Learn how LNP Media Group delivers website traffic and qualified job applicants!

With LNP Media Group as their marketing agency, Landis Communities achieved their goals to increase website traffic and leads, and fill open job positions.


Increase in overall site traffic over 12 months


New hires in November 2021 alone

Meet Landis Communities

Landis Communities is a premier aging adult service organization in Lancaster County, offering continuing care retirement communities, home and community-based services, and quality living services. With a wide array of services and programs, Landis Communities has an ongoing need for both successful marketing strategies and targeted recruitment initiatives.

The Goals

Landis Communities chose LNP Media Group to help accomplish two goals: hire new workers during the national staffing shortage through the implementation of a Facebook advertising campaign, and raise awareness of Landis Communities and their affiliates through the use of on-going branding campaigns.

“LNP Media Group has been a very important ally to Landis Communities for years. They are pleasant, timely, and very easy to work with. They always keep us up-to-date on special advertising offerings, and also regularly offer suggestions on how we can pivot our marketing campaigns to result in the best ROI. Through analytics and conversations with team members, it’s evident that the Facebook recruitment campaign run by LNP is one of the main ways individuals find out about our open positions, and a visible increase is seen in website analytics when a print ad is placed in one of the newspapers.

We are extremely grateful for LNP Media Group and for their continued work and effort on all of our campaigns. They have been a valuable part of our growth and success.”

– Lauren Machowski, Communications & Marketing Manager, Landis Communities

— Digital Marketing Strategies —


For the recruitment display campaign, LNP Media Group developed a 4-tier targeting strategy:

  • Geography – 25-mile radius of Landis Communities’ main facility, located at Landis Homes Retirement Community.
  • Interests – Healthcare and job seeking
  • Demographics – Age, education and income.
  • Current job title – RNs, LPNs, CNAs.

The results were impressive; people who saw these ads were 24 times more likely to visit Landis Communities’ careers site than an unexposed audience. Campaign KPIs were:

Results for 12 months




Clicks to Website (Leads)


Click-Through-Rate (CTR)


Engagements (1.97%)


Visits (0.21%)

This campaign’s CTR was 32% higher than national average of 0.08% for display. (Source: Marketron)


For recruitment, the fences for this campaign were launched in locations throughout the county where a density of healthcare employees were located as well as vocational schools with nursing and/or nursing assistant programs. Grocery stores and high schools were also fenced to reach people interested in starting a healthcare career or to fill open dining positions. Campaign KPIs were:

Results for 12 months




    Clicks to Website (Leads)


    Click-Through-Rate (CTR)

    This campaign’s CTR was an outstanding 62% higher than national average of 0.13% for geo-fencing campaigns (source: Marketron).

    Social Media

    Landis Communities has seen massive success using Facebook and Instagram to promote job openings for healthcare and non-healthcare positions. LNP Media Group used precision targeting to find people with interests in job fairs, part-time work, full-time work, shift work, job searching, and other job-related interests. Additionally, the custom design of each ad featured real photos of Landis Communities’ employees. Campaign KPIs were:

    Results for 12 months




      Clicks to Website (Leads)


      Click-Through-Rate (CTR)

      This campaign’s CTR was phenomenal at 660% higher than national average of 0.47% for Facebook recruitment campaigns (source: Wordstream).

      — Print Marketing —

      LNP is Lancaster County’s daily newspaper with an audience of 123,000 affluent, mature adults. The print campaign for Landis Communities was positioned to attract new customers and touched on all aspects of the business: premier residential communities, a restaurant open to the public, and at-home care.

      On The Screen

      This weekly guide to TV and streaming content is a reader favorite and has a long shelf life.


      Ads in in this quarterly glossy lifestyle magazine promoted Landis Communities’ premier elder housing, such as Steeple View Lofts for high-end downtown living.

      Community Special Sections

      Ads in Senior Living, Nurses Week, Readers’ Choice, and Progress associated Landis Communities’ brand with trusted local news content.

      Lititz Record & Ephrata Review

      These weekly community newspapers have Healthy Living sections which allowed Landis Communities’ brand to be paired with relevant local healthcare content.

      — Video Marketing —

      To tell the story of the specific benefits of at-home care service, LNP Media Group scripted, shot, and edited a compelling video narrative for use on Landis Communities’ website. Video is highly engaging for potential new customers and has a positive impact on the website SEO.

      — Business Impact —

      Throughout this multi-channel set of campaigns LNP Media Group provided a dedicated support person who worked collaboratively with Landis Communities in the planning, design, and execution of each component. LNP Media Group reported on results each month for full transparency into return on investment and improvement in key performance indicators (KPIs).

      Contact us online or give us a call at 717-291-8611 to learn more about how we can help your company thrive too.

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