Marketing News & Best Practices

A Beginner’s Guide to Digital Campaign Targeting

A Beginner’s Guide to Digital Campaign Targeting

Do you feel like your digital advertising campaigns need a boost but you don’t know where to start? Are your social media campaigns struggling to bring in the results and reach your local small to medium sized business’s needs? Before your ads miss any more valuable...

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Video Production in Lancaster PA

Video Production in Lancaster PA

If you have a small to medium sized business in Lancaster County PA, or in surrounding counties such as Berks, Dauphin, Chester, York, or Lebanon, you may wonder how to secure high-quality videos for your company’s marketing campaigns. Lancaster is not a large metro...

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How to Choose a Lancaster County Digital Marketing Agency

How to Choose a Lancaster County Digital Marketing Agency

It doesn’t matter if you live in Lancaster or other parts of the country. Businesses everywhere have recognized that the marketing world is changing fast, and digital marketing companies are at the heart of this exciting time. Thousands of companies in Pennsylvania...

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E-commerce: Now Your Business is Always Open

E-commerce: Now Your Business is Always Open

Many small businesses are limited by their location. They are limited to the customers that live or work near them. They are limited by the hours in a business day. The cost of additional staff and additional operating expenses may make extended hours undesirable....

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LNP Media Group can be Your Agency’s Digital Expert

LNP Media Group can be Your Agency’s Digital Expert

Agency-to-Agency Digital Services & B2B Digital Marketing There are hundreds of advertising and marketing consulting agencies in Central PA. If you're one of them, you know that it's hard to stand out, challenging to find qualified staff, and difficult to convince...

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Mastering the Marketing Funnel

Mastering the Marketing Funnel

If you've ever thought about creating a formal marketing plan for your Pennsylvania company, you've probably run into the term "marketing funnel" or "marketing sales funnel." While almost all modern communications plans use some type of marketing funnel, this is not a...

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Email Marketing for All Types of Businesses

Email Marketing for All Types of Businesses

Why should your company be doing email marketing? First and foremost, because people are very engaged with their inboxes. According to Pew Research, 90% of Americans use the internet and email. People can check their work and personal email accounts multiple times a...

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OTT, CTV, & the Future of Video Advertising

OTT, CTV, & the Future of Video Advertising

Whether they’ve been in marketing for a few years or a few decades, today’s advertisers have seen a lot of changes. With so many rapid developments in the way programming is produced, marketed, delivered, and sponsored, it’s hard to keep up. Media, digital...

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What You Don’t Know About Advertising on LancasterOnline

What You Don’t Know About Advertising on LancasterOnline

Lots of people are confused by the array of online advertising options. And it seems like a new one pops up every month. Even experienced digital marketing experts can get overwhelmed trying to keep up with all the changes in online platforms and advertising tools. In...

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How To Create A Small Business Marketing Budget

How To Create A Small Business Marketing Budget

Creating a marketing budget can be tough. Small business owners know that marketing is a crucial aspect of success, but determining the right amount to spend and what services to spend on can be difficult. The goal is always for marketing to provide a net gain,...

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Millennial Who? Marketers Move on to Generation Z

Millennial Who? Marketers Move on to Generation Z

In the past few years, many businesses have focused their marketing efforts on reaching the millennial generation. Today, the youngest millennials are finally entering the workforce making way for the next generation of influencers, Generation Z (Gen Z). According...

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Integrated Marketing: 4 Steps to Improving Your Strategy

Integrated Marketing: 4 Steps to Improving Your Strategy

As marketers, the team at LNP Media Group is always looking for ways to reach the right audience, one that will benefit from and welcome our advertisers’ messages. We think about who your customers are and what their habits might be. It’s likely that your audience is...

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3 Pieces of Advice That Marketers Have for Accountants

3 Pieces of Advice That Marketers Have for Accountants

Accounting used to be a field where business owners could rely on the loyalty of their clients to sustain their firm’s profitability in the long-term. Today, 79 percent of consumers say they would take their business to a competitor within a week of experiencing poor...

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Business Marketing: 5 trends to plan for

Business Marketing: 5 trends to plan for

If you’re getting started on your business’s marketing plan, knowing and understanding the latest consumer trends is the first step towards developing a well-rounded strategy before it’s too late. Marketing isn’t just about how you send messages to your customers, but...

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3 cost-effective ways to advertise this holiday season

3 cost-effective ways to advertise this holiday season

If you’re a small business owner, giving your holiday advertising a boost is one of the best ways to draw in new customers and increase profits this year and for years to come. Your business’s advertising budget may not be large, but there are still plenty of...

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LNP Newspaper Supports Breast Cancer Awareness Month

LNP Newspaper Supports Breast Cancer Awareness Month

Breast Cancer has affected our friends, families and employees. One in eight women in Pennsylvania will be diagnosed with breast cancer, making it the most commonly diagnosed cancer in women.  Each year it is estimated that over 246,660 women in the United States will...

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Video Marketing Strategies for Businesses

Video Marketing Strategies for Businesses

Video is becoming the preferred way to consume information, especially on mobile devices, and this is important news for small business marketers. As consumers spend more and more time watching video online, they begin to expect the sight, sound, and motion it offers....

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3 Tips To Boost Back-To-School Sales

3 Tips To Boost Back-To-School Sales

An integral component of a well-rounded back-to-school marketing plan involves reaching your target audience at the right time, repeatedly, through various ad channels. As can be expected, notebooks and backpacks are still commonplace for any back-to-school list, but...

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How to Get in Front of the Lucrative 50+ Demographic

How to Get in Front of the Lucrative 50+ Demographic

Adults over 50 years of age are a prime audience for many businesses, including retirement communities, financial planners, insurance agencies, health care providers, retail shops, travel agencies, restaurants, and many more. Older adults have disposable income and...

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10 Ways to Stretch Your Ad Budget

10 Ways to Stretch Your Ad Budget

No matter how big (or small) your ad budget is, you probably struggle with making the most of your marketing dollars. While outspending your competition is ideal, not every business has the resources to match competitors’ budgets. What can you do to stretch your...

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How to Market to Lancaster Millennials

How to Market to Lancaster Millennials

How To Reach This Elusive But Lucrative Market. Are you one of those marketers who still think that Millennials are just teenagers glued to their smart phones? Think again. Millennials have come of age, and with a spending power hitting trillions of dollars,...

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Digital Marketing from the “Newspaper?”

Digital Marketing from the “Newspaper?”

Digital marketing has become a critical part of most marketing plans. Platforms like Facebook offer unmatched audience targeting, paid search advertising reaches specific customers who are ready to buy, and geofencing reaches mobile audiences within narrow geographic...

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5 Ways Real Estate Uses Digital To Attract Sellers

5 Ways Real Estate Uses Digital To Attract Sellers

Digital marketing is one of the most effective ways to grow your business. By investing in digital marketing, you can reach a growing customer base at a fast pace. Has your real estate business dipped into the digital world yet? Start reaching more sellers with these...

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5 Ways to Reach Pet Owners

5 Ways to Reach Pet Owners

Pets are important to their humans; they are another member of the family. Whether it be for grooming services, veterinarian services, toys, apparel, boarding, etc., pet owners shell out quite a bit of money on their pets. Pet retailers have been finding new,...

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College Marketing: The Changing Faces of Higher Ed

College Marketing: The Changing Faces of Higher Ed

Whether you’re the professor or a student at a college, you understand that higher education is constantly facing changes. One of the biggest challenges higher education has to take on is the way it reaches potential students. Through today’s technology and available...

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It’s All About Location: Geo-Fencing

It’s All About Location: Geo-Fencing

What is it? Geofencing sends a message to consumers’ mobile devices after they enter a predefined geographic area, whether it’s around your business, near a related venue, or even at a competitor’s location. When a prospect enters the chosen perimeter, their...

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Charitable Giving: A Marketers Guide

Charitable Giving: A Marketers Guide

Donating to worthy causes can be as beneficial for the givers as it is for the receivers. Businesses that support non-profits can increase customer loyalty, boost brand awareness, and even garner more sales. With so many reasons to give, this may be the right time to...

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Food and Spirits Marketing

Food and Spirits Marketing

Tis the Season! What’s the first thing that comes to mind when the holidays are near? Food! Food might even be higher on the “favorites” list than holiday shopping and gift giving. Lots of Lancaster County foodies celebrate the cooler months by whipping out their...

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Instantly Amplify Your B2B Marketing

Instantly Amplify Your B2B Marketing

How to Leverage the Power of your Database Building databases is a lot of work. Businesses spend years gathering emails from newsletters, customer cards, trade shows, email campaigns, sales calls and more. Businesses work hard to build a meaningful list of customers...

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Cause Marketing for Local Businesses

Cause Marketing for Local Businesses

Doing good in Lancaster County can set your business apart, win customers, and grow business. Did you know that 90 percent of customers report they would probably switch to a brand with similar products or pricing if that brand supports a good cause? Consumers today...

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Recruiting New Employees with Targeted Digital Campaigns

Recruiting New Employees with Targeted Digital Campaigns

Human resources and employment professionals today have a big challenge: finding and recruiting new employees. Unemployment rates are low across the country, and they’re especially low in Lancaster County. Most people who want jobs have them, so recruiting means...

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5 Surprising Ways to Grow Grocery Sales

5 Surprising Ways to Grow Grocery Sales

Major local survey uncovers what grocery shoppers really want. LNP Media Group surveyed over 1,500 Lancaster County grocery shoppers to find out what shoppers in this area like and dislike about the grocery stores already in our county. The bad news? The bad news for...

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It All Adds Up: 5 Tips for Financial Marketing

It All Adds Up: 5 Tips for Financial Marketing

Discover how to stand out in a crowded industry. For any business, getting noticed can be challenging,  For banks, credit unions, mortgage companies, and financial planners creating awareness is critical. After all, financial services companies don’t offer ordinary...

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Digital or Traditional: Which Media Works Best for Seniors?

Digital or Traditional: Which Media Works Best for Seniors?

Are you marketing to adults 50+? You may think that traditional marketing, such as newspaper and print, is the best medium for your target audience. After all, it has powerful benefits: you get broad reach, you have well-developed audiences, you can ensure exclusivity...

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Learn Exactly What Tech Terms Mean!

Learn Exactly What Tech Terms Mean!

Sometimes digital vocabulary and talking technology with vendors and agencies can be intimidating. Even among experts, terms can have slightly different meanings. We use this digital dictionary at LNP Media Group to make sure all our teams and partners are using the...

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5 Tips for Marketing to Lancaster Foodies

5 Tips for Marketing to Lancaster Foodies

How to attract attention in a foodie county: Lancaster County has always had a special relationship with its food. After all, we’re rooted in a strong agricultural economy: We boast the oldest farmers’ market in America and we’re spoiled with hundreds of farm stands...

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Digital Tips for Real Estate Marketers

Digital Tips for Real Estate Marketers

Rethink digital to attract more buyers and sellers. Real estate professionals are busy people. Between prospecting, open houses, working through negotiations, and constantly moving housing inventory, it can be difficult to find time to get it all done. Realtors need...

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4 Smart Ways to Reach Lancaster County Brides

4 Smart Ways to Reach Lancaster County Brides

Try new strategies to reach this lucrative audience. Lancaster County offers brides a wide range of on-trend wedding options. From customized engagement rings to reality-TV worthy cakes, engaged couples can get overwhelmed with choices. So how can your business stand...

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4 Ways to Get More Clients for Your Tax Business

4 Ways to Get More Clients for Your Tax Business

Build your business for tax season. Tax professionals feel the pressure of an April 15th filing deadline, but so do consumers. If you’re trying to grow your tax business in Lancaster County, the first months of the new year are a great time to build your customer...

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