Building homes and building a business

Results for 12 months

80%

Increase in overall site traffic 

93%

Increase in overall contact form submissions

28%

Increase in qualified phone leads

Meet Beattie Development

Beattie Development is an award-winning custom home builder and remodeler in southwestern Florida.

The Goals

Beattie Development hired LNP Media Group as their digital marketing agency to replace another agency that was not getting good results. The all-digital strategy focused on generating more leads for new home builds and existing home renovations through a robust combination of SEO, digital display, geo-fencing, social media, and email marketing.

— Digital Marketing Strategies —

Search Engine Optimization (SEO)

The SEO strategy for Beattie Development encompassed three areas: back-end technical SEO, on-page content creation, and off-page link-building. The successful results of this SEO effort are clear:

 

  • – Consistently listed high on the first page of results for relevant searches
  • – Consistently in Google map pack at the top of the page for relevant searches

Results for 12 months

122%

Increase in organic
site traffic

146%

Increase in organic contact
form submissions

Paid Search (PPC)

The paid search strategy for Beattie Development involved detailed keyword research to target the most cost-efficient search terms used by people searching for home building and remodeling services. The paid search campaign drove instant leads for Beattie Development:

Results for 12 months

396

PPC call leads

166

Contact form submissions

562

Total qualified leads generated

Display

To generate leads for kitchen and bathroom remodeling precision targeting incorporated the following attributes:

  • – Zip codes in Beattie Development’s service area
  • – Interests such as bed & bath, home appliances, home improvement, plumbing, homemaking & interior décor, kitchen & dining, individual sports, and golf
  • – Demographic overlays

 

  • People who saw Beattie’s display ads were 9 times more likely to visit Beattie’s website than an unexposed audience. Creatives featured beautiful kitchen and bathroom spaces designed by Beattie and promoted the fact that Beattie Development is an award-winning remodeler.

Results for 12 months

2,409,388

Impressions

3,690

Clicks to website

0.15%

Click-through-rate (CTR)

This campaign’s CTR was 88% higher than the national average of 0.08% (Source: Marketron)

Geofence

To gain leads for kitchen and bathroom remodeling, this campaign focused on reaching customers in specific locations. Geographic areas that were fenced included:

  • – Competitors’ showrooms
  • – Older neighborhoods where homeowners might want to remodel
  • – Country clubs and golf courses

Creatives featured beautiful kitchen and bathroom spaces designed by Beattie and promoted the fact that Beattie is an award-winning remodeler.

Results for 12 months

1,204,073

Impressions

2,532

Clicks to website

0.21%

Click-through-rate (CTR)

This campaign’s CTR was 62% above the national average of 0.13% for geo-targeting (Source: Marketron)

Social Media

The primary goal of Beattie’s Facebook/Instagram campaigns was to promote kitchen, bath, and outdoor remodeling to consumers who value quality craftsmanship. Getting these ads in front of the right people involved precise targeting, beautiful imagery and ad copy that conveyed Beattie Development’s professionalism.

    Results for 12 months

    3,850,000

    Targeted impressions delivered

    93,852

    Clicks to website

    2.44%

    Click-through-rate (CTR)

    This campaign’s CTR was 171% higher than the national average of 0.9% for Facebook campaigns (Source: Wordstream).

    Email Marketing

    LNP Media Group designed three beautiful emails that were sent to highly-targeted licensed lists. Targeting included geography, demographics, and interest in remodeling. Messaging focused on quality craftsmanship and the convenience of one-stop-shopping for remodeling + service.

      Results for 12 months

      12,013

      Emails opened

      2,060

      Clicks to website

      2.75%

      Click-through-rate (CTR)

      This campaign’s CTR was 175% above the national average of 1.0% for licensed lists (Source: Data-Dynamix).

      Email Retargeting

      Retargeting the engaged email audience for display ads resulted in further campaign lift:

      113,902

      Impressions

      113

      Clicks to website

      0.10%

      Click-through-rate (CTR)

      This campaign’s CTR was 25% above the national average of 0.08% (Source: Marketron).

      — Business Impact —

      For this highly successful multi-channel marketing strategy, LNP Media Group provided a dedicated support person who worked collaboratively with Beattie Development in the planning, design, and execution of each component. Overall result? Building Beattie Homes business! Contact us online or give us a call at 717-291-8611 to learn more about how we can build your company’s business too.

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