Lancaster County loves football, from high school teams to the NFL. Every Friday night, LNP readers take to the fields to watch their local high school football games. No one knows more about local high school and college sports than LNP. We offer great news reporting and highlights in print and online, and we offer a range of advertising opportunities like the High School Football Preview. So during the peak of fall sports, your business can reach fans right here in Lancaster.
When your business places advertisements in the High School Football Preview, your brand shows support for your favorite high school football team.
Why should your business care about advertising in this popular annual feature? Simple: This is the opportunity for your business to generate sales and goodwill by being a team sponsor. High School Football Preview could be a touchdown for your business.
Associate your business with a school by placing team ads.
Sports fans connect with their favorite team. Studies have shown that for fans, identifying with a favorite team is more important than being identified with their work and social groups. Support for a certain team or club can serve as a point of identity for sports lovers. Die-hard fans will do anything for their team.
Use this to your business’s advantage. Make a connection with local sports fans by identifying your business as a high school football team fan when you advertise in the High School Football Preview.
Reach sports fans, parents, and students in Lancaster County.
Just like the competition athletes face on the field, your business has its own competition. By becoming a team sponsor, your business will attract the sports fans in Lancaster and beat out the competition. When fall comes around, high school football games attract fans that could also become customers. It’s not just men reading the Sports Section. Teachers, parents, students or any fan of local Lancaster high school football teams could be reading your advertisement in LNP. This opportunity allows you to connect with a wide range of sports enthusiasts. Your business could be seen by the 140,000 people who read LNP on weekdays when you become a part of the High School Football Preview.
Football brings lots of hype once the season starts. People bring out their favorite jerseys, tailgating supplies, and decorations for their homes. Why wouldn’t your business want to join the hype that football season brings? It’s a smart move.
Mixing sports and marketing is a good play.
LNP will publish this special edition on Wednesday, August 30 and Wednesday, November 29, during the beginning and end of high school football season. By running your business’s advertisement twice, you can reach twice the number of sports fans and athletes! Your business can reach over 140,000 readers and potential customers with each publication.
Want to be a part of this special spotlight edition? Hurry! The deadline for space reservation is Friday, August 11th.
Beat the competition and build awareness with the High School Football Preview. Contact us now to speak with a Sales Rep!
Reading Habits can be Personal
It’s probably not surprising to learn that the people at LNP Media Group are obsessed with measuring and analyzing reader habits. We do a lot of research and big studies. We ask a lot of questions to find out what people care about, and try to measure how much they care about it. But readers are not always forthcoming. Sometimes they don’t get specific, or don’t want to share too much about what they read, or why. Despite all the research we do, we’re not always 100% sure about our readers feelings about every part of our news and information offers. Over the years, we’ve come to accept that people don’t always want to share every part of their reading habits. Some parts of our subscribers’ lives are personal. We get it.
We Never Expected Rave Reviews
Maybe that’s why we were surprised when we started getting positive feedback. Sometimes it was a short note. Other times it was a legitimate, handwritten letter. (Yes, they still exist!) And we started getting emails, and Facebook posts and comments. We got lots of positive comments in surveys. In fact, everywhere we look, people were making an effort to tell us how much they like our new magazine. There’s no other way to describe it. Sunday magazine got rave reviews.
7 in 10 Readers read Sunday EVERY WEEK
Our last survey cinched it. 7 out of 10 people who subscribe to LNP on Sundays reported that they read Sunday magazine every week. That translates to loyal weekly readership in over 50,000 homes, with a readership of almost 140,000.
While it surprises some, Sunday magazine is not available in newsstand editions. None of its content is available online. It doesn’t have a Facebook or Twitter account. Instead, it’s a rock-solid expression of our commitment to print and to those who love it. We’re grateful that our readers love our magazine. And we’re excited to have such a beloved magazine to offer to our local advertisers.
Haikus, Birdwatching, Local Makers and More
Whether you love nature, culture, food, history or the arts, Sunday offers readers original, local content every week. The Sunday staff looks for the very best of everything local. That’s why you’ll find work from local poets and writers, profiles on businesses, chefs, craftsmen and historians, glimpses back into Lancaster County history, recipes, profiles on artists and musicians and, of course, our now famous Lancaster County-inspired word searches.
How Can You Reach Sunday Readers?
Sunday magazine offers three ways to reach our loyal readers.
- 1/3 page ads–Only two are allowed on any one page, so your business gets maximum attention.
- Table of Contents page–Your logo will be included on a page that not only kicks off the Sunday magazine experience, but also features a timely quote, information about the cover and a map that sources every story or feature and connects it to one of the towns or townships in the county.
- Page sponsorship–Some of our pages get special attention from readers, such as The Lancaster That Was, Almanac and Puzzles. We don’t offer ads on these pages, but we do offer sponsorships, so you can be in front of readers as they spend extra time with our magazine. Your name or logo will be prominently featured on the page.
Want to learn more? Contact us and let’s start talking about introducing your business to our passionate and engaged readers.
By Tiffany Anderson
If you don’t already know the value of Facebook advertising, it’s OK. The good news is that it doesn’t show any signs of slowing down in the near future. In fact, the ad manager platform frequently launches new updates intended to create a better user experience.
Businesses can now promote content with a few simple clicks but if you don’t understand the targeting opportunities beyond what boosted posts have to offer, you could be wasting money. We’ve collected a few stats from Facebook’s ad manager to give you a preview of the targeting potential in Lancaster County, Pennsylvania.
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Our infographic illustrates just a few of the 200+ targeting options businesses can use to increase their local reach. January reports showed that nearly 70% of the county’s population 18 years and older are active on Facebook. Before you assume this isn’t the right advertising tool for your business, the ad manager allows us to check the potential reach before spending any money. You may be pleasantly surprised by the numbers!
Here are the best Facebook targeting strategies every ad manager should take advantage of.
If you have a list of customer emails, upload them to your audience profile. This presents an opportunity to nurture your audience, develop brand loyalty, promote order frequency, and increase the lifetime customer value.
Who better to target than the friends of your current customers? You can create a “lookalike” audience from a custom audience, conversion tracking pixel, or business page followers. How does it work? First, Facebook scans the active accounts of the source to identify similar qualities based on demographics, interests, and behaviors. Then, those qualities are matched with the friends of the users from the source and curated into a new lookalike audience list.
This is one targeting option that is pretty easy to overlook. Besides having the option to target locations by country, state, address, and mile radius; there is one selection advertisers should think twice about before starting their campaign. It’s that little drop down box beside the Locations field where “everyone in this location” is preselected. Depending on your business and/or offer, this may not be the most efficient way to spend. When you look at the drop down options (everyone in, living in, recently in, and traveling in this location), you may find at least one of the three groups that make up the default selection does not apply to your target audience.
A home cleaning business, for example, wouldn’t benefit by targeting people who do not live within their service area. A local attraction, however, would see value in targeting people who live in the area and are traveling near their location. In this instance, an advertiser can create different ads that are unique to residents and visitors.
This is level audience targeting is not available in boosted posts so pay close attention because it can help save you money! There are so many scenarios where this hypertargeting tool comes in handy but let’s pretend we are marketing a new fast and fresh meal option to working moms with small children.
It’s not enough to simply add those selections in one layer because you won’t be targeting the right audience. Without narrowing your selections, you will be targeting all working moms no matter what age their children are and all moms with small children who may or may not be working. Detailed targeting allows us to exclude or narrow selections to further define your most desired audiences.
Facebook’s partnerships with big data companies offer advertisers with a whole new set of targeting options based on the buying habits of users. From DIYers, coupon users, fashionistas and consumers of just about any type of product you can think of, there is bound to be a selection relevant to your offer.
Some businesses, like jewelers, can benefit greatly from Facebook’s life events selections. Life events is a collection of user data that helps advertisers target people in new relationships, who are newly engaged, have an anniversary coming up, started a new job, and more. This feature gives us the unique ability to capture and convert customers at opportune times.
With the amount of information Facebook collects on their users, to say they know more about you than your best friend wouldn’t be totally far-fetched for some. As scary as it may sound, they are committed to transparency and respecting user privacy. Advertisers will never gain access to personally identifiable information of their target audience unless it is willingly submitted by an individual in response to a call-to-action campaign.
Are you ready to explore the opportunities Facebook has in store for you? Create customized ads for niche audiences, build better connections, and measure campaign effectiveness. For help getting started, contact us!
LNP Media Group is committed to delivering exceptional experiences to our audiences, our customers, our vendors and our employees throughout Lancaster County and Central Pennsylvania. We provide value to our marketing and advertising partners by building effective and innovative solutions and by delivering exemplary customer experiences.
LNP Media Group is a division of Steinman Communications, one of the largest and most experienced communications companies in the Mid-Atlantic. Steinman Communications is an innovative, multi-channel communications company that delivers high-quality news, information and entertainment to diverse audiences.