LancasterOnline
LancasterOnline is the #1 news site in Lancaster County1 with over 1 million users each month, over 11,500 of whom are paid subscribers. Putting your brand’s digital ads on LancasterOnline associates your business with a trusted digital new source, and helps you reach relevant prospects. Your ad on LancasterOnline.com comes with free ad design!
LancasterOnline Paid Subscribers (and growing!)
1Source: Mark Smith Associates market research.
Collaborative Content
Collaborative content seamlessly integrates brand promotion with an engaging and informative article written by our team about a topic that relates to your brand. Your business will be positioned as a trusted expert on the topic, thus generating goodwill and consumer interest. Collaborative content is a multi-channel campaign that includes:
- Personalized article prominently featured on LancasterOnline for one 24 hour period
- Digital ads that link to your website
- Quarter page ad in the printed LNP newspaper
- Full report that includes pageviews, impressions, clicks, and more.
Business Directory Package
People use Google and other search engines to find everything, and if your business doesn’t appear on the first page of search results you are losing potential customers. One way to help elevate your position in search results pages is to have trusted inbound links to your website from a large, trusted website like LancasterOnline. Our Business Directory Package provides a trusted inbound link to your site and, in addition, you get the following features on your enhanced business listing: business description, prominent placement on LancasterOnline’s business directory page, business hours of operation, list of payments your business accepts, social media links, and options to add awards, events, images, Youtube video player, and testimonials.
Reveal Ads
Reveal ads on LancasterOnline allow you to achieve the most impressions for the lowest cost. These are the largest ad units available with a high-impact position at the top of the page, above the navigation. Reveal ads can be displayed on just the home page, or run of site. Impression counts are excellent and click-through rates are the highest of any position. Reveal ads are ideal for sales and special events.
More Visibility with our Homepage Takeover
Looking for more ad space? Our Homepage Takeover allows your business to reserve all ad space of LancasterOnline’s homepage. This includes a reveal ad, all leaderboards, and all medium rectangles, maximizing the impact of your display advertising.
Sponsorships
Want an exclusive online presence for your business? With a sponsorship, you become the sole brand on a LancasterOnline page, event, or contest. Being a sponsor associates your brand with content that your ideal customers care about, thus enhancing your brand’s image and relevance.
E-Newsletter Sponsorship Opportunities
LancasterOnline‘s e-newsletter sponsorship ads target an interest-specific audience. Available e-newsletter topics include: breaking news, business, sports, food, entertainment, and many more. Sponsorships reach varies depending on which e-newsletter is sponsored. Contact us for more information on the e-newsletter audience that best aligns with your brand.
Engage your Audience with Interactive Quizzes
Online quizzes are a fun, interactive way to engage potential customers. Our digital specialists will work with you to create a unique quiz that relates to your brand. The quiz will be displayed on LancasterOnline’s home page for up to three days, and can be shared on social media.
Sweepstakes and Contests
Sweepstakes are great for brand exposure, generating leads, and providing a high return on investment. Have something in mind? Our team can make it happen, whether it be a photo or video entry contest, a traditional giveaway, or a survey.
LancasterOnline App
Want to market your business to a younger audience? Through our LancasterOnline mobile app, we offer standard ad sizes as well as full screen options. Reach an audience of 13,000 over monthly users with a majority opening the app multiple times each day, creating strong, frequent ad impact.
Monthly Users
La Voz Lancaster
La Voz Lancaster is LancasterOnline’s all-digital, bilingual section for Hispanic life and culture in Lancaster County, covering both local and national news. We offer standard digital advertising and collaborative content, plus e-newsletter advertising via La Voz Lancaster’s En Breve e-newsletter. La Voz has a highly engaged audience, and is a dedicated channel to Lancaster County’s Hispanic population.
Results Matter
You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.
