TRY NEW STRATEGIES TO REACH THIS LUCRATIVE AUDIENCE.
Lancaster County offers brides a wide range of on-trend wedding options. From customized engagement rings to reality-TV worthy cakes, engaged couples can get overwhelmed with choices. So how can your business stand out from the crowd?
1. I DO Bridal Magazine
I DO is produced in Lancaster County and highlights Lancaster County weddings and resources. It offers the kind of information that is especially appealing to brides under the age of 35. I DO is the bridal staple that offers local resources for venues, dresses, photographers, caterers and more. I DO offers distributes 4,000 copies throughout Lancaster County twice a year.
2. Direct Response Email
Today’s emails offer you highly targeted audiences. Using our direct response email program, LNP Media Group can help you develop highly visual emails with offers built right in. We can also send emails to super targeted bridal lists in your market area, to help you get an exceptional return on investment.
3. Social Media Advertising
No one loves social media more than Millennials. LNP Media Group can help you reach area brides thr
ough Facebook advertising, YouTube ads and Instagram promotions. Contact a rep today to find out how affordable and effective social media advertising can be.
4. Pay Per Click Advertising
Every time a bride looks for a new resources she is most likely to start on a search engine. And 75% of people online are unlikely to move past the first page of a search engine. Make sure your business is positioned to come up first for local searches.
5. La Voz
Don’t forget the Hispanic bride. Reach her friends and family in La Voz, Lancaster County’s only Spanish-language newspaper. One in 10 Lancaster County residents are of Hispanic descent, and this vibrant community invests in family celebrations like weddings.