— Digital Marketing Strategies —

GOOGLE CUSTOM INTENT AUDIENCE (CIA) 

This campaign uses targeting that combines user demographics/interests with their behavior; you can target people who have visited your competitor’s websites, and who have searched certain keywords.  

LNP Media Group used to raise awareness of Furdunkin’s tibial plateau leveling osteotomy surgeries since Furdunkin’s pricing starts at $3,500 for these procedures and thus can be significantly more affordable than other providers, giving great value to pet owners. This campaign reached a wide radius of a 3-hour drive time because people will research and drive for this kind of surgery and savings.

GOOGLE PAID SEARCH (PPC)

This campaign’s targeting included keyword search terms, geography, and demographics.  

LNP Media Group used PPC to earn leads for regular veterinarian/wellness services, urgent care, and surgeries, and created a specific ad group targeted towards affordability.  

+27

average online form completions/month

The net result? An average of 243 phone calls and 27 online form completions per month!

LNP Media Group provided a dedicated support person who worked collaboratively with Furdunkin in the planning, design, and execution of each component. LNP Media Group reported on results each month for full transparency into return on investment and the improvement in key performance indicators (KPIs).