Marketing News & Best Practices

How To Create A Small Business Marketing Budget

Creating a marketing budget can be tough. Small business owners know that marketing is a crucial aspect of success, but determining the right amount to spend and what services to spend on can be difficult. The goal is always for marketing to provide a net gain,...

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Millennial Who? Marketers Move on to Generation Z

In the past few years, many businesses have focused their marketing efforts on reaching the millennial generation. Today, the youngest millennials are finally entering the workforce making way for the next generation of influencers, Generation Z (Gen Z). According...

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Integrated Marketing: 4 Steps to Improving Your Strategy

As marketers, the team at LNP Media Group is always looking for ways to reach the right audience, one that will benefit from and welcome our advertisers’ messages. We think about who your customers are and what their habits might be. It’s likely that your...

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3 Pieces of Advice That Marketers Have for Accountants

Accounting used to be a field where business owners could rely on the loyalty of their clients to sustain their firm’s profitability in the long-term. Today, 79 percent of consumers say they would take their business to a competitor within a week of...

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Business Marketing: 5 trends to plan for

If you’re getting started on your business’s marketing plan, knowing and understanding the latest consumer trends is the first step towards developing a well-rounded strategy before it’s too late. Marketing isn’t just about how you send messages to your...

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3 cost-effective ways to advertise this holiday season

If you’re a small business owner, giving your holiday advertising a boost is one of the best ways to draw in new customers and increase profits this year and for years to come. Your business’s advertising budget may not be large, but there are still plenty...

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LNP Newspaper Supports Breast Cancer Awareness Month

Breast Cancer has affected our friends, families and employees. One in eight women in Pennsylvania will be diagnosed with breast cancer, making it the most commonly diagnosed cancer in women.  Each year it is estimated that over 246,660 women in the United...

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Video Marketing Strategies for Businesses

Video is becoming the preferred way to consume information, especially on mobile devices, and this is important news for small business marketers. As consumers spend more and more time watching video online, they begin to expect the sight, sound, and...

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3 Tips To Boost Back-To-School Sales

An integral component of a well-rounded back-to-school marketing plan involves reaching your target audience at the right time, repeatedly, through various ad channels. As can be expected, notebooks and backpacks are still commonplace for any...

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How to Get in Front of the Lucrative 50+ Demographic

With so many businesses focusing their attention on marketing to Millennials, it’s easy to forget about an even bigger market – baby boomers and senior citizens. Lancaster County has one of the most vibrant 50+ populations in Pennsylvania and was recently...

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10 Ways to Stretch Your Ad Budget

No matter how big (or small) your ad budget is, you probably struggle with making the most of your marketing dollars. While outspending your competition is ideal, not every business has the resources to match competitors’ budgets. What can you do to...

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How to Market to Lancaster Millennials

How To Reach This Elusive But Lucrative Market. Are you one of those marketers who still think that Millennials are just teenagers glued to their smart phones? Think again. Millennials have come of age, and with a spending power hitting trillions of...

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Is Your Business Ready for A Facebook Campaign?

Facebook has over 1 billion active users each day because it’s found a way to integrate with our daily lives. By now everyone should be taking advantage of Facebook advertising; if Facebook isn’t in your business plan, it’s time to get up to speed: The...

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Digital Marketing from the “Newspaper?”

Digital marketing has become a critical part of most marketing plans. Platforms like Facebook offer unmatched audience targeting, paid search advertising reaches specific customers who are ready to buy, and geofencing reaches mobile audiences within narrow...

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5 Ways Real Estate Uses Digital To Attract Sellers

Digital marketing is one of the most effective ways to grow your business. By investing in digital marketing, you can reach a growing customer base at a fast pace. Has your real estate business dipped into the digital world yet? Start reaching more sellers...

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5 Ways to Reach Pet Owners

Pets are important to their humans; they are another member of the family. Whether it be for grooming services, veterinarian services, toys, apparel, boarding, etc., pet owners shell out quite a bit of money on their pets. Pet retailers have been finding...

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College Marketing: The Changing Faces of Higher Ed

Whether you’re the professor or a student at a college, you understand that higher education is constantly facing changes. One of the biggest challenges higher education has to take on is the way it reaches potential students. Through today’s technology...

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It’s All About Location: Geo-Fencing

What is it? Geofencing sends a message to consumers’ mobile devices after they enter a predefined geographic area, whether it’s around your business, near a related venue, or even at a competitor’s location. When a prospect enters the chosen perimeter,...

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Charitable Giving: A Marketers Guide

Donating to worthy causes can be as beneficial for the givers as it is for the receivers. Businesses that support non-profits can increase customer loyalty, boost brand awareness, and even garner more sales. With so many reasons to give, this may be the...

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Food and Spirits Marketing

Tis the Season! What’s the first thing that comes to mind when the holidays are near? Food! Food might even be higher on the “favorites” list than holiday shopping and gift giving. Lots of Lancaster County foodies celebrate the cooler months by whipping...

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Instantly Amplify Your B2B Marketing

How to Leverage the Power of your Database Building databases is a lot of work. Businesses spend years gathering emails from newsletters, customer cards, trade shows, email campaigns, sales calls and more. Businesses work hard to build a meaningful list of...

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Cause Marketing for Local Businesses

Doing good in Lancaster County can set your business apart, win customers, and grow business. Did you know that 90 percent of customers report they would probably switch to a brand with similar products or pricing if that brand supports a good cause?...

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5 Surprising Ways to Grow Grocery Sales

Major local survey uncovers what grocery shoppers really want. LNP Media Group surveyed over 1,500 Lancaster County grocery shoppers to find out what shoppers in this area like and dislike about the grocery stores already in our county. The bad news? The...

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It All Adds Up: 5 Tips for Financial Marketing

Discover how to stand out in a crowded industry. For any business, getting noticed can be challenging,  For banks, credit unions, mortgage companies, and financial planners creating awareness is critical. After all, financial services companies don’t offer...

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Learn Exactly What Tech Terms Mean!

Sometimes digital vocabulary and talking technology with vendors and agencies can be intimidating. Even among experts, terms can have slightly different meanings. We use this digital dictionary at LNP Media Group to make sure all our teams and partners are...

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5 Tips for Marketing to Lancaster Foodies

How to attract attention in a foodie county: Lancaster County has always had a special relationship with its food. After all, we’re rooted in a strong agricultural economy: We boast the oldest farmers’ market in America and we’re spoiled with hundreds of...

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Digital Tips for Real Estate Marketers

Rethink digital to attract more buyers and sellers. Real estate professionals are busy people. Between prospecting, open houses, working through negotiations, and constantly moving housing inventory, it can be difficult to find time to get it all done....

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4 Smart Ways to Reach Lancaster County Brides

Try new strategies to reach this lucrative audience. Lancaster County offers brides a wide range of on-trend wedding options. From customized engagement rings to reality-TV worthy cakes, engaged couples can get overwhelmed with choices. So how can your...

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4 Ways to Get More Clients for Your Tax Business

Build your business for tax season. Tax professionals feel the pressure of an April 15th filing deadline, but so do consumers. If you’re trying to grow your tax business in Lancaster County, the first months of the new year are a great time to build your customer...

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