienced digital marketers is here to assist you in increasing your business’s web traffic and taking your digital marketing to the next level with our paid search management.

Social Media Marketing

Social media marketing is a powerful way for businesses to reach potential customers. With more people on Facebook, Instagram, Snapchat, and Twitter than ever before, social media marketing has rapidly become one of the most effective tools for targeted digital marketing. Social media marketing allows businesses to reach customers via their preferred channels, provides detailed analytics, and allows you to precisely target consumers in ways that only social media can. The digital experts on our team have designed hundreds of successful social media campaigns for a wide variety of businesses.

Email Marketing

Email marketing is a straightforward, efficient channel with well-defined targeting capabilities. Users opt-in to receive email marketing, meaning that it’s not only targeted, but also extremely effective. Email can be accessed on computers, tablets, and mobile devices, further increasing its reach. Take advantage of our CAN-SPAM compliant database of over 200 million people and have your message delivered to new potential customers.

Retargeting

Retargeting ads will follow your website’s visitors as they travel to other websites, drawing them back to your site after they’ve left. Re-engaging these potential customers will encourage them to return and convert. When they’re ready to buy, your ad will be a perfectly timed reminder.

Landing Pages

Our custom landing pages are designed for high conversion and include forms to capture leads and contact information. Your digital ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content to drive conversions. Landing pages are especially important if you don’t have time or resources to make changes to your website, or if you don’t have a website.

Photography

Replace boring, bland stock images on your website with compelling, authentic photographs taken by our team of professional photographers. You’ve invested significant time and money into your site, real photography will take it to the next level.

1Source: Mark Smith Associates market research.

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success.  Our results speak for themselves; our clients love their experience with LNP Media Group.  Check out our case studies for examples of our clients’ successes.

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