Learn how LNP Media Group helped Hall’s Septic grow like wild!
Results for 12 months
411%
Increase in organic site traffic
367%
Increase in
organic leads
3,750
Qualified leads generated
— Digital Marketing Strategies —
Search Engine Optimization (SEO)
The SEO strategy for Hall’s Septic encompassed three areas: back-end technical SEO, on-page content creation, and off-page link-building. The successful results of this SEO effort are clear:
SERP ranking
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- For highly relevant searches for Hall’s Septic’s core business, such as “septic services” and “septic pumping” Hall’s Septic is consistently in the first or second position on the first page of organic results.
- For searches for Hall’s Septic’s secondary services, such as “portable toilet rentals”, Hall’s Septic is consistently in the middle of the first page results.
Google map pack
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- Hall’s Septic is consistently in one of the three positions of the Google map pack at the top of the page.
Paid search (ppc)
The paid search strategy for Hall’s Septic involved detailed keyword research to target the most effective and cost-efficient search terms related to septic services, portable toilets, and grease pumping. The paid search campaign drove instant results:
Results for 12 months
160%
Increase in overall leads
210%
Click-through-rate (CTR) rate over time
— Business Impact —
