SEO (Search Engine Optimization)

Increase your organic rankings

Search Engine Optimization (SEO) is the practice of improving a website and its online visibility in order to organically increase the quantity and quality of its traffic. Our SEO services will help your website appear prominently in search results, driving more traffic to your website and generating new leads.

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Why SEO is Critical?

Any business looking to find success online should know that search engine optimization is absolutely critical. If people can’t find your website, then what good is it?

Over 8.5 billion searches are made every day online. Consumers actively seek information, products, and services. Will your website appear prominently in search results? If you’re not at the top of the first page of search results, it’s very likely you aren’t being found. How steep is the competition?

Over 7.5 million blog posts are published on the Internet every day¹
As of 2023, there were approximately 1.13 billion websites in the world¹
Over 30 billion pages make up these sites¹

If you aren’t competing for these first-page spots, you’re already missing out on the majority of web traffic.

Internet searches are made each day

¹Source: Google

Customized SEO Strategies & Effective Solutions

Every website has specific needs, which is why our team develops a unique plan of action to improve results based on these factors. No two starting points are the same, and every business has unique considerations when it comes to search engine optimization. At LNP Media Group, we don’t use automated solutions. Our team will work with you to develop an SEO strategy that fits the needs of your website and business. We combine on-page optimization with off-site tactics to get you ranked while following best practices and staying on the cutting edge of search algorithm adjustments. Just like Google, we believe that good SEO should benefit the user, not attempt to trick search engines.

We Provide Value

Our SEO services will help your website maintain stability as search engine algorithms change and will position your business for long term-growth. Over time, this will increase your leads and sales while growing your pool of potential customers.

Our SEO services include:

Interlinking and Inbound Links

Through effective onsite and off-domain link building and optimization, the site will see improved authority and visibility over time.

Website Optimization

Improve meta-tags and expand content throughout the website to increase keyword visibility and speak directly to your potential customers, answering their questions and proving your site’s authority. This includes keyword research to determine the best terms and new website content crafted around those terms and topics.

Technical Optimization

Confirm indexing files, such as the XML sitemap, are in place and up to date. We make sure the website’s structure follows best practices to ensure search engines can properly “see” the website. Mobile-friendliness is a critical factor as well.

Local Optimization

Work to improve information consistency and comprehension for the business both within the site’s code but also with primary local citations such as Google My Business.

Transparency and Trust

We don’t want to keep you in the dark. You’ll be involved in the SEO process every step of the way and as hands on or off as you wish to be. Either way you’ll know what we’re doing, when, and why. This includes monthly reporting and ongoing communication.

Our SEO Tactics

• Indexability Files

• Technical Optimization

• Website Structure

• Mobile Friendliness

• Local Optimization

• Structured Data

• Meta Tag & Content Optimization

• Link Building

Why use LNP Media Group for SEO?

LNP Media Group has the expertise and experience to take your website’s visibility to the next level. Our Google Certified SEO team is committed to working with your business to provide hands-on attention every step of the way. When you partner with us, you’re ensured a transparent experience from a trustworthy company—if you succeed, so do we.

We are a comprehensive marketing agency with strong local ties and an established presence. We help businesses of any size grow with our wide array of digital and print marketing services. Our digital marketing services can help you connect with a precision-targeted audience, through channels such as paid search marketing (PPC or pay-per-click), email marketing, social media marketing, geo-targeted mobile advertising, targeted display, and many more options.

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.

Frequently Asked SEO Questions

What are “keywords”?

Keywords are words and phrases people are using in search engines. Keyword research determines which specific keywords we’ll use to optimize your website. Keywords are unique to each industry and locale, based on what each business is trying to achieve. We research the right keywords based on which queries your audience is typing into search engines. Having the right keywords on your site helps improve your ranking on search results pages. This is a constantly changing process—keeping your keywords refreshed requires constantly updated knowledge and experience.

Can I do SEO myself?

Yes, but likely you’ll soon realize that it’s best left to professionals. Search engine optimization takes expertise to know what to do and how to do it. SEO professionals can ensure that all practices on-site and off-site are 100% white hat and follow Google’s Webmaster Guidelines to avoid potential penalties. Additionally, SEO take a lot of time. Your time is best spent running your company; let SEO experts, like us, handle the SEO while you handle your customers. Without the proper experience and research, you could end up spinning your wheels and not getting the results you need.

Let our experts perform a free audit of your business’s website to get you started.

How long do I need to do SEO?

One of the most important things to understand about SEO is that it isn’t a “once and done” or “set it and forget it” strategy. It takes time and ongoing effort to do it right. Search patterns, search engine algorithms, and search results (rankings) are in constant flux. SEO is best described as a marathon, not a 5k, because it takes time to see results and it takes continued effort to keep those results. It’s best to think about your SEO efforts as a permanent fixture of your business, just like human resources, accounting, or research and development. The good news is, the more you put into SEO, the more you’ll get out of it. The results can be exponential!

How will you keep me updated on my SEO campaign?

We provide monthly reporting that clearly displays performance and identifies what work we performed and the next steps to your campaign. There’s also back and forth communication on specifics throughout the month.