If you’re a small business owner, giving your holiday advertising a boost is one of the best ways to draw in new customers and increase profits this year and for years to come. Your business’s advertising budget may not be that of the big-brands, but there are still plenty of budget-friendly ways to promote your store’s holiday gifts and create brand awareness with those who prefer to shop local. Fortunately, LNP understands that money can be tight for small business owners during the holidays, which is why we designed a series of holiday sections specifically with small business needs in mind.
LNP’s offers three holiday sections that are designed to give small business owners ad frequency at a low cost; Guide to Entertaining, Guide to the Perfect Gift and Letters to Santa. Here’s a look at each section with some tips on how any type of business can get the most bang for their buck.
GUIDE TO ENTERTAINING
LNP’s Guide to Entertaining is an informational piece that covers a range of topics related to attending and hosting events. This section provides advice and answers to common questions related to holiday meal planning, gift etiquette, traveling and DIY projects. If you have an ad in this guide, think about promoting an item that holiday entertainers and travelers would find helpful. If you sell apparel, you could promote touch-screen gloves or innovative ear-muffs. If you’re a restaurant owner, advertise your holiday catering options. And, if you’re in the service industry, remember that consumers still need your services whether it’s the holiday season or not. Tell readers why your company is easier to work with than your competitors, perhaps you have an iPhone app or appointment reminder system that makes life easier for your customers.
GUIDE TO THE PERFECT GIFT
Holiday shoppers are always on the lookout for unique gifts that their friends and family will love. To assist these shoppers, we’ve designed a guide that’s packed full of the best local holiday finds called Guide to the Perfect Gift. But what’s the perfect gift? Doesn’t it depend on who you ask? Of course! That’s exactly why this special section covers a variety of popular, unique, custom, service-oriented and experience gift ideas. Retailers and restaurants are the obvious advertisers here, but businesses in the service industry can benefit too. For example, a great gift for anyone that owns a home could be a gift certificate for a full house cleaning. Use your ads to remind readers that gift certificates for home and car services are appreciated because they save time and money that would otherwise need to be spent.
LETTERS TO SANTA
Letters to Santa is a heart-warming piece that’s become an annual favorite for readers of LNP. This special section is filled with hand-written letters from children to Santa telling him what they want for Christmas this year. The parents of children whose letters have been published love to share this section with relatives and store as a keepsake, making its popularity and long shelf-life a huge benefit for advertisers. Businesses designing ads for this piece should take in to account its long shelf-life. Parents and grandparents could be looking through this section for years to come, thus making a general branding message or simple holiday wish more suitable in the long term.
If you own a small business, remember that no advertising budget is too small to make a positive impact on your business. Contact LNP today and we can help you create an advertising plan that fits your business goals and budget needs.