Real Estate Marketing

Real Estate Marketing with LNP

Real estate marketing is complex and requires strategic initiatives across multiple channels for successful brand awareness. LNP’s weekly Real Estate section in the Sunday edition of LNP contains a variety of advertising options to fit every need and budget. By placing your real estate ads in LNP, you reach 200,0001 affluent, engaged readers in Lancaster County. All ads also appear on LancasterOnline, in a dedicated real estate section on the site.

LNP featured article

Make a splash for a new development, unique home, or vibrant community in this prominent article on the front page of the Real Estate section.

Hot Properties

Just below the fold, Hot Properties contains six ad positions that fill the bottom half of the Real Estate section front page.

LNP banner ads

On both the front page and the Open Houses page, these ads are located at the bottom of the page and span the entire width for high visibility.

Open Houses page

Make sure your open house gets plenty of traffic by listing in LNP’s dedicated Open Houses page. Open house listings can be submitted individually or in groups.

Featured Property

This ad space is the same size as the Hot Property ad, but runs on the inside of the Real Estate section.

Property of the Week

A large, prominent ad space that can include up to 3 photos with text space to advertise a single property.

Back Page ad

Place your ad next to LNP’s mortgage guide on the back page, a feature that draws significant reader interest.

Real Estate marketing with LancasterOnline:

LancasterOnline is the #1 news website in Lancaster County with over 1 million2 unique visitors per month. LancasterOnline features Berkshire Hathaway’s Homesale Realty search engine on the Homes page, and has many digital display, sponsorship, and sliding billboard options. Plus, all content from LNP is also featured on LancasterOnline. By advertising on LancasterOnline, you’ll reach a highly engaged and affluent local audience.

Unique visitors per month!

Real Estate Marketing through Digital Channels:

Content marketing

Best practices in real estate marketing include using content marketing to draw visitors to your real estate website. LNP Media Group’s team of professional writers craft compelling articles and blog posts to improve your website’s visibility on search engine results pages.

1Source: Mark Smith Associates. 2Source: Google

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