LancasterOnline is the #1 news site in Lancaster County1 with over 1 million unique visitors each month, over 14,000 of whom are paid subscribers. Putting your brand’s digital ads on LancasterOnline associates your business with a trusted digital new source, and helps you reach relevant prospects.
LancasterOnline Paid Subscribers (and growing!)
1Source: Mark Smith Associates market research.
What is Collaborative Content?
Collaborative content seamlessly integrates brand promotion with an engaging and informative article written by our team about a topic that relates to your brand. Your business will be positioned as a trusted expert on the topic, thus generating goodwill and consumer interest. Collaborative content is a multi-channel campaign that includes:
- • Personalized article prominently featured on LancasterOnline for one 24 hour period
- • Article also featured on mobile app
- • Digital ads that link to your website
- • Quarter page ad in the printed LNP newspaper
- • Full report one month after purchase, including pageviews, impressions, clicks, and more.
People use Google and other search engines to find everything, and if your business doesn’t appear on the first page of search results you are losing potential customers. One way to help elevate your position in search results pages is to have trusted inbound links to your website from a large, trusted website like LancasterOnline. Our Business Directory Package provides a trusted inbound link to your site and, in addition, you get the following features on your enhanced business listing: business description, prominent placement on LancasterOnline’s business directory page, business hours of operation, list of payments your business accepts, social media links, and options to add awards, events, images, Youtube video player, and testimonials.
Reveal ads on LancasterOnline allow you to achieve the most impressions for the lowest cost. These are the largest ad units available with a high-impact position at the top of the page, above the navigation. Reveal ads can be displayed on just the home page, or run of site. Impression counts are excellent and click-through rates are the highest of any position on the site. Reveal ads are ideal for sales and special events.
More Visibility with our Homepage Takeover
Looking for more ad space? Our Homepage Takeover allows your business to reserve all ad space of LancasterOnline’s homepage. This includes a reveal ad, all leaderboards, and all medium rectangles, maximizing the impact of your display advertising.
Want an exclusive online presence for your business? With a sponsorship, you become the sole brand on a LancasterOnline page, event, or contest. Being a sponsor associates your brand with content that your ideal customers care about, thus enhancing your brand’s image and relevance.
E-Newsletter Sponsorship Opportunities
LancasterOnline‘s e-newsletter sponsorship ads target an interest-specific audience. Available e-newsletter topics include: breaking news, business, sports, food, entertainment, and many more. Sponsorships are monthly and reach varies depending on which e-newsletter. Contact us for more information on the e-newsletter audience that best aligns with your brand.
Engage your Audience with Interactive Quizzes
Online quizzes are a fun, interactive way to engage potential customers. Our digital specialists will work with you to create a unique quiz that relates to your brand. The quiz will be displayed on LancasterOnline’s home page for up to seven days, and can be shared on social media.
Sweepstakes and Contests
Sweepstakes are great for brand exposure, generating leads, and providing a high return on investment. Have something in mind? Our team can make it happen, whether it be a photo or video entry contest, a traditional giveaway, or a survey.
Want to market your business to a younger audience? We offer app ads (leaderboard and medium rectangle) through our LancasterOnline mobile app. Reach an audience of 44,000+ monthly users with a majority opening the app multiple times each day, creating strong, frequent ad impact.
La Voz Lancaster
La Voz Lancaster is LancasterOnline’s all-digital, bilingual section for Hispanic life and culture in Lancaster County, covering both local and national news. We offer standard digital advertising and collaborative content, plus e-newsletter advertising via La Voz Lancaster’s En Breve e-newsletter. La Voz has a highly engaged audience, and is a dedicated channel to Lancaster County’s Hispanic population.
Lancaster County has something for everyone – from Amish farmland to farm-to-table cuisine; from antique crafts to craft beer; from Colonial life to live music. The Visit Lancaster section of LancasterOnline targets locals and tourists with lists of where to stay, dine, play, listen, and learn. Your ads on this section reach hometown tourists and out-of-town visitors who want to know what’s best to do in Lancaster County.
LancasterOnline’s real estate section reaches an affluent audience interested in home sales and new home construction. Connect with this audience through display ads, custom-written realtor profiles, and distinctive home listings. Our in-house video production team can create a beautiful video showcasing unique properties for sale.
By combining our multimedia platforms with data from the Bureau of Labor Statistics (BLS), our recruitment team creates specialized local, regional, and national employment marketing campaigns. We leverage BLS data to power targeted digital services such as geofencing, search engine optimization, email campaigns, and more. We have consistently remained a source for bringing employees and employers together, streamlining recruitment for countless companies. Check out our full list of unique recruitment services that can revolutionize the way your business acquires talent.
Make sure your auto inventory sells quickly by listing in LancasterOnline’s Auto section. Readers can search for the vehicle of their dreams, and individual cars and trucks can be featured on the page. Plus, our dedicated printed auto section, Motor Monday, is also displayed on LancasterOnline, doubling your exposure when you combine print and digital. If you sell trucks and equipment, list them on LancasterFarmingLocator, the region’s fastest-growing equipment site.
You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.