LNP Newspaper Supports Breast Cancer Awareness Month

LNP Newspaper Supports Breast Cancer Awareness Month

Breast Cancer has affected our friends, families and employees. One in eight women in Pennsylvania will be diagnosed with breast cancer, making it the most commonly diagnosed cancer in women.  Each year it is estimated that over 246,660 women in the United States will be diagnosed with breast cancer and more than 40,000 will die.

LNP supports Breast Cancer Awareness Month, and raises funds for the Pennsylvania Breast Cancer Coalition. The PBCC is the source of action and information for women in Pennsylvania with breast cancer. Through outreach and education programs, legislative victories, and vast patient resources, PBCC is the  “one stop shop” for both the newly-diagnosed and the long-term survivor.

Fight breast cancer AND promote your local business

When advertisers buy an ad in LNP Sunday on October 1, they not only reach more than 200,000 readers in our special PINK edition, LNP donates a portion of the ad revenue to the PA Breast Cancer Coalition.

Need more reasons to participate?

  • You get a discounted rate of just $30 a column inch
  • Full color is free
  • You can pick-up the same ad throughout the month of October for the same low rate.

We’re also offering a limited number of 2 col. x 5” ads — Pink Ribbon Sponsorships. For these ads, we donate 20% of the revenue back to the PA Breast Cancer Coalition.

Find out how your Lancaster business can be a part of the PINK edition

The year, you can support your business AND be a part of an important cause. Contact us to advertise and raise money for the PA Breast Cancer Coalition.


7 Tips for Attracting Black Friday Shoppers to Your Small Business

7 Tips for Attracting Black Friday Shoppers to Your Small Business

Business owners are always trying to maximize their sales during the busiest times of the year, none more so than Black Friday weekend. Black Friday marks the peak of one of the biggest retail weekends of the year; according to the National Retail Federation, an estimated 164 million people took part in Black Friday shopping in 2018. If you are a business owner, attracting these holiday shoppers could make a significant impact on your bottom line. If you’re wondering what you can do differently this year to increase sales, we’ve put together a list that can help:

1. Start planning now.

As a business owner, one of the best things you can do to prepare yourself for a profitable fourth quarter is beginning to plan your marketing strategy early. When you plan early, you’re allowing yourself time to think through ideas, make adjustments, and tackle unforeseen projects before it’s too late. If you aren’t sure where to start, you can begin by thinking through high-level concepts; ask yourself questions like:

  • What products and services do I want to promote?
  • How and where will I advertise my specials?
  • Will I offer in-store and online deals?
  • When will my marketing campaign begin and end?

2. Follow the eyeballs—Get in the go-to guide

If you want to drive holiday shoppers into your store, you need to place your ads in areas where consumers expect to find Black Friday deals:

  • One of the most effective ways to get your message in front of shoppers is to advertise in the Thanksgiving Day paper, also known as the “Black Friday paper
  • If you’re a local business owner in Lancaster, taking advantage of LNP’s Black Friday advertising specials will get your business’s message in front of more than 200,000* readers seeking special deals and coupons.

3. Don’t get lost in the shuffle.

If you’re serious about having a profitable fourth quarter, you need to create a marketing plan that involves promoting your message multiple times on several platforms:

  • Running one ad to promote your big sale will never get you the returns you need.
  • LNP Media Group offers holiday marketing packages providing you with ad frequency in print, on LancasterOnline, and through mobile devices.
  • These advertising packages include ad design, photography and video services, making it easy for you to set up a successful ad campaign at an affordable price.

4. Give them an offer they can’t resist.

When it comes to holiday deals, offering at least 25 percent off is a must for most businesses that use specials for the purpose of attracting shoppers:

  • According to a study by CreditDonkey, “forty-three percent of shoppers agree that clipping coupons is a good investment of time when the discount is worth up to 25 percent off.”
  • Consider your industry and competition, and let that be your guide for the discounts that you choose to offer.

5. Don’t forget about shoppers who are buying for themselves.

We’ve all been guilty of personal shopping during the holiday season when we should have been buying for friends and family. If you’re a business owner, it’s important to think about how you can position your products in a way that attracts gift buyers and personal buyers:

  • According to the National Retail Federation roughly 58 percent of consumers said they will shop for themselves during the holidays, spending an average of $139.61
  • Consider offering a two for the price of one deal so that personal buyers can get something for themselves and a gift for someone on their list.

6. Think small, earn big

Thanks to American Express, Small Business Saturday has become the biggest day of the year for small business owners across the country. Local shoppers are loyal shoppers, making this demographic one you can’t afford to miss out on:

  • If you own a business in Lancaster County, you already know that our community has an uncommonly strong commitment to shopping local.
  • To reach this audience, advertise in places where locals will be looking, like LNP’s Small Business Saturday section. This special section provides advertisers with a variety of ad sizes to choose from with rates designed to fit into every budget.

7. Step-up your digital presence on Cyber Monday

If you don’t yet have an online presence, expanding your business to include e-commerce sales could help you capture more of the local market share. If an e-commerce website isn’t in the cards, get creative. Consider emailing a coupon on Cyber Monday that’s valid in-store during the following week. You could also run a similar offer using digital ads on LancasterOnline.

Not sure how Black Friday advertising fits into your overall advertising plan?  Contact us for your free Marketing Strategy Session. 


First-Time Home Buyers Guide

First-Time Home Buyers Guide

Advertise in Lancaster County’s First-Time Home Buyers Guide to reach people who could become your best lifelong customers.

First-time home buyers need lots of guidance, services, and consumer goods. LNP’s semi-annual guide makes it easy for you to capture the attention of this constantly evolving target audience that can be hard to find.

Relevant content will address the first-time home buyer’s needs and questions. Your ads will let readers know how your products and services can be part of their buying process, and how you can help them live happily ever after.

The First-time Home Buyers Guide is a tab-sized publication that will be inserted into LNP on Sunday, April 23, 2017 and Sunday, September 17, 2017.

All ads include free full color too! Don’t miss out on this amazing opportunity by reaching more than 200,000* readers across Lancaster County.

* Lancaster Market Study © MSA Market Research

Spring Edition – Sunday, April 23 (Deadline: Friday, April 7)
Fall Edition – Sunday, September 17 (Deadline: Friday, September 1)

Contractors Directory

Contractors Directory

Start building today!

Not only do the groundwork and remodeling, but build your business by advertising in our Contractors Directory.

10,000 directories will be distributed throughout Lancaster County, making your full color ad reach various homeowners looking for a reliable contractor. Talk to your multi-media representative today to get started!

Deadline: April 4th
Distribution Date: April 25th

Health & Wellness

Health & Wellness

Exploring Health, Discovering Wellness.

Reach the fast growing audience of fitness and health-minded Lancaster residents!

Health & Wellness is an information-packed section with custom, LOCAL content related to health, fitness, and wellness. 

Advertising in the Health & Wellness section will get your business in front of readers that are not only interested in health-related products and services, but quality products and services.  Do not miss this opportunity to reach this lucrative audience!

Deadline: Friday, April 14
Spring Edition Published: Wednesday, April 26