Get Immediate Traffic with Paid Search Advertising
Paid search advertising, also called pay-per-click or PPC, is the fastest and most effective way to drive qualified traffic to your website.
Paid search is well suited for many different markets and industries from online stores selling unique products to dentists attracting new patients. It’s perfect for driving sales and generating phone calls. And, it’s all trackable so you know exactly what you’re getting for your money.
How Does Paid Search Work?
Your text ads show at the top of search results pages to people actively searching for the products/services you provide. Besides being front-and-center while your audience is in a moment of need, a main benefit of paid search is that you only pay when users click on your ads; impressions are free.
Additionally, everything is measurable so you can see how many impressions (views), clicks (traffic), and leads/sales your ads generated.
Our team of Google Certified experts is here to help increase your website traffic and take your digital marketing to the next level while getting the biggest bang for your marketing buck. Let’s chat about what paid search can do for your business.
Why Choose Paid Search Over Other Digital Marketing?
If you want an instant boost in relevant traffic and potential customers, paid search is second to none. It’s the fastest method to get targeted visitors; paid search ads help you gain prominent visibility at the right moment. Also consider that:
- 86% of all American consumers regularly search online for local businesses.
- The top 3 ad positions on the search results pages earn more than 40% of clicks.
- PPC traffic earns approximately 50% more lead/sales than organic web traffic.
Even if your business is listed naturally on the first page of Google search results for a few search phrases, the statistics say your target audience may never scroll down far enough to find you. (If you don’t have a strong organic presence, check out our SEO services.)
Combining paid search with your other marketing efforts can lead to increased results across the board. Having strong visibility in all the media channels that your customers frequent improves overall results.
Ask us which advertising methods would be most effective for your business.
- American consumers regularly search online for local businesses 86% 86%
Retargeting Ads as Part of Your Paid Search campaign
Retargeting ads can be essential to helping get the most out of paid search, thus increasing your ROI. Users who visit your website through a paid search ad can be tracked and shown your ads after they leave your site. This will continue to put your brand in front of the consumer and increase the chance that they will return to your site, thus increasing the overall effectiveness of your campaign.
Why Choose LNP Media Group?
We have the credentials, the skills, and the experience to get you real results. LNP Media Groups’s digital team is is Google certified and we are an official Google Partner. This means that our team has taken extensive training and passed a certification exam to achieve this distinction. It also means that we’re an established Google Ads company that has been acknowledged for our experience and our sustained, loyal clientele as well as our commitment to excellence. This partnership affords us constant communication with Google for support, assistance, and in-beta features.
We believe in complete transparency and continued effort. Some agencies will set up a campaign and let it run while being vague about data and costs. We prefer to work with you as an ongoing partner, striving for continual improvement while providing you with full transparency. There are no hidden fees or strings attached to our paid search services because if you succeed, we succeed.
Our digital team
At LNP Media Group, we’re commitment to outstanding service. We will strategize and execute a goal-oriented paid search campaign and keep you involved and updated, showing you real results and ROI. Our team will create effective, visually compelling ads and use conversion-driven messaging to optimize your campaign for the best possible performance.
You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.
Frequently Asked Questions
Why should I do paid search (PPC)?
PPC is the fastest way to get results. It can take a long time to improve your site’s organic search rankings, but paid search is like turning on a faucet – the traffic, and potentially the leads, will start flowing immediately.
Does paid search really get results?
Yes, PPC ads have an average click through rate of 2-3%, which is nearly 100x that of regular digital display ads. The reason is that paid search ads are shown to an active audience—people actively searching for those solutions in that moment—whereas display ads are shown to audiences that are doing other tasks and need to be interrupted in order to draw their click.