In 12 months, LNP Media Group has dramatically increased site traffic and leads for Argires Marotti

Results for 12 months

187%

Increase in overall site traffic

152%

in website form submissions

277%

in website phone calls

Meet Argires Marotti

Argires Marotti is a Lancaster PA private neurology and neurosurgery practice that specializes in the treatment of brain disorders, pain relief (spine, neck and back), memory loss, and management of chronic pain. The practice’s overarching goal is improved function and quality of life for all patients.

The Goals

Argires Marotti has significant competition in the Lancaster area from other neurology/neurosurgery practices. In November 2020, Argires Marotti chose LNP Media Group as their marketing agency to create a multi-channel marketing strategy to drive more leads to their business. This strategy encompassed paid search, targeted display, social media, and print.

— Digital Marketing Strategies —

Paid search & display 

Skilled keyword research resulted in Argires Marotti’s ads being presented to people who were actively searching for or interested in neurological services.

Results for 12 months

5.3 million

Paid search & display campaign views

2,334

Phone calls

44

Contact form submissions

Social media

Beautifully designed and precisely targeted Facebook/Instagram campaigns generated an 855% increase in social media traffic to Argires Marotti’s site. User interests for targeting included migraines, headaches, back pain and spinal cord injury.

Results for 12 months

144,324

Impressions

19,445

Clicks to website (leads)

LancasterOnline.com

LancasterOnline.com is the #1 news website in Lancaster County, publishing trusted news content that is read by a regional audience of over 1 million users per month.

Results for 12 months

1,196,666

Impressions

1,133

Clicks to website (leads)

.09%

Click-through-rate (CTR)

This campaign’s CTR was just above the national average of 0.08% (Source: Marketron)

— Print Marketing —

LNP, Lancaster County’s daily newspaper, has an audience of 123,000 affluent, mature adults. The print strategy for Argires Marotti focused on building brand recognition and trust through association with highly relevant news content.

Reader’s Choice

An annual ballot in which community members cast over 80,000 votes each year for their favorite businesses, which are published in Readers’ Choice magazine. Argires Marotti is a regular winner and uses the Readers’ Choice logo in their advertising.

On the Screen

This weekly TV and streaming guide is a favorite feature of older readers.

High School Football

Ads in this seasonal special tab showcase Argires Marotti’s support for the community.

Balance

A quarterly glossy lifestyle magazine. Long-form articles for Argires Marotti provided useful tips for dealing with common neurological issues, as well as profiles of the practice’s doctors.

Puzzle Book

A twice-yearly booklet distributed to local doctor’s offices, reaching a targeted non-subscriber audience.

Progress

An annual publication about innovation in the local business community. Argires Marotti’s ads showcased their advances in neurological solutions.

— Business Impact —

For this comprehensive digital and print marketing strategy, LNP Media Group provided a dedicated support person who worked collaboratively with Argires Marotti in the planning, design, and execution of each component. LNP Media Group reported on results each month for full transparency into return on investment and the improvement in key performance indicators (KPIs). Overall result? Helping Argies Marotti connect with people who need their services! Contact us online or give us a call at 717-291-8611 to learn more about how we can help your company connect with new customers too.

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