Automotive Marketing with LNP
The most successful automotive marketing campaigns use fully integrated, multichannel strategies. LNP Media Group should be your agency of choice for multichannel campaigns; we are the only print newspaper in Lancaster County, and we augment our print reach with a full suite of digital products implemented by our Google Certified team. LNP Media Group also has an in-house team of videographers who can help you tell your personal dealership story.
Motor Monday is a low cost biweekly publication reaching over 90,000 readers across Lancaster County, ensuring awareness of your inventory and sales promotions. Motor Monday has opportunities for full page and half page ads on the front page, back page, and second page of the publication, as well as full, half, and quarter page ads on the interior pages. These spaces can be used to showcase new or used vehicles, as well as special sales. There is also a prominent, front page Headlight ad space located in the top right corner. Motor Monday appears both in print and on LancasterOnline, maximizing your dealership’s exposure. LNP also has a dedicated automotive section in Friday editions of the newspaper.
In addition to Motor Monday, LNP offers many other types of ad space, sponsorships, and collaborative content, all of which create further brand awareness for your dealership. More information on these opportunities can be found here.
Motor Monday Reach
Automotive Marketing through Digital Channels:
Content marketing
Best practices in automotive marketing include using content marketing to draw visitors to your dealership website. Topics such as vehicle maintenance, tips on car buying, safety news, and fuel economy build trust with potential buyers. LNP Media Group’s team of professional writers can create compelling articles and blog posts to improve your dealership’s website visibility on search engine results pages.
Social media marketing
People love to share on social media, and a new car purchase is a perfect moment to connect your dealership with a community of future buyers. Social media is persistent, personal, and mobile and influences 40% of auto sales. We know how to create highly engaging social media campaigns for your dealership on Facebook, Instagram, Twitter, and Snapchat.
Search Engine Optimization (SEO)
SEO is essential for any company that has a website, but especially for car dealerships because of the complexity of your business: a car dealership needs to rank for new cars, used cars, and service. Our digital team is Google Certified and a Google Partner, which means we are experts at performing site audits, doing keyword research and analysis, optimizing images and content, and optimizing taglines, url structure, and metadata.
Paid search (PPC)
Paid search is an easy way to get immediate traffic to your dealership site, because 70% of consumers use search engines to research car purchases. Our team of digital experts will do the keyword research to ensure that you get top ROI for your dollars spent. Plus, we provide detailed reporting so that you’ll know exactly what worked.
Email Marketing
Our database has over 200 million highly targeted, specific “intenders” that you can target based on geography, interests, demographics and whether the recipient is in the market for a car. Email marketing is highly personal, and is the way most consumers prefer to receive offers. We are email marketing experts and will craft your campaign to be fully CAN-SPAM compliant for best possible deliverability, open, and click rates.
Digital display
Raise your brand awareness with a local audience of car buyers through LancasterOnline, the #1 news website in Lancaster County. Or, if you want to reach buyers beyond Lancaster County, we can place your dealership ads onto websites anywhere in the country targeted by geography, demographics, and interests.
Video
Research by Forbes shows that over half of auto shoppers use online video while researching vehicles for purchase. Our in-house video production team can create short or long form video to position you as a highly trusted car dealer in Lancaster County. We can place your awesome new videos on your website, on social media, in pre-roll ad positions, or on streaming services.
1Source: Mark Smith Associates. 2Source: Google
