Pets are incredibly important to their humans – they are another member of the family. Because good pet owners want the best for all members of their family, they tend to shell out quite a bit of money on their pets – whether for grooming services, veterinarian...

As a small or medium sized business owner in Lancaster County, PA, you’re focused on putting the right advertising in front of the right audiences. So, you’ve likely heard something in the news about third-party cookies being eliminated this year by Google Chrome....

When evaluating the types of digital marketing that will be most successful for your small or medium sized business, one thing is clear – local marketing via Google search is more important than ever before. How Has the Algorithm Changed? You may have heard that the...

As a small business owner or manager, you might need to work a little harder to make sure potential customers in the Lancaster County area are aware of your business. Luckily, there are a number of strategies your business can take to give your name the extra boost it...

Have you done a Google search for your product lately and noticed a curious change in search results? Lately, no matter your search query, Reddit posts have been coming up excessively in Google product review search results. As of February 2024, Search Engine Land...

These days, you can buy nearly anything you want online — from clothes to furniture, even cars. Online shopping is a booming, multi-billion dollar industry. Thanks to new technology, consumers can view high-quality videos, images, and descriptions of products with a...

When you own and run your own business, spending much of your time working toward its success, you realize the importance of building a team of employees who will support your venture with enthusiasm and drive. The process of attracting, finding, and hiring qualified...

Charitable giving is always something that can bring value to your personal life — but did you know it can benefit your business as well? Will My Charitable Efforts Make An Impact? As a small or medium sized business owner, you may wonder how much of an impact your...

When working with your marketing agency to strategize a new marketing campaign for your small to medium sized business, chances are the campaign will include some type of digital and/or social media marketing. One common mistake in developing digital marketing...

Do you feel like your digital advertising campaigns need a boost but you don’t know where to start? Are your social media campaigns struggling to bring in the results and reach your local small to medium sized business’s needs? Before your ads miss any more valuable...

As a local business, you may not have time to pay close attention to the goings-on at Google. However, changes in Google’s search engine algorithms can affect businesses across the globe, including mom and pop businesses right here in Lancaster County. If any portion...

When it comes to boosting sales, few times of the year offer more revenue sales opportunities than the fourth quarter. Whether customers are thinking about Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Hanukkah, Ramadan, Kwanzaa, Christmas, New...

It doesn’t matter if you live in Lancaster or other parts of the country. Businesses everywhere have recognized that the marketing world is changing fast, and digital marketing companies are at the heart of this exciting time. Thousands of companies in Pennsylvania...

When it comes to social media, it pays to stay up-to-date. That's because all types of social media are changing quickly, and what worked well last year might not perform as well this year and beyond. Lancaster County businesses and organizations need a way to keep...

If you're like most marketers in Lancaster County, you are spending a lot of time thinking about which media platform is best for your business or brand. Should you invest in newspaper advertising? Is it time to launch a digital campaign? What about local magazines?...

Many small businesses are limited by their location. They are limited to the customers that live or work near them. They are limited by the hours in a business day. The cost of additional staff and additional operating expenses may make extended hours undesirable....

Agency-to-Agency Digital Services & B2B Digital Marketing There are hundreds of advertising and marketing consulting agencies in Central PA. If you're one of them, you know that it's hard to stand out, challenging to find qualified staff, and difficult to convince...

As long as there’s been advertising, some form of contextual ad placement has existed. Any businesses or organizations that have run ads in newspapers, in magazines, or on television have been placing ads in ways that ensure they are surrounded by relevant, credible...

LNP Media Group hosted four marketing seminars to help local businesses during the Covid-19 pandemic. The seminars were attended by over 60 local businesses, and were led by Dr. Renee Tacka. This page contains links to a recording of each seminar, plus the slide...

If you've ever thought about creating a formal marketing plan for your Pennsylvania company, you've probably run into the term "marketing funnel" or "marketing sales funnel." While almost all modern communications plans use some type of marketing funnel, this is not a...

Why should your company be doing email marketing? First and foremost, because people are very engaged with their inboxes. According to Pew Research, 90% of Americans use the internet and email. People can check their work and personal email accounts multiple times a...

If your Lancaster County business wants a successful online presence, SEO, or Search Engine Optimization, is critical. Search Engine Optimization describes all of the strategies and tactics deployed to encourage search engines to rank your page highly against relevant...

Lots of people are confused by the array of online advertising options. And it seems like a new one pops up every month. Even experienced digital marketing experts can get overwhelmed trying to keep up with all the changes in online platforms and advertising tools. In...

Creating a marketing budget can be tough. Small business owners know that marketing is a crucial aspect of success, but determining the right amount to spend and what services to spend on can be difficult. The goal is always for marketing to provide a net gain,...

Content marketing is steadily becoming one of the most effective forms of digital marketing. With lower costs and higher rates of effectiveness, content marketing has become a staple of many advertising campaigns. Content marketing comes in many forms including video,...

Bars and nightclubs require a slightly different marketing approach than other types of businesses. When it comes to marketing and advertising, bars and nightclubs need more of a social approach. Luckily, there are a number of digital marketing approaches you can take...

Whether you’re the professor or a student at a college, you understand that higher education is constantly facing changes. One of the biggest challenges higher education has to take on is the way it reaches potential students. Through today’s technology and available...

What is it? Geofencing sends a message to consumers’ mobile devices after they enter a predefined geographic area, whether it’s around your business, near a related venue, or even at a competitor’s location. When a prospect enters the chosen perimeter, their...

Donating to worthy causes can be as beneficial for the givers as it is for the receivers. Businesses that support non-profits can increase customer loyalty, boost brand awareness, and even garner more sales. With so many reasons to give, this may be the right time to...

Tis the Season! What’s the first thing that comes to mind when the holidays are near? Food! Food might even be higher on the “favorites” list than holiday shopping and gift giving. Lots of Lancaster County foodies celebrate the cooler months by whipping out their...

How to Leverage the Power of your Database Building databases is a lot of work. Businesses spend years gathering emails from newsletters, customer cards, trade shows, email campaigns, sales calls and more. Businesses work hard to build a meaningful list of customers...

How to attract attention in a foodie county: Lancaster County has always had a special relationship with its food. After all, we’re rooted in a strong agricultural economy: We boast the oldest farmers’ market in America and we’re spoiled with hundreds of farm stands...