Social Media Marketing
The Power of Social Media
We don’t need to sell you on the importance of social media. With more people on Facebook, Instagram, Snapchat, TikTok, and X (formerly known as Twitter) than ever before, social media marketing has rapidly become one of the most effective tools for targeted digital marketing. Social platforms have the unique advantage of collecting interests, job titles, and demographic data on users through their social profiles and their engagement with content within the platform. The digital experts at LNP Media Group have designed hundreds of successful social media campaigns for a wide variety of use cases and are ready to take your business’s social media marketing to the next level.
Still on the fence?
Not sure if a social media campaign is right for your business? Check out our case studies to see what we’ve done for our clients through social media. Want to talk to a member of our team for more information? Contact us and we’ll answer any questions you have and work with you to develop the right campaign for your needs.
What you Receive
We’ll measure the performance of your social media ad campaigns by tracking all clicks, views, shares, and conversions. We also use proven ad optimization techniques and A/B testing to improve your return on investment (ROI) so that you get the most out of your campaign. Using tools such as Google Analytics, Facebook Pixel, and Facebook’s Business Manager, we’ll accurately track your campaign metrics and provide you with a detailed report upon your campaign’s completion.
Advanced Audience Targeting
Using Facebook’s targeting capabilities, our team can identify consumers most likely to make purchases from your business. Your Facebook and Instagram ads will be presented to this targeted audience. We use demographics, interests, hobbies, location, behaviors, and more to identify the individuals most likely to convert.
Creative, Consistent Content
We develop and execute social media campaigns that align with your brand and keep your messaging consistent. We will creatively engage potential customers based on your goals and send them to your website, social media page, or a customized landing page. Our campaigns will ask them to fill out a form, sign up to receive your email newsletters, enter a contest, take a quiz/poll, or engage with your business in a variety of other ways.
Our custom landing pages are designed to enhance conversion-driven campaigns. Landing pages may include forms to capture leads and user data. Your email or retargeting ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content to drive conversions. We offer custom landing page design for any type of digital marketing campaign.
You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.
Frequently Asked Questions
Can I do my own social media marketing?
Social media marketing has rapidly developed from simple posts to complex campaigns designed to reach specific target markets. You can’t rely on just creating organic social media posts because they only reach about 6% of your fans. And, boosting a post has only limited targeting options. True social media marketing requires knowledge and expertise in digital design, Google Analytics, Facebook Pixel, Facebook Business Manager, and audience development. We have the expertise to create a cohesive social media campaign that will reach tens of thousands of people in your exact target market.
Will social media marketing work for my type of business?
If your customers use the internet, we think so! A portion of nearly every business’s customer base uses social media. By advertising on these platforms you can target people whose interests most closely align with your business.
Which platforms should I use?
There is no one-size-fits-all solution to this question. Choosing the right social media platform for your business depends on your goals, your target audience, and on the products and services you offer. If you’re not sure which platform to choose, contact our team to discuss your goals and get advice on which platform will best suit your marketing needs