Real Estate Marketing
Real Estate Marketing with LNP
Real estate marketing is complex and requires strategic initiatives across multiple channels for successful brand awareness. LNP’s weekly Real Estate section in the Sunday edition of LNP contains a variety of advertising options to fit every need and budget. By placing your real estate ads in LNP, you reach 109,000 affluent, engaged readers in Lancaster County. All ads also appear on LancasterOnline, in a dedicated real estate section on the site. Need gorgeous photos of a high-end property for sale? Our talented team of photographers can assist.
LNP featured article
Make a splash for a new development, unique home, or vibrant community in this prominent article on the front page of the Real Estate section.
Just below the fold, Hot Properties contains six ad positions that fill the bottom half of the Real Estate section front page.
LNP banner ads
On both the front page and the Open Houses page, these ads are located at the bottom of the page and span the entire width for high visibility.
Open Houses page
Make sure your open house gets plenty of traffic by listing in LNP’s dedicated Open Houses page. Open house listings can be submitted individually or in groups.
This ad space is the same size as the Hot Property ad, but runs on the inside of the Real Estate section.
Property of the Week
A large, prominent ad space that can include up to 3 photos with text space to advertise a single property.
Back Page ad
Place your ad next to LNP’s mortgage guide on the back page, a feature that draws significant reader interest.
Real Estate marketing with LancasterOnline:
LancasterOnline is the #1 news website in Lancaster County with over 1 million2 unique visitors per month. LancasterOnline features Berkshire Hathaway’s Homesale Realty search engine on the Homes page, and has many digital display, sponsorship, and sliding billboard options. Plus, all content from LNP is also featured on LancasterOnline. By advertising on LancasterOnline, you’ll reach a highly engaged and affluent local audience.
Unique visitors per month!
Real Estate Marketing through Digital Channels:
Best practices in real estate marketing include using content marketing to draw visitors to your real estate website. LNP Media Group’s team of professional writers craft compelling articles and blog posts to improve your website’s visibility on search engine results pages.
Social media marketing
For realtors, social media marketing is an opportunity to use lifestyle imagery associate your brand with the type of lifestyle buyers are looking for. We can create social media campaigns for your brand on Facebook, Instagram, Twitter, and Snapchat.
Search Engine Optimization (SEO)
SEO is essential for any company that has a website, but especially for real estate websites because there is so much competition online for realtors. Our digital team is Google Certified and a Google Partner, which means we are experts at performing site audits, doing keyword research and analysis, optimizing images and content, and optimizing taglines, url structure and metadata.
Paid search (PPC)
Paid search is an easy way to get immediate traffic to your real estate site. Our team of digital experts will do the keyword research to ensure that you get top ROI for your dollars spent. Plus, we provide detailed reporting so that you’ll know exactly what worked.
Our database has over 200 million highly targeted, specific “intenders” that you can target based on geography, interests, demographics and whether the recipient intends to buy or sell a home. Email marketing is highly personal, and is the way most consumers prefer to receive offers. Content approaches for realtors include off-market teasers, upcoming listings, market inventory updates, and financial advice. We are email marketing experts and will craft your campaign to be fully CAN-SPAM compliant for best possible deliverability, open, and click rates.
Reach a local audience of house hunters and home sellers through LancasterOnline. Or, if you want to reach buyers and sellers beyond Lancaster County, we can place your real estate ads onto websites across the country, targeted by geography, demographics, and interests.
Our in-house video production team offers many opportunities to show the story of your real estate brand. While short video home tours are the most obvious videos realtors use, there are lots of other uses for real estate videos. Use video to showcase a neighborhood, local attractions, schools, lifestyle, demographics, or even your credentials as a realtor.
1Source: Mark Smith Associates. 2Source: Google