Our Recruitment Philosophy
Applying a strategy to any recruitment marketing plan is essential to keeping your pipeline filled with applicants, which will decrease your open to hire time. We achieve this by targeting specific geographies, job titles, salary levels by job titles, or average salaries by total labor. We provide you with reports and keep you updated every step of the way so that you know exactly how successful your recruitment campaign is.
We are a Monster Partner. Monster is the global leader in online recruitment with over 59 million active resumes and 127 million job searches per month. With Monster, we offer full recruitment services such as applicant tracking systems (ATS), resume database searches, job postings, career ad network, social media promotions, and Diversity.com and Military.com postings.
Longstanding Recruitment Expertise
LNP Media Group’s recruitment team are members of the Lancaster Society of Human Resources Managers (SHRM) and are certified by the Human Resources Certification Institute. We know recruitment. Collectively, our four-member recruitment team has over 50 years of recruitment expertise. Read our recruitment case study for details of how we leverage our expertise to help your business fill open positions.
LNP is the #1 newspaper in Lancaster County, with a long and trusted history over 225+ years. LNP has sections and features dedicated to the needs of hiring managers:
Each year, LNP solicits nominations for Lancaster County companies to vie for the title of Best Workplace. Participating companies receive a survey link to send to their employees with over 50 questions assessing workplace culture, leadership, benefits, training and more. Winning companies, by size and by industry, are honored at an awards ceremony and are featured in Best Workplaces magazine in December.
New Year New Career
LNP’s annual special hiring section in January, New Year New Career informs readers about trends in job benefits, job searches, highest paying occupations, retraining opportunities, where the greatest job vacancies are, and much more.
Spring and Fall Job Fairs
LNP Partners with Monster, LSHRM and Careerlink to host bi-annual job fairs at Clipper Magazine Stadium, with over 100 employers and 400 jobseekers, these job fairs have proven successful for making meaningful employment connections
Special Hiring Focus Sections
Monthly sections in LNP dedicated to job openings in specific industries such as agriculture, warehouse, healthcare, mechanical trades, transportation and more.
Recruitment marketing with LancasterOnline
LancasterOnline is the #1 news website in Lancaster County with over 1 million1 unique visitors per month. LancasterOnline has many digital display, sponsorship, and reveal ad options. Plus, all jobs and career content from LNP is also featured on LancasterOnline. By advertising on LancasterOnline, you’ll reach a highly engaged local audience of active and passive job seekers.
Recruitment Marketing through Digital Channels
Email marketing is the preferred method of communication for job seekers. Email marketing is typically utilized to reach potential employees for positions that have requirements of higher education, experience, or specialized skills, and have a limited candidate pool. The email list is selected by job title in a defined geography. Emails are sent twice using two different creatives followed up with a retargeting ad. We retarget IP addresses that opened your emails with 3-5 retargeted ads.
Seventy-five percent of job applications, and rising, come in via mobile phone. Geofencing allows you to reach job candidates where they are, on their phones. Geofencing uses a geographically defined virtual perimeter established by a location point or address. Geofencing is excellent for targeting certain professions who are identifiable by location. For example, if workers need to pass a test to be certified to work in an occupation, we can virtually fence the testing center and then serve mobile ads to everyone who entered the testing center. In big box stores we can even zero in on sections such as the greenhouse area. We recommend fencing the types of establishments where people with the desired skills are currently working or going to school. All ads are delivered on mobile devices so potential applicants see them while on breaks or when they are entering or exiting school or work. We can also set up targeted areas where people with the desired skill sets may go at a specific day or time—such as picking up kids at school, waiting for a concert to begin, athletic events, and more.
Social media marketing
Fifty percent of recruiters use social media campaigns to find job applicants. Social media campaigns are targeted by demographic profile, behavioral profile, and specific geography. Facebook is typically the most effective social media channel for recruiting. Social media can help you to reach the right candidates with campaigns that have high click through rates and low cost per click, making recruitment as efficient as possible for your business.
Retargeting and Targeted Display
Retargeting plays a crucial role in our recruitment services, accompanying other digital services to produce the best possible results. Retargeting ads will follow people who have viewed email, geofencing, and other campaigns to reach these potential employees after they have interacted with your initial message. Through Targeted Display, we are able to target individuals by geography, demographic, job title, industry and more. Coupled with retargeting, this campaign provides great awareness for open positions.
Video is the most consumed online content type. LNP’s in-house video team can create custom videos that showcase the special qualities of your company’s work environment. These videos can be short clips for use in social media campaigns, or can be longer narratives to place on your company website. Either way, video is an effective and engaging storytelling medium to convey why your company is a great place to work.