It’s not something your 15-year old nephew can do for your business anymore – fruitful and efficient social media is real marketing used by real marketing professionals. Did you know that more people are on Facebook than Google? About 1.5 billion! Our Lancaster, PA based team uses the latest in advertising advances and targeting options when reaching your potential customers on social media channels – we know exactly where they are, and we will reach them.
Social media marketing doesn’t end with Facebook. Instagram and Twitter have more users than Google too! If your business doesn’t have a presence on social media, or it’s not a high priority when it comes to marketing your business – you may want to reconsider.
- Facebook influences 52% of consumers’ online and offline purchases. And this percentage continues to rise.
- There are more than 50 million small businesses using Facebook to connect and engage with their customers.
- Instagram has 200,000 advertisers (that’s way more than Twitter).
- 22% of the worlds’ population uses Facebook (North America is the #1 user!).
- 51% of Instagram users access the app daily.
- 80% of time spent on social media happens on mobile devices.
Your customers are using social media. We can reach them. Our local experience, talent, and insider info will get your business in front of your exact audience by creating a strategy and helping you:
- Target precise audiences using demographics, interests, hobbies, behaviors, locations, etc.
- Develop and execute an ad campaign to keep your message consistent and to collaborate with your pages’ content. We will creatively engage your potential customers based on your goals and send them to your page, website, a customized landing page – or anywhere you want! Ask them to sign up to receive your email newsletters, enter a contest, take a quiz/poll, or engage with your website in a variety of other ways.
- Reach your audience in different ways. We’ll take your existing email database of customers and use their profile data to create a "lookalike" audience. This method will allow you to reach them, or an audience just like them, on social media.
- Consistently improve your ROI using proven ad optimization techniques and A/B testing.
- Understand your audience and pinpoint what’s working for you. You will receive full and detailed reports at the end of each campaign to quickly measure its success by reviewing metrics such as click-through rate, cost per click, impressions, leads, and more.
The digital experts on our team have solid, long-term experience in all things marketing – not just what’s hot and trendy. We feel it’s important to do our research, practice frequency and tell a good story using traditional marketing techniques and new, cutting edge strategies.