Recruitment Marketing

Data-driven Recruitment

We leverage data from the Bureau of Labor Statics (BLS), the US Census, the National Center for Education Statistics (NCES), and other sources, to create highly sophisticated, laser-targeted recruitment campaigns. In Lancaster County, LNP Media Group is the sole expert in utilizing this data.

Monster Partner

We are a Monster Partner. Monster is the global leader in online recruitment with over 59 million active resumes and 127 million job searches per month. With Monster, we offer full recruitment services such as applicant tracking systems (ATS), resume database searches, job postings, career ad network, social media promotions, and and postings.

Longstanding Recruitment Expertise

LNP Media Group’s recruitment team are members of the Lancaster Society of Human Resources Managers (SHRM) and are certified by the Human Resources Certification Institute. We know recruitment. Collectively, our four-member recruitment team has over 80 years of recruitment expertise.

Our Recruitment Philosophy

Applying a strategy to any recruitment marketing plan is essential to keeping your pipeline filled with applicants, which will decrease your open to hire time. We achieve this by targeting specific geographies, job titles, salary levels by job titles, or average salaries by total labor. We provide you with reports and keep you updated every step of the way so that you know exactly how successful your recruitment campaign is.

LNP and Monster Logos

LNP is the #1 newspaper in Lancaster County, with a long and trusted history over 225+ years. LNP has sections and features dedicated to the needs of hiring managers:

Best Workplaces annual magazine cover

Best Workplaces

Each year, LNP solicits nominations for Lancaster County companies to vie for the title of Best Workplace. Participating companies receive a survey link to send to their employees with over 50 questions assessing workplace culture, leadership, benefits, training and more. Winning companies, by size and by industry, are honored at an awards ceremony and are featured in Best Workplaces magazine in December.

New Year New Career annual special hiring section

New Year New Career

LNP’s annual special hiring section in January, New Year New Career informs readers about trends in job benefits, job searches, highest paying occupations, retraining opportunities, where the greatest job vacancies are, and much more.

LNP semi-annual Career Link Job Fair

Career Link Job Fair

This section is a companion piece to the spring and fall job fairs hosted by PA Career link, in which over 80 businesses engage with potential hires.

LNP monthly special hiring focus sections

Special Hiring Focus Sections

Monthly sections in LNP and LancasterOnline dedicated to job openings in specific industries such as agriculture, warehouse, healthcare, mechanical trades, transportation and more.

Recruitment marketing with LancasterOnline

LancasterOnline is the #1 news website in Lancaster County with over 1 million1 unique visitors per month. LancasterOnline features dedicated jobs pages for the industry sectors in LNP’s Special Hiring Focus Sections: agriculture, warehouse, healthcare, mechanical trades, transportation and more. LancasterOnline has many digital display, sponsorship, and sliding billboard options. Plus, all jobs and career content from LNP is also featured on LancasterOnline. By advertising on LancasterOnline, you’ll reach a highly engaged local audience of job seekers.

Recruitment Marketing through Digital Channels


Google Partner Logo
Local Media Association Logo
HR Certification Institute Logo
Google Analytics Certified logo
Lancaster Chamber Logo
SHRM Foundation Logo