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How We Build Brands
With over 200,000* readers and 225+ years of industry experience, there’s no better place for print marketing than LNP. Newspapers are the most trusted media source for US adults, and advertising in the newspaper drives conversions signiﬁcantly more than ads on TV, radio, or in the mail. Newspaper readers are more afﬂuent and highly educated than non-newspaper readers. And, while newspapers have traditionally had a strong share of the retiree demographic, newspapers also appeal to millennials; readers aged 21-34 make up 24% of newspaper readership. LNP boasts a broad array of print products, including magazines, in-paper ads, classiﬁeds, special sections, and more. Print marketing compliments digital and video marketing and offers affordable solutions to make any business grow.
LNP’s digital marketing team has the tools, experience, and knowledge to reach exactly the audience your company wants. The US population is increasingly digitally connected, with 60% of the population going online via their computers each week, and 79% going online via their smartphones. To help your business reach this online audience, LNP has earned Google Partner status through extensive training and through achieving excellent results for our clients. Being a Google Partner is proof that we know what we’re doing in the digital marketplace and will provide you the best possible return on your digital investment.
Our in-house video production team is dedicated to bringing your visions to life, whether through brand videos, TV commercials, short ﬁlms, social media videos, music videos or corporate presentations. Consumers spend nearly six hours per day watching video and we’re ready to help you captivate this audience. LNP’s video team can shoot on location or in our state-of-the-art video studio in the heart of downtown Lancaster. LNP is a full-service media company with the resources to place and market your video. Let our video marketing team tell your company’s distinct story.
case study: video marketing
Landis at Home
Landis at Home wanted to capture the essence of what they do and why they do it, which goes beyond physical care and includes kindness and companionship. LNP Media Group provided Landis at Home with vision, storyboarding, art direction, on-site shooting, lighting, sound, and professional editing. The video created by LNP Media Group is a heartfelt testimony to the powerful impact of compassionate, in-home care.
WE MAKE TRAFFIC JAMS
Readers’ Choice Awards
For the past twenty years LNP has been running its hugely popular annual Readers’ Choice Awards. Each year, over 10,000 readers vote on their favorite Lancaster County businesses in over 300 categories. Winners are featured in our Readers’ Choice Magazine, published in August. Yearly favorites receive recognition awards, while voters are entered for a chance to win giveaways. Advertise during the Readers’ Choice voting phase to make sure your business gets this critically important seal of approval from our readers!