Digital Marketing from the “Newspaper?”

by John Walker  

Digital marketing has become a critical part of most marketing plans today. Platforms like Facebook offer unmatched audience targeting, paid search advertising reaches specific customers who are ready to buy, and geo-fencing reaches mobile audiences within narrow geographic areas. But the question we often get is, “Yeah but why do I want digital marketing services from the newspaper?”

While LNP Media Group used to be just “the newspaper,” today we offer advertisers a wide range of tools. LNP Media Group provides digital marketing services and results that are hard to match anywhere else.

LNP Media Group is a Google Partner

We bring proven expertise—just ask Google! To be certified as a Google Partner, LNP Media Group’s digital team members had to pass exams. We took tests designed to evaluate our understanding of Google digital-marketing-Advertising digital newspaper lancaster PAAdWords (Google’s advertising platform) and Google Analytics (Google’s website analysis tool). Then we had to show Google that we’re managing a significant amount of digital advertising. Next we had to verify that we have sustained growth in the number of clients we serve.

What does this mean to you? It means that when you use LNP Media Group’s digital marketing services, you can be sure that our team is on top of the latest advances in search marketing. It also means that the Google support team is just a phone call away to answer any questions you have. This proven expertise translates into a better return on investment for your digital marketing campaigns.

Reach Virtually Any Audience; Not Just Digital Ones

LNP Media Group is different from a typical marketing agency. Advertising-media-lancaster-Pennsylvania-digital-marketingWe can efficiently deliver audiences that no one else can. We can deliver digital audiences with pinpoint precision through geo-fencing, search marketing and Facebook. We can also use our own media platforms to reach huge numbers of Lancaster County consumers. When you combine these two capabilities, you get advertising that generates better results. Here are just a few of the media platforms that only LNP Media Group can offer:

  • is the number one source for news in Central Pennsylvania. It reaches 1.1 million unique consumers every month.
  • The LancasterOnline mobile app reaches an engaged audience of over 9,000 people a day.
  • La Voz Lancaster is the only locally-focused publication reaching Lancaster’s Hispanic community.
  • Specialty publications like Fly After 5 and Sunday reach niche audiences that no other publications reach as effectively.

That means that LNP Media Group can help you bundle together digital and traditional marketing to create the most effective marketing plan.

We Deliver Digital Marketing Results You Can Measure

digital-marketing-lancaster-Pennsylvania-advertising-media-digitalThe digital marketing team at LNP Media Group is fanatical about delivering measurable results. Here are a just a few examples:

  • An email marketing campaign for a local auto retailer resulted in 17 cars sold with a return on investment of over 100%.
  • Paid search advertising campaign for a heating and air conditioning company increased sales leads by 165%.
  • A Facebook advertising campaign for a local retailer resulted in 1,431 sales leads at a cost per lead of $.81.

These are the kind of results that we’d like to deliver to your business for your next marketing campaign. Let’s take the first step of getting to know each other with a free marketing evaluation. We’ll meet you, review your marketing goals and offer you a custom marketing proposal.

To get started, please contact me at or call me at 717-291-8794.

LNP Media Group is committed to delivering exceptional experiences to our audiences, our customers, our vendors and our employees throughout Lancaster County and Central Pennsylvania. We provide value to our marketing and advertising partners by building effective and innovative solutions and by delivering exemplary customer experiences.
LNP Media Group is a division of Steinman Communications, one of the largest and most experienced communications companies in the Mid-Atlantic. Steinman Communications is an innovative, multi-channel communications company that delivers high quality news, information and entertainment to diverse audiences.