Learn how LNP Media Group helped Hall’s Septic grow like wild!

Results for 12 months


Increase in organic site traffic 


Increase in
organic leads


Qualified leads generated

Meet Hall’s Septic Service

Hall’s Septic is a family-owned septic service in Maryland, serving residential and commercial customers. Hall’s services include septic tank cleaning, portable toilet rentals, grease trap cleaning, and more.

The Goals

Hall’s Septic hired LNP Media Group as their digital marketing agency to create an all-digital strategy focused on generating more leads. The strategy leveraged paid search for instant qualified leads, and search engine optimization (SEO) for long-term growth in organic leads.

— Digital Marketing Strategies —

Search Engine Optimization (SEO)

The SEO strategy for Hall’s Septic encompassed three areas: back-end technical SEO, on-page content creation, and off-page link-building. The successful results of this SEO effort are clear:

  • SERP ranking
    • – For highly relevant searches for Hall’s Septic’s core business, such as “septic services” and “septic pumping” Hall’s Septic is consistently in the first or second position on the first page of organic results.
    • – For searches for Hall’s Septic’s secondary services, such as “portable toilet rentals”, Hall’s Septic is consistently in the middle of the first page results.
  • Google map pack – Hall’s Septic is consistently in one of the three positions of the Google map pack at the top of the page.

Paid search (ppc)

The paid search strategy for Hall’s Septic involved detailed keyword research to target the most effective and cost-efficient search terms related to septic services, portable toilets, and grease pumping. The paid search campaign drove instant results:

Results for 12 months


Increase in overall leads


Click-through-rate (CTR) rate over time

— Business Impact —

Unlike other agencies, LNP Media Group does not outsource SEO work; we have a dedicated SEO technical strategist on our local team. Our team members are also paid search experts with Google Partner certifications. Being a Google Partner means we understand the ever-changing intricacies of Google Ads, and that means our clients get great results. Need great results for your business? Contact us online or give us a call at 717-291-8611 to learn more about how we can help your company grow like wild too!