Auctions

Auctions

Auctions

LNP Media Group’s Lancaster Farming newspaper is an auction and estate sale powerhouse. Whether your auction handles real estate, equipment, antiques, collectables, household goods, livestock, tools, or virtually anything else, Lancaster Farming will help you reach an audience, in print and online, of dedicated auction-goers.

Lancaster Farming Newspaper

Lancaster Farming is a weekly agricultural newspaper with a readership of over 158,0001, distributed in all 50 states and with dominance in the mid-Atlantic region. Lancaster Farming has been in continuous publication since 1955 with an average of 180 pages each week. The B section is the Family section of the paper, and is also the center for Auction listings. Each week, from 40 to 80 auctions and estate sales are advertised in the Lancaster Farming with a vast array of items for sale. Our readers are avid auction-goers and a listing in Lancaster Farming ensures good turnout for your auction. 

Distributed in

ALL 50 STATES

And, at no extra charge, your auction listing in Lancaster Farming also appears online in our digital E-Edition. The E-Edition is a full digital replica of the printed Lancaster Farming newspaper, ideal for reading on phone or tablet. You can view a sample of the E-Edition here.

The Auction Register is an auction directory in Lancaster Farming that is free for advertisers. You can list your auction or estate sale in the Auction Register for up to six weeks prior to your auction date. The Auction Results section is also free for advertisers. Send us the highlights of your last auction or estate sale, and we will publish them in the Auction Results section. Our readers love to track auction sale pricing.

LancasterFarming.com

Your auction listing in the Lancaster Farming newspaper also appears in the Auctions section of LancasterFarming.com, at no additional charge to you. The Auctions section of LancasterFarming.com is a popular section of the site, with thousands of pageviews per month. By having both a print and digital presence, you’re sure to get more attendees at your auctions.

Hospice Auction
Lancaster Farming Locator

LancasterFarmingLocator.com is the fastest-growing tractor and equipment marketplace on the east coast. LancasterFarmingLocator.com averages over 10,000 users per month and over 44,000 pageviews per month. Over 3,000 businesses have listings on the site, which has roughly 40,000 items for sale on any given month. The site has a dedicated Auctions section with 30 different categories. LancasterFarmingLocator.com is optimized for mobile on phone or tablet, suiting today’s busy auction-goers.

An auction listing on LancasterFarmingLocator.com compliments your print ad by offering unique digital-only features. Sellers can include photos, links to click through to their site, plus detailed information about the auction that would be too long to fit in a print ad. Users can easily search by category, date and location, making finding your auction a breeze.

1Mark Smith Associates independent market research study 2005.

Lancaster Farming Locator Website
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Tractors & Equipment

Tractors & Equipment

Tractors & Equipment

Does your business sell tractors, equipment, trucks, or trailers? If so, Lancaster Farming has three advertising channels that will boost your sales and turn over inventory.

 

Lancaster Farming Newspaper

Lancaster Farming is a weekly agricultural newspaper with a readership of over 158,0001, distributed in 48 states and with dominance in the mid-Atlantic region. Lancaster Farming has been in continuous publication since 1955 with an average of 180 pages each week. Two entire sections of the newspaper, the C and D sections, are dedicated to classified advertising. Tractors and farm equipment form the largest part of this extensive advertising base. In fact, readers subscribe to the paper to get the ads! Lancaster Farming has over 200 dealers in the paper each week, selling items such as tractors, balers, combines, harvesters, construction equipment, busses, trailers, skid loaders, manure spreaders, trucks, seeders, pallet jacks, planters, silos, uploaders, heaters, and much, much more. Lancaster Farming has thousands of pieces of equipment listed each week.

Lancaster PA farmland

Case Study:  But will print ads get results?

One of Lancaster Farming’s advertising clients, Wenger’s of Myerstown, is a local independent tractor dealer. Wenger’s had been running a weekly full-page ad on the front of the B section for decades, listing their available inventory. To confirm the effectiveness of these ads, Wenger’s changed the phone number in their ad to a dedicated 800 phone number to see how many calls came from Lancaster Farming. Wenger’s found that in one month, over 600 calls came in from their Lancaster Farming ads, and some of the calls came from as far away as California. Lancaster Farming is a nationally-known brand and buyers from all states are willing to have items shipped or to drive to Pennsylvania to get the equipment they need at the price they want. Needless to say, this exercise proved the value of advertising tractors and equipment in Lancaster Farming.

And, at no extra charge, your ad in Lancaster Farming also appears online in our digital E-Edition. The E-Edition is a full digital replica of the printed newspaper, ideal for reading on your phone or tablet. You can view a sample of the E-Edition here.

Lancaster Farming Locator

The team at Lancaster Farming recognized that dealers also needed a site that that was dedicated to tractors and equipment, and that was visually appealing and easy to use. The result of this development effort is LancasterFarmingLocator.com, the fastest-growing tractor and equipment marketplace on the east coast.

LancasterFarmingLocator.com averages over 10,000 users per month and over 44,000 page views per month. Over 3,000 businesses have listed equipment on the site, which has roughly 40,000 items for sale on any given month. The top five categories on the site are Tractors, Trucks, Farm Equipment, Horse Drawn, and Heavy Duty Trucks.

Lancaster Farming Locator

A listing on LancasterFarmingLocator.com compliments your print ad by offering unique digital-only features. Sellers can include multiple photos, videos, links to click through to their site, plus detailed information about the product and about their dealership that would be too long to fit in a print ad. Sellers can also include links to financing assistance and shipping assistance. And, if your dealership doesn’t have a website, we can create a fully branded microsite for your dealership on LancasterFarmingLocator.com. 

Buyers can add products to a watchlist, compare products, check seller inventory, make an offer, and contact your dealership by phone or email with a single click. Listings are easily sharable online. LancasterFarmingLocator.com is optimized for mobile on phone or tablet, suiting today’s busy buyers.

1Mark Smith Associates independent market research study 2005. 

 

LancasterFarming.com

Your classified ad in the Lancaster Farming newspaper also appears in the Classified section of LancasterFarming.com, at no additional charge to you. The Classified section of LancasterFarming.com is the #1 most-read section of the site, with over 51,000 page views per month. Readers come to LancasterFarming.com to get the fastest access to classified listings, before items are sold. By having both a print and digital presence, you’re sure to sell your tractors and equipment faster.

Our Classifieds sections has over

page views per month!

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Recruitment

Recruitment

Recruitment Marketing

Data-driven Recruitment

We leverage data from the Bureau of Labor Statics (BLS), the US Census, the National Center for Education Statistics (NCES), and other sources, to create highly sophisticated, laser-targeted recruitment campaigns. In Lancaster County, LNP Media Group is the sole expert in utilizing this data.

Monster Partner

We are a Monster Partner. Monster is the global leader in online recruitment with over 59 million active resumes and 127 million job searches per month. With Monster, we offer full recruitment services such as applicant tracking systems (ATS), resume database searches, job postings, career ad network, social media promotions, and Diversity.com and Military.com postings.

Longstanding Recruitment Expertise

LNP Media Group’s recruitment team are members of the Lancaster Society of Human Resources Managers (SHRM) and are certified by the Human Resources Certification Institute. We know recruitment. Collectively, our four-member recruitment team has over 80 years of recruitment expertise.

Our Recruitment Philosophy

Applying a strategy to any recruitment marketing plan is essential to keeping your pipeline filled with applicants, which will decrease your open to hire time. We achieve this by targeting specific geographies, job titles, salary levels by job titles, or average salaries by total labor. We provide you with reports and keep you updated every step of the way so that you know exactly how successful your recruitment campaign is.

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LNP is the #1 newspaper in Lancaster County, with a long and trusted history over 225+ years. LNP has sections and features dedicated to the needs of hiring managers:

Best Workplaces annual magazine cover

Best Workplaces

Each year, LNP solicits nominations for Lancaster County companies to vie for the title of Best Workplace. Participating companies receive a survey link to send to their employees with over 50 questions assessing workplace culture, leadership, benefits, training and more. Winning companies, by size and by industry, are honored at an awards ceremony and are featured in Best Workplaces magazine in December.

New Year New Career annual special hiring section

New Year New Career

LNP’s annual special hiring section in January, New Year New Career informs readers about trends in job benefits, job searches, highest paying occupations, retraining opportunities, where the greatest job vacancies are, and much more.

LNP semi-annual Career Link Job Fair

Career Link Job Fair

This section is a companion piece to the spring and fall job fairs hosted by PA Career link, in which over 80 businesses engage with potential hires.

LNP monthly special hiring focus sections

Special Hiring Focus Sections

Monthly sections in LNP and LancasterOnline dedicated to job openings in specific industries such as agriculture, warehouse, healthcare, mechanical trades, transportation and more.

Recruitment marketing with LancasterOnline

LancasterOnline is the #1 news website in Lancaster County with over 1 million1 unique visitors per month. LancasterOnline features dedicated jobs pages for the industry sectors in LNP’s Special Hiring Focus Sections: agriculture, warehouse, healthcare, mechanical trades, transportation and more. LancasterOnline has many digital display, sponsorship, and sliding billboard options. Plus, all jobs and career content from LNP is also featured on LancasterOnline. By advertising on LancasterOnline, you’ll reach a highly engaged local audience of job seekers.

Recruitment Marketing through Digital Channels

1Google

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