Building homes and building a business
Results for 12 months
80%
Increase in overall site traffic
93%
Increase in overall contact form submissions
28%
Increase in qualified phone leads
— Digital Marketing Strategies —
Search Engine Optimization (SEO)
The SEO strategy for Beattie Development encompassed three areas: back-end technical SEO, on-page content creation, and off-page link-building. The successful results of this SEO effort are clear:
- Consistently listed high on the first page of results for relevant searches
- Consistently in Google map pack at the top of the page for relevant searches
Results for 12 months
122%
Increase in organic
site traffic
146%
Increase in organic contact
form submissions
Paid Search (PPC)
The paid search strategy for Beattie Development involved detailed keyword research to target the most cost-efficient search terms used by people searching for home building and remodeling services. The paid search campaign drove instant leads for Beattie Development:
Results for 12 months
396
PPC call leads
166
Contact form submissions
562
Total qualified leads generated
Display
To generate leads for kitchen and bathroom remodeling, precision targeting incorporated the following attributes:
- Zip codes in Beattie Development’s service area
- Interests such as bed & bath, home appliances, home improvement, plumbing, homemaking & interior décor, kitchen & dining, individual sports, and golf
- Demographic overlays
- People who saw Beattie’s display ads were 9 times more likely to visit Beattie’s website than an unexposed audience. Creatives featured beautiful kitchen and bathroom spaces designed by Beattie and promoted the fact that Beattie Development is an award-winning remodeler.
Results for 12 months
2,409,388
Impressions
3,690
Clicks to website
0.15%
Click-through-rate (CTR)
This campaign’s CTR was 88% higher than the national average of 0.08% (Source: Marketron)
Geofencing
To gain leads for kitchen and bathroom remodeling, this campaign focused on reaching customers in specific locations. Geographic areas that were fenced included:
- Home showrooms
- Specific neighborhoods
Creatives featured beautiful kitchen and bathroom spaces designed by Beattie and promoted the fact that Beattie is an award-winning remodeler.
Results for 12 months
1,204,073
Impressions
2,532
Clicks to website
0.21%
Click-through-rate (CTR)
This campaign’s CTR was 62% above the national average of 0.13% for geo-targeting (Source: Marketron)
Social Media
The primary goal of Beattie’s Facebook/Instagram campaigns was to promote kitchen, bath, and outdoor remodeling to consumers who value quality craftsmanship. Getting these ads in front of the right people involved precise targeting, beautiful imagery and ad copy that conveyed Beattie Development’s professionalism.
Results for 12 months
3,850,000
Targeted impressions delivered
93,852
Clicks to website
2.44%
Click-through-rate (CTR)
This campaign’s CTR was 171% higher than the national average of 0.9% for Facebook campaigns (Source: Wordstream).
Email Marketing
LNP Media Group designed three beautiful emails that were sent to highly-targeted licensed lists. Targeting included geography, demographics, and interest in remodeling. Messaging focused on quality craftsmanship and the convenience of one-stop-shopping for remodeling + service.
Results for 12 months
12,013
Emails opened
2,060
Clicks to website
2.75%
Click-through-rate (CTR)
This campaign’s CTR was 175% above the national average of 1.0% for licensed lists (Source: Data-Dynamix).
Email Retargeting
Retargeting the engaged email audience for display ads resulted in further campaign lift:
113,902
Impressions
113
Clicks to website
0.10%
Click-through-rate (CTR)
This campaign’s CTR was 25% above the national average of 0.08% (Source: Marketron).
— Business Impact —
