How to Get in Front of the Lucrative 50+ Demographic

How to Get in Front of the Lucrative 50+ Demographic

With so many businesses focusing their attention on marketing to Millennials, it’s easy to forget about an even bigger market – baby boomers and senior citizens. Lancaster County has one of the most vibrant 50+ populations in Pennsylvania and was recently ranked one of the top places to retire in the USA. And as Lancaster’s 50+ demographic continues to grow, more and more businesses want targeted ways to communicate with this lucrative market.

We created the LNP Senior Living Report to offer a hyper-targeted ad format for your business and services. Published once a season, the LNP Senior Living Report reaches thousands of 50+ readers who love to read the local stories and related content.

Why focus on the 50+ demographic?

  • The Bureau of Labor Statistics estimates that by 2050, there will be 83.7 million people aged 65 and older
  • On average, seniors are the most affluent demographic of American society, having five times the net worth of the average American

Whether you’re marketing homes and apartments, restaurants, events, financial services, health and wellness, beauty or specialized care, LNP Media Group has the right media to reach your audience.

We created this special report with senior consumers in mind. Want best practices for marketing to seniors? Here are a few things to remember:

Emphasize good service:
  • Senior consumers look for value but are often willing to pay more if they know they will get good service, as many prioritize top-notch service.
  • Senior consumers appreciate companies that make a point of looking after their customers. Create special promotions and offers, such as buy one get one free deal, special gifts on their birthday, senior citizen sale days, or free deliveries to create campaigns that make them feel special and valued.
Pay attention to what the consumer wants:
  • Make sure to connect with your senior consumers by recognizing their activities and lifestyle.
  • LNP created its Senior Living Report to specifically help advertisers connect with this sought-after demographic. Your ad becomes part of the experience, showing that your business personally cares about and supports seniors’ lifestyles.
Give seniors a reason to trust you:
  • The 50+ consumers in Lancaster County might be hesitant to try new brands and new services. Can you offer a money back guarantee? Do you have testimonials from other pleased customers? If so, put these front-and-center in your ad campaign.
  • As an article from Entrepreneur summarizes, when connecting with new customers, it’s important to establish trust from the beginning
  • When your business advertises in LNP, you start building trust right away by choosing a local business that is established, respected, and trusted.

Don’t overlook Lancaster County’s 50+ community

The LNP Senior Living Report allows you reach seniors more effectively and efficiently than ever. This report is published as a full-size section in LNP four times a year, once per season. When you advertise in LNP’s Senior Living Report, you have a list of extras to choose from, including:

  • Lower rates when you advertise in both reports.
  • Option to add LancasterOnline ads at a discounted rate.
  • Options for discounted listings and premium listings in LancasterOnline’s Directory of Senior Living Facilities.

Contact our team today if you think your business could benefit from accessing a larger share of Lancaster County’s 50+ community.

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What Local Businesses Need to Know for Reaching Sports Fans

What Local Businesses Need to Know for Reaching Sports Fans

Lancaster County loves football, from high school teams to the NFL. Every Friday night, LNP readers take to the fields to watch their local high school football games. No one knows more about local high school and college sports than LNP. We offer great news reporting and highlights in print and online, and we offer a range of advertising opportunities like the High School Football Preview. So during the peak of fall sports, your business can reach fans right here in Lancaster.

When your business places advertisements in the High School Football Preview, your brand shows support for your favorite high school football team.

Why should your business care about advertising in this popular annual feature? Simple: This is the opportunity for your business to generate sales and goodwill by being a team sponsor. High School Football Preview could be a touchdown for your business.

Associate your business with a school by placing team ads.

Sports fans connect with their favorite team. Studies have shown that for fans, identifying with a favorite team is more important than being identified with their work and social groups.  Support for a certain team or club can serve as a point of identity for sports lovers. Die-hard fans will do anything for their team.

Use this to your business’s advantage. Make a connection with local sports fans by identifying your business as a high school football team fan when you advertise in the High School Football Preview.

Reach sports fans, parents, and students in Lancaster County.

Football Sports player High School in LancasterJust like the competition athletes face on the field, your business has its own competition. By becoming a team sponsor, your business will attract the sports fans in Lancaster and beat out the competition. When fall comes around, high school football games attract fans that could also become customers. It’s not just men reading the Sports Section. Teachers, parents, students or any fan of local Lancaster high school football teams could be reading your advertisement in LNP. This opportunity allows you to connect with a wide range of sports enthusiasts. Your business could be seen by the 140,000 people who read LNP on weekdays when you become a part of the High School Football Preview.

Football brings lots of hype once the season starts. People bring out their favorite jerseys, tailgating supplies, and decorations for their homes. Why wouldn’t your business want to join the hype that football season brings? It’s a smart move.

Mixing sports and marketing is a good play.

LNP will publish this special edition on Wednesday, August 30 and Wednesday, November 29, during the beginning and end of high school football season. By running your business’s advertisement twice, you can reach twice the number of sports fans and athletes! Your business can reach over 140,000 readers and potential customers with each publication.

Want to be a part of this special spotlight edition? Hurry! The deadline for space reservation is Friday, August 11th.

Beat the competition and build awareness with the High School Football Preview. Contact us now to speak with a Sales Rep!

First-Time Home Buyers Guide

First-Time Home Buyers Guide

Advertise in Lancaster County’s First-Time Home Buyers Guide to reach people who could become your best lifelong customers.

First-time home buyers need lots of guidance, services, and consumer goods. LNP’s semi-annual guide makes it easy for you to capture the attention of this constantly evolving target audience that can be hard to find.

Relevant content will address the first-time home buyer’s needs and questions. Your ads will let readers know how your products and services can be part of their buying process, and how you can help them live happily ever after.

The First-time Home Buyers Guide is a tab-sized publication that will be inserted into LNP on Sunday, April 23, 2017 and Sunday, September 17, 2017.

All ads include free full color too! Don’t miss out on this amazing opportunity by reaching more than 200,000* readers across Lancaster County.

* Lancaster Market Study © MSA Market Research


Spring Edition – Sunday, April 23 (Deadline: Friday, April 7)
Fall Edition – Sunday, September 17 (Deadline: Friday, September 1)

Contractors Directory

Contractors Directory

Start building today!

Not only do the groundwork and remodeling, but build your business by advertising in our Contractors Directory.

10,000 directories will be distributed throughout Lancaster County, making your full color ad reach various homeowners looking for a reliable contractor. Talk to your multi-media representative today to get started!


Deadline: April 4th
Distribution Date: April 25th

Health & Wellness

Health & Wellness

Exploring Health, Discovering Wellness.

Reach the fast growing audience of fitness and health-minded Lancaster residents!

Health & Wellness is an information-packed section with custom, LOCAL content related to health, fitness, and wellness. 

Advertising in the Health & Wellness section will get your business in front of readers that are not only interested in health-related products and services, but quality products and services.  Do not miss this opportunity to reach this lucrative audience!


Deadline: Friday, April 14
Spring Edition Published: Wednesday, April 26

Visiting Lancaster

Visiting Lancaster

Attract more tourists and visitors to your business! Visiting Lancaster, the Lancaster County Visitor’s Guide, is distributed to over 10,000 Lancaster County locations. Your message gets into the hands of tourists, business travelers, and day-trippers.

When you commit to advertise in both 2017 editions, you will receive lower ad prices! Ask your multi-media rep for details. Distribution includes:

  • Penn Square Marriott
  • Tourism hot spots
  • Retail locations

 

Your business gets 6 months’ worth of exposure with each edition.


Deadline: Friday, February 24, 2017
Join the SPRING/SUMMER edition for six months of exposure!
April 2017–September 2017