Advertising & Marketing
How We Build Brands
Newspapers are the most trusted media source for US adults, and advertising in the newspaper drives conversions more than ads on TV, radio, or in the mail. Newspaper readers are more afﬂuent and highly educated than non-newspaper readers. And, while newspapers have traditionally had a strong share of the retiree demographic, newspapers also appeal to millennials; readers aged 21-34 make up 24% of newspaper readership. LNP Media Group boasts a broad array of print products including a daily newspaper, four weekly newspapers, special sections, a total market coverage mailer, glossy magazines, and more. Print marketing compliments digital and video marketing and offers affordable solutions to help any business grow.
LNP Media Group’s digital marketing team has the tools, experience, and knowledge to reach exactly the audience your company wants. The US population is increasingly digitally connected, with 60% of the population going online via their computers each week, and 79% going online via their smartphones. To help your business reach this online audience, we have earned Google Partner status through extensive training and through achieving excellent results for our clients. Being a Google Partner is proof that we know what we’re doing in the digital marketplace and will provide you the best possible return on your digital investment.
Our in-house video production team is dedicated to bringing your visions to life, whether through brand videos, TV commercials, short ﬁlms, social media videos, music videos or corporate presentations. Consumers spend nearly six hours per day watching video and we’re ready to help you captivate this audience. LNP Media Group’s video team can shoot on location or in our state-of-the-art video studio in the heart of downtown Lancaster. LNP Media Group is a full-service media company with the resources to place and market your video. Let our video marketing team tell your company’s distinct story.
PRINTING & MAILING SERVICES
Susquehanna Printing is LNP Media Group’s state-of-the-art printing and mailing fulfillment center. Our Goss Universal 70 press is a double-around press equipped to run in a variety of configurations to print broadsheet, tab, and book formats with exceptional flexibility, efficiency and quality, at output rates that exceed the rates achieved by our competitors. Susquehanna Printing also offers advanced capabilities in digital printing, finishing, mail data processing, mail list procurement, and postal optimization.
case study: video marketing
Landis at Home
Landis at Home wanted to capture the essence of what they do and why they do it, which goes beyond physical care and includes kindness and companionship. LNP Media Group provided Landis at Home with vision, storyboarding, art direction, on-site shooting, lighting, sound, and professional editing. The video created by LNP Media Group is a heartfelt testimony to the powerful impact of compassionate, in-home care.