Automotive Marketing

Automotive Marketing with LNP

The most successful automotive marketing campaigns use fully integrated, multichannel strategies. LNP Media Group should be your agency of choice for multichannel campaigns; we are the only print newspaper in Lancaster County, and we augment our print reach with a full suite of digital products implemented by our Google Certified team. LNP Media Group also has an in-house team of videographers who can help you tell your personal dealership story.

Motor Monday is a low cost biweekly publication reaching 160,0001 readers across Lancaster County, ensuring awareness of your inventory and sales promotions. Motor Monday has opportunities for full page and half page ads on the front page, back page, and second page of the publication, as well as full, half, and quarter page ads on the interior pages. These spaces can be used to showcase new or used vehicles, as well as special sales. There is also a prominent, front page Headlight ad space located in the top right corner. Motor Monday appears both in print and on LancasterOnline, maximizing your dealership’s exposure. LNP also has a dedicated automotive section in Friday editions of the newspaper. 

In addition to Motor Monday, LNP offers many other types of ad space, sponsorships, and collaborative content, all of which create further brand awareness for your dealership. More information on these opportunities can be found here.

Motor Monday Reach

Automotive Marketing with LancasterOnline

LancasterOnline’s Lancaster Auto Deals is an online automotive search engine that can host your dealership’s entire inventory, with individual vehicles linking back to your website, thus increasing your car buyer leads.

Our proprietary online automotive search engine, Lancaster Auto Deals, gives you access to LancasterOnline’s 1 million1 unique monthly visitors. Lancaster Auto Deals exclusively displays vehicles from participating dealerships, ensuring that your inventory won’t get lost in the shuffle. Lancaster Auto Deals also provides more leads than other auto search engines by linking all listings directly to pages on your website.

You can also run digital display ads on LancasterOnline with a variety of options for any budget.  Check out our full list of display options here.

Automotive Marketing through Digital Channels:

Content marketing

Best practices in automotive marketing include using content marketing to draw visitors to your dealership website. Topics such as vehicle maintenance, tips on car buying, safety news, and fuel economy build trust with potential buyers. LNP Media Group’s team of professional writers can create compelling articles and blog posts to improve your dealership’s website visibility on search engine results pages.

1Source: Mark Smith Associates. 2Source: Google

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