Reach the right audience with the power of video
YouTube advertising combines the impact of video with the targeting and measurement capabilities of digital advertising. Businesses can reach potential customers while they are watching the content that interests them, helping build awareness, strengthen brand recognition and encourage action.
LNP Media Group manages your YouTube advertising campaign from strategy and audience development through implementation, optimization and reporting.
Already have a video? We can put it to work. Need one? Our professional video production team can help you create engaging video content designed to bring your brand to life. ← and then interlink to our video marketing page
What is YouTube advertising?
YouTube advertising allows businesses to promote video content to targeted audiences across YouTube. Depending on the campaign strategy and creative, ads can reach viewers before or during videos and across other YouTube experiences on computers, smartphones, tablets and connected TV screens.
Unlike traditional television advertising, YouTube provides digital targeting capabilities that can help businesses focus their advertising on audiences most relevant to their goals.
What are the benefits of YouTube advertising?
Target the right audience
YouTube campaigns offer a range of targeting options that can help businesses reach audiences based on factors such as geography, demographics, interests, purchase intent and online behavior.
Build brand awareness
Video combines sight, sound and motion to create a memorable way to introduce your business, reinforce your brand and keep your products or services top-of-mind.
Tell your story
Show rather than simply tell. Video can demonstrate a product, explain a service, highlight your expertise or give potential customers a better sense of the people and personality behind your business.
Reach viewers across devices
YouTube advertising can reach audiences as they watch across smartphones, computers, tablets and TV screens, allowing your message to follow today’s viewing habits.
YouTube Targeting Options
One of YouTube advertising’s biggest advantages is the ability to build campaigns around the audience you want to reach. The targeting options used will depend on your campaign goals, available audience and campaign type.
Audience targeting
Demographics
Reach audiences based on characteristics such as age, gender, parental status and household income. Additional demographic segments may also be available, such as homeowners, college students or new parents.
Interests and purchase intent
Reach people based on their interests, habits or recent purchase intent using Google’s available affinity and in-market audience segments.
Custom audiences
Custom segments can help identify relevant audiences using signals such as search terms, websites and apps related to your ideal customer. This provides additional flexibility when a standard Google audience doesn’t closely match the audience your business needs to reach.
Previous engagement
When eligible and appropriate for the campaign, businesses may also be able to reconnect with audiences who have previously interacted with their website, app, YouTube videos or YouTube channel.
Campaign and content targeting
Geography
Focus your campaign on the locations most relevant to your business, from broader geographic markets to cities and targeted areas.
Devices
Campaigns can be adjusted based on the devices viewers use, including computers, smartphones, tablets and TV screens.
Placements
For eligible campaign types, ads can be targeted toward particular YouTube channels or videos that are relevant to your audience and marketing goals.
Topics
Topic targeting can place your advertising alongside YouTube content related to selected subjects or categories.
Keywords
Keyword targeting can help align video advertising with YouTube content related to relevant words or phrases.
Your LNP Media Group digital expert will determine the combination of targeting methods that makes the most sense for your goals rather than applying every available targeting option to every campaign.
Important Considerations
Your campaign goal
YouTube can support different marketing objectives, from building brand awareness and consideration to generating website traffic and conversions. Your goal helps determine the appropriate campaign strategy, targeting and measurement.
Your video creative
Successful video advertising starts with strong creative. Your message should communicate your brand quickly and give viewers a reason to keep watching. If you don’t already have video assets, LNP Media Group’s professional video team can help plan and produce content for your campaign.
Targeting strategy
More targeting isn’t always better. An audience that is too narrow can limit the campaign’s ability to reach enough potential customers. Our digital team will balance audience relevance with the reach needed to effectively deliver your message.
Reporting and optimization
LNP Media Group monitors campaign performance and provides detailed reporting to help you understand how your advertising is performing. Depending on the campaign and ad format, reporting may include impressions, video views, view rate, video completion, clicks and click-through rate.
Why LNP Media Group?
LNP Media Group has the expertise and experience to take your website’s visibility to the next level. Our Google Certified team is committed to working with your business to provide hands-on attention every step of the way. When you partner with us, you’re ensured a transparent experience from a trustworthy company—if you succeed, so do we.
We’re a comprehensive marketing agency with strong local ties and an established presence. We help businesses of any size grow with our wide array of digital, video, and print marketing services. We offer a broad array of digital marketing services that can help you precision target exactly the right audience, from paid search marketing (PPC or pay-per-click) to email marketing and social media.
RESULTS MATTER
You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.
