Auctions

Auctions

by | Mar 8, 2021 | Industries

Auctions

LNP Media Group’s Lancaster Farming newspaper is an auction and estate sale powerhouse. Whether your auction handles real estate, equipment, antiques, collectables, household goods, livestock, tools, or virtually anything else, Lancaster Farming will help you reach an audience, in print and online, of dedicated auction-goers.

Lancaster Farming Newspaper

Lancaster Farming is a weekly agricultural newspaper with a readership of over 158,0001, distributed in all 50 states and with dominance in the mid-Atlantic region. Lancaster Farming has been in continuous publication since 1955 with an average of 180 pages each week. The B section is the Family section of the paper, and is also the center for Auction listings. Each week, from 40 to 80 auctions and estate sales are advertised in the Lancaster Farming with a vast array of items for sale. Our readers are avid auction-goers and a listing in Lancaster Farming ensures good turnout for your auction. 

Distributed in

ALL 50 STATES

And, at no extra charge, your auction listing in Lancaster Farming also appears online in our digital E-Edition. The E-Edition is a full digital replica of the printed Lancaster Farming newspaper, ideal for reading on phone or tablet. You can view a sample of the E-Edition here.

The Auction Register is an auction directory in Lancaster Farming that is free for advertisers. You can list your auction or estate sale in the Auction Register for up to six weeks prior to your auction date. The Auction Results section is also free for advertisers. Send us the highlights of your last auction or estate sale, and we will publish them in the Auction Results section. Our readers love to track auction sale pricing.

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LancasterFarming.com

Your auction listing in the Lancaster Farming newspaper also appears in the Auctions section of LancasterFarming.com, at no additional charge to you. The Auctions section of LancasterFarming.com is a popular section of the site, with thousands of pageviews per month. By having both a print and digital presence, you’re sure to get more attendees at your auctions.

Hospice Auction
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Tractors & Equipment

Tractors & Equipment

by | Mar 4, 2021 | Industries

Tractors & Equipment

Does your business sell tractors, equipment, trucks, or trailers? If so, Lancaster Farming has advertising channels that will boost your sales and turn over inventory.

 

Lancaster Farming Newspaper

Lancaster Farming is a weekly agricultural newspaper with a readership of over 158,0001, distributed in 48 states and with dominance in the mid-Atlantic region. Lancaster Farming has been in continuous publication since 1955 with an average of 180 pages each week. Two entire sections of the newspaper, the C and D sections, are dedicated to classified advertising. Tractors and farm equipment form the largest part of this extensive advertising base. In fact, readers subscribe to the paper to get the ads! Lancaster Farming has over 200 dealers in the paper each week, selling items such as tractors, balers, combines, harvesters, construction equipment, busses, trailers, skid loaders, manure spreaders, trucks, seeders, pallet jacks, planters, silos, uploaders, heaters, and much, much more. Lancaster Farming has thousands of pieces of equipment listed each week.

Lancaster PA farmland

Case Study:  But will print ads get results?

One of Lancaster Farming’s advertising clients, Wenger’s of Myerstown, is a local independent tractor dealer. Wenger’s had been running a weekly full-page ad on the front of the B section for decades, listing their available inventory. To confirm the effectiveness of these ads, Wenger’s changed the phone number in their ad to a dedicated 800 phone number to see how many calls came from Lancaster Farming. Wenger’s found that in one month, over 600 calls came in from their Lancaster Farming ads, and some of the calls came from as far away as California. Lancaster Farming is a nationally-known brand and buyers from all states are willing to have items shipped or to drive to Pennsylvania to get the equipment they need at the price they want. Needless to say, this exercise proved the value of advertising tractors and equipment in Lancaster Farming.

And, at no extra charge, your ad in Lancaster Farming also appears online in our digital E-Edition. The E-Edition is a full digital replica of the printed newspaper, ideal for reading on your phone or tablet. You can view a sample of the E-Edition here.

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LancasterFarming.com

Your classified ad in the Lancaster Farming newspaper also appears in the Classified section of LancasterFarming.com, at no additional charge to you. The Classified section of LancasterFarming.com is the #1 most-read section of the site, with over 51,000 page views per month. Readers come to LancasterFarming.com to get the fastest access to classified listings, before items are sold. By having both a print and digital presence, you’re sure to sell your tractors and equipment faster.

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Our Classifieds sections has over

page views per month!
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Recruitment

Recruitment

by | Nov 5, 2019 | Industries

Recruitment Marketing

Our Recruitment Philosophy

Applying a strategy to any recruitment marketing plan is essential to keeping your pipeline filled with applicants, which will decrease your open to hire time. We achieve this by targeting specific geographies, job titles, salary levels by job titles, or average salaries by total labor. We provide you with reports and keep you updated every step of the way so that you know exactly how successful your recruitment campaign is.

Monster Partner

We are a Monster Partner. Monster is the global leader in online recruitment with over 59 million active resumes and 127 million job searches per month. With Monster, we offer full recruitment services such as applicant tracking systems (ATS), resume database searches, job postings, career ad network, social media promotions, and Diversity.com and Military.com postings.

Longstanding Recruitment Expertise

LNP Media Group’s recruitment team are members of the Lancaster Society of Human Resources Managers (SHRM) and are certified by the Human Resources Certification Institute. We know recruitment. Collectively, our four-member recruitment team has over 50 years of recruitment expertise. Read our recruitment case study for details of how we leverage our expertise to help your business fill open positions.

 

LNP and Monster Logos

LNP is the #1 newspaper in Lancaster County, with a long and trusted history over 225+ years. LNP has sections and features dedicated to the needs of hiring managers:

Best Workplaces annual magazine cover

Best Workplaces

Each year, LNP solicits nominations for Lancaster County companies to vie for the title of Best Workplace. Participating companies receive a survey link to send to their employees with over 50 questions assessing workplace culture, leadership, benefits, training and more. Winning companies, by size and by industry, are honored at an awards ceremony and are featured in Best Workplaces magazine in December.

New Year New Career annual special hiring section

New Year New Career

LNP’s annual special hiring section in January, New Year New Career informs readers about trends in job benefits, job searches, highest paying occupations, retraining opportunities, where the greatest job vacancies are, and much more.

LNP semi-annual Career Link Job Fair

Spring and Fall Job Fairs

LNP Partners with Monster, LSHRM and Careerlink to host bi-annual job fairs at Clipper Magazine Stadium, with over 100 employers and 400 jobseekers, these job fairs have proven successful for making meaningful employment connections

LNP monthly special hiring focus sections

Special Hiring Focus Sections

Monthly sections in LNP dedicated to job openings in specific industries such as agriculture, warehouse, healthcare, mechanical trades, transportation and more.

Recruitment marketing with LancasterOnline

LancasterOnline is the #1 news website in Lancaster County with over 1 million1 unique visitors per month. LancasterOnline has many digital display, sponsorship, and reveal ad options. Plus, all jobs and career content from LNP is also featured on LancasterOnline. By advertising on LancasterOnline, you’ll reach a highly engaged local audience of active and passive job seekers.

Recruitment Marketing through Digital Channels

Email Marketing

Email marketing is the preferred method of communication for job seekers. Email marketing is typically utilized to reach potential employees for positions that have requirements of higher education, experience, or specialized skills, and have a limited candidate pool. The email list is selected by job title in a defined geography. Emails are sent twice using two different creatives followed up with a retargeting ad. We retarget IP addresses that opened your emails with 3-5 retargeted ads.

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Geofencing

Seventy-five percent of job applications, and rising, come in via mobile phone. Geofencing allows you to reach job candidates where they are, on their phones. Geofencing uses a geographically defined virtual perimeter established by a location point or address. Geofencing is excellent for targeting certain professions who are identifiable by location. For example, if workers need to pass a test to be certified to work in an occupation, we can virtually fence the testing center and then serve mobile ads to everyone who entered the testing center. In big box stores we can even zero in on sections such as the greenhouse area. We recommend fencing the types of establishments where people with the desired skills are currently working or going to school. All ads are delivered on mobile devices so potential applicants see them while on breaks or when they are entering or exiting school or work. We can also set up targeted areas where people with the desired skill sets may go at a specific day or time—such as picking up kids at school, waiting for a concert to begin, athletic events, and more.

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Social media marketing

Fifty percent of recruiters use social media campaigns to find job applicants. Social media campaigns are targeted by demographic profile, behavioral profile, and specific geography. Facebook is typically the most effective social media channel for recruiting. Social media can help you to reach the right candidates with campaigns that have high click through rates and low cost per click, making recruitment as efficient as possible for your business.

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Retargeting and Targeted Display

Retargeting plays a crucial role in our recruitment services, accompanying other digital services to produce the best possible results.  Retargeting ads will follow people who have viewed email, geofencing, and other campaigns to reach these potential employees after they have interacted with your initial message. Through Targeted Display, we are able to target individuals by geography, demographic, job title, industry and more. Coupled with retargeting, this campaign provides great awareness for open positions. 

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Video

Video is the most consumed online content type. LNP’s in-house video team can create custom videos that showcase the special qualities of your company’s work environment. These videos can be short clips for use in social media campaigns, or can be longer narratives to place on your company website. Either way, video is an effective and engaging storytelling medium to convey why your company is a great place to work.

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