Exceeding Fundraising Goals

Hospice & Community Care partnered with LNP Media Group to promote their annual plant sale fundraiser through a targeted social media ad campaign.

$82,000

Raised in 2023

$87,000

Raised in 2024

6%  

Yearly increase in sales

Meet Hospice & Community Care

Hospice & Community Care provides medical, emotional and spiritual support for individuals and families who are coping with a life-limiting illness. 

The Goals

Hospice & Community Care approached LNP Media Group in May 2023 for help with marketing their annual plant sale fundraising event. Their goals for this event were to increase attendance, plant sales and overall support for their cause.

— Digital Marketing Strategies —

Social Media

LNP Media Group proposed a month-long Facebook/Instagram campaign targeting gardening enthusiasts within a 25-mile radius of Lancaster County with four unique ads. This was the only marketing effort utilized, and it exceeded their goals by generating $82,000 in 2023. 

After seeing success in year one, Hospice & Community Care partnered with us again in 2024 to help promote their annual plant sale fundraising event. We analyzed data from the previous year to guide our decisions on ad images and copy. These optimizations lead to a $5,000 (6%) increase in sales and earned Hospice & Community Care $87,000 during their 2024 plant sale fundraising event.  Here are results from their 2024 social media ad campaign: 

2024 Facebook/Instagram Results 

Impressions: 204,961 

Reach: 71,393 

Clicks: 18,603 

CPC: $0.04 

CTR: 9.08% 

Shares: 341 

Comments: 59 

Reactions: 614 

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