Advertising & Marketing

Advertising & Marketing

Advertising & Marketing

How We Build Brands

Woman reading LNP newspaper
PRINT MARKETING

Newspapers are the most trusted media source for US adults, and advertising in the newspaper drives conversions more than ads on TV, radio, or in the mail. Newspaper readers are more affluent and highly educated than non-newspaper readers. And, while newspapers have traditionally had a strong share of the retiree demographic, newspapers also appeal to millennials; readers aged 21-34 make up 24% of newspaper readership. LNP Media Group boasts a broad array of print products including a daily newspaper, four weekly newspapers, special sections, a total market coverage mailer, glossy magazines, and more. Print marketing compliments digital and video marketing and offers affordable solutions to help any business grow.

Women looking up consumers on laptop
DIGITAL MARKETING

LNP Media Group’s digital marketing team has the tools, experience, and knowledge to reach exactly the audience your company wants. The US population is increasingly digitally connected, with 60% of the population going online via their computers each week, and 79% going online via their smartphones. To help your business reach this online audience, we have earned Google Partner status through extensive training and through achieving excellent results for our clients. Being a Google Partner is proof that we know what we’re doing in the digital marketplace and will provide you the best possible return on your digital investment.

Crew setting up for Video Marketing
VIDEO MARKETING

Our in-house video production team is dedicated to bringing your visions to life, whether through brand videos, TV commercials, short films, social media videos, music videos or corporate presentations. Consumers spend nearly six hours per day watching video and we’re ready to help you captivate this audience. LNP Media Group’s video team can shoot on location or in our state-of-the-art video studio in the heart of downtown Lancaster. LNP Media Group is a full-service media company with the resources to place and market your video. Let our video marketing team tell your company’s distinct story.

Machine tech printing newspapers
PRINTING & MAILING SERVICES

Susquehanna Printing is LNP Media Group’s state-of-the-art printing and mailing fulfillment center. Our Goss Universal 70 press is a double-around press equipped to run in a variety of configurations to print broadsheet, tab, and book formats with exceptional flexibility, efficiency and quality, at output rates that exceed the rates achieved by our competitors. Susquehanna Printing also offers advanced capabilities in digital printing, finishing, mail data processing, mail list procurement, and postal optimization.

case study: video marketing

Landis at Home

Landis at Home wanted to capture the essence of what they do and why they do it, which goes beyond physical care and includes kindness and companionship. LNP Media Group provided Landis at Home with vision, storyboarding, art direction, on-site shooting, lighting, sound, and professional editing. The video created by LNP Media Group is a heartfelt testimony to the powerful impact of compassionate, in-home care.





One of my team members was moved to tears when watching the video LNP created for us. We are very thankful to LNP for their expertise and for the excellent video that was produced.
MICHELE J SIPEL, OTR/L, CSA

Director of InHome Services, Landis at Home

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About Us

For more than two centuries, the Steinman family of Lancaster, Pennsylvania has owned and operated a wide variety of businesses focused on serving the needs of local communities. Service, on a local level, runs deep in the Steinman family. And it runs deep in the family’s businesses, charitable giving and civic involvement, too.

Today, the Steinman family operates businesses in news media, commercial printing and restaurants. All are part of the privately-owned holding company known as LNP Media Group. The family’s foundation – the largest, private philanthropic force in Lancaster County – works passionately and diligently to improve the lives of thousands of people throughout the region.

Changes in the media landscape

With the creation of the Internet, dawn of digital communications and explosion in social media, the way people source, receive, consume and transmit information has changed more profoundly in the past 40 years than in all of human history. Running local newspapers in this environment is not easy. In fact, more than 2,100 newspapers, many of them dedicated to local news, have closed across America since 2004.*

Despite this reality, the Steinman family, through LNP Media Group, is investing more in its local news operations.* With deep roots and an unyielding commitment to high-quality local journalism spanning more than two centuries,* the Steinmans and the company’s leadership believe that local journalism matters more today than ever.

Award-winning publications & Digital Platforms

Today, LNP Media Group operates several award-winning publications and digital platforms, including:

Woman reading LNP newspaper

LNP | LancasterOnline, the company’s flagship daily newspaper and digital property that together serve as the county’s number one source for news and information.

Tractor in Farm Field | Lancaster Farming

LANCASTER FARMING, a premier newspaper covering all matters of importance in farming and agriculture, is the industry-leading publication in the Mid-Atlantic region, and a deeply trusted source of information for generations of farming families.

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Weekly newspapers, including The Elizabethtown Advocate, The Ephrata Review and The Lititz Record Express, each with deep roots in their respective communities.

Harrisburg PA state capitol building
… and finally, The Caucus a publication dedicated to government and politics in Pennsylvania, delivers hard-hitting, investigative reporting directly from the halls of the state capitol in Harrisburg.

Working through its award-winning publications and digital platforms, LNP Media Group also provides a wide variety of marketing and advertising services to local businesses to support their growth aspirations.

LNP Media Group also owns and operates subsidiaries Susquehanna Printing, which specializes in high-quality commercial newsprint web printing, and The Pressroom, one of Lancaster’s premiere restaurants, complete with its private event space and Park Bar, its seasonal outdoor bar, located in Steinman Park.

The businesses and subsidiaries that comprise LNP Media Group are dedicated to serving the communities in which they operate, while also providing meaningful employment opportunities for hundreds of people, and fuel for local economies.

Lancaster PA Penn Square

A History of Giving

Finally, carrying forward the vision of the company’s forefathers, James Hale Steinman and John Frederick Steinman, the Steinman Foundation works passionately and diligently to improve the quality of life in the communities that comprise Lancaster County.

Since 1951, the Steinman Foundation has donated more than $100 million to local charities, many of them dedicated to underserved populations, throughout the area.

Today, the Steinman Foundation concentrates its giving in early childhood education; economic and workforce development / STEM; and community stewardship initiatives, such as farmland preservation, water quality programs, the arts, and a publicly-accessible online database of community indicators. Significant needs exist in all of these areas, as do significant opportunities to make a real difference in the lives of thousands of people. *

Over more than two centuries, the Steinman family has been dedicated to serving local needs through its businesses, charitable giving and civic involvement. Today, the Steinmans remain committed to service, on a local level, for generations to come.

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