Advertising & Marketing

Advertising & Marketing

Advertising & Marketing

How We Build Brands

Woman reading LNP newspaper
PRINT MARKETING

Newspapers are the most trusted media source for US adults, and advertising in the newspaper drives conversions more than ads on TV, radio, or in the mail. Newspaper readers are more affluent and highly educated than non-newspaper readers. And, while newspapers have traditionally had a strong share of the retiree demographic, newspapers also appeal to millennials; readers aged 21-34 make up 24% of newspaper readership. LNP Media Group boasts a broad array of print products including a daily newspaper, three weekly newspapers, special sections, a total market coverage mailer, glossy magazines, and more. Print marketing compliments digital and video marketing and offers affordable solutions to help any business grow.

Women looking up consumers on laptop
DIGITAL MARKETING

LNP Media Group’s digital marketing team has the tools, experience, and knowledge to reach exactly the audience your company wants. The US population is increasingly digitally connected, with 60% of the population going online via their computers each week, and 79% going online via their smartphones. To help your business reach this online audience, we have earned Google Partner status through extensive training and through achieving excellent results for our clients. Being a Google Partner is proof that we know what we’re doing in the digital marketplace and will provide you the best possible return on your digital investment.

case study: video marketing

Landis at Home

Landis at Home wanted to capture the essence of what they do and why they do it, which goes beyond physical care and includes kindness and companionship. LNP Media Group provided Landis at Home with vision, storyboarding, art direction, on-site shooting, lighting, sound, and professional editing. The video created by LNP Media Group is a heartfelt testimony to the powerful impact of compassionate, in-home care.

One of my team members was moved to tears when watching the video LNP created for us. We are very thankful to LNP for their expertise and for the excellent video that was produced.
MICHELE J SIPEL, OTR/L, CSA

Director of InHome Services, Landis at Home

Thousands of companies have partnered with LNP Media Group to grow their businesses and take their marketing to the next level.

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LNP Media Group

LNP Media Group

Grow your business. Strengthen Local Journalism.

Marketing that delivers real results and keeps Lancaster County informed. 

Woman reading LNP newspaper

Smart marketing and a stronger community

When you partner with LNP Media Group, you’re not just hiring a marketing agency. You’re investing in a trusted local institution that connects businesses with the most engaged audiences in Lancaster County and beyond, while supporting nonprofit journalism that keeps our community strong.  

Crew setting up for Video Marketing

Marketing with a mission & measurable results

Most agencies sell tactics. We build community impact. Every campaign we create helps businesses grow while supporting independent local journalism. Our reporting holds the powerful accountable, informs neighbors, and strengthens democracy. That means your marketing investment does more than generate leads. It fuels trusted local news and keeps reporters covering the stories that matter to your customers. 

With LNP Media Group, you get:

Trusted reach
Direct access to Lancaster County’s most engaged audiences through our owned media platforms: LNP daily newspaper, Ephrata Review and Lititz Record weekly newspapers, LancasterOnline.com, the LNP e-Newspaper, and our app. 

community credibility
Your brand aligns with one of the most respected institutions in the region. 

Mission-Driven Impact
Your marketing dollars help sustain nonprofit local journalism. 

Proven Marketing expertise to reach beyond Lancaster
Strategic digital campaigns built by our team of Meta Certified and Google Partner experts. 

Woman reading LNP newspaper

We build growth strategies 

Whether you need more customers, stronger brand awareness, or better hiring results, we design integrated campaigns that utilize: 

Every tactic is chosen because it serves your business and reaches real audiences who trust our platforms. 

Crew setting up for Video Marketing

Dedicated to businesses that care about their community

We partner with: 

  • Small and mid-sized local businesses 
  • Healthcare and professional services 
  • Retail and hospitality 
  • Nonprofits and community organizations 
  • Employers looking to attract talent 
  • Regional brands who want authentic local connection 

We know how to reach your customers because we serve them every day. 

Ready to Grow Your Business

— and Strengthen Lancaster County? 

Let’s build a marketing strategy that delivers measurable results and meaningful local impact.  

LNP Media Group publishes the LNP daily newspaper, Ephrata Review and Lititz Record weekly newspapers, LancasterOnline.com, the LNP e-Newspaper, and our app. These publications comprise Lancaster County’s most trusted nonprofit news resources. Every marketing partnership helps sustain a free press that informs, connects, and strengthens our community. 

TESTIMONIALS

Hear from businesses like yours about the great results they’ve gotten working with our marketing team.

WHO WE WORK WITH

We create successful marketing campaigns for companies of all sizes and all industries, in Lancaster County and beyond.

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