4 Smart Ways to Reach Lancaster County Brides

4 Smart Ways to Reach Lancaster County Brides

Try new strategies to reach this lucrative audience.

Lancaster County offers brides a wide range of on-trend wedding options. From customized engagement rings to reality-TV worthy cakes, engaged couples can get overwhelmed with choices. So how can your business stand out from the crowd?

1. I DO Bridal Magazine

I Do is produced in Lancaster County and highlights Lancaster County weddings and resources:

  • It offers the kind of information that is especially appealing to brides.
  • I Do is a bridal staple that offers local resources for venues, dresses, photographers, caterers and more.
  • I Do distributes almost 10,000 copies throughout Lancaster County twice a year, to a highly targeted audience of local bridal shops, the twice annual Something Used Wedding Flea Markets, and local wedding shows.
  • I Do is also mailed to every bride and groom who place an engagement announcement in LNP.

2. Direct Response Email

Today’s emails offer you highly targeted audiences:

  • Using our direct response email program, LNP Media Group can help you develop highly visual emails with offers built right in
  • We can also send emails to super targeted bridal lists in your market area, to help you get an exceptional return on investment

3. Social Media Advertising

No one loves social media more than Millennials. LNP Media Group can help you reach area brides through Facebook advertising, YouTube ads, and Instagram promotions. Contact a rep today to find out how affordable and effective social media advertising can be.

4. Paid search Advertising

Every time a bride looks for a new wedding resource, she is most likely to start on a search engine:

  • 75% of people online are unlikely to move past the first page of a search engine.
  • Paid search advertising (also called pay-per-click or PPC) are ads placed on the search engine results pages while people are searching for relevant terms like “bridal shops near me”.
  • When you run a paid search campaign you’ll capture the interest of your intended audience while they are in the mood to buy.

LNP Media Group is committed to delivering exceptional experiences to our audiences, our customers, our vendors and our employees throughout Lancaster County and Central Pennsylvania. We provide value to our marketing and advertising partners by building effective and innovative solutions and by delivering exemplary customer experiences.

LNP Media Group is a division of Steinman Communications, one of the largest and most experienced communications companies in the Mid-Atlantic. Steinman Communications is an innovative, multi-channel communications company that delivers high quality news, information and entertainment to diverse audiences.

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4 Ways to Get More Clients for Your Tax Business

4 Ways to Get More Clients for Your Tax Business

Build your business for tax season.

Tax professionals feel the pressure of an April 15th filing deadline, but so do consumers. If you’re trying to grow your tax business in Lancaster County, the first months of the new year are a great time to build your customer base.

1. Send out reminders to past tax clients.

Email Reminders

Don’t assume last year’s tax clients will reach out to you again. It’s your job to contact customers and remind them about upcoming deadlines, or ask them to set up an appointment:

  • LNP Media Group makes reaching out to past tax clients easier by offering customized email options that allow you to send personalized emails to your list, along with an opt-in form that allows tax clients to request an appointment.
  • We can also set up a series of reminder messages for clients who don’t contact you after receiving the first email. We can even connect the email to your own scheduling software so tax clients can make their appointment online.
Social Media Reminders

Another way Lancaster County tax pros can reach past tax clients is with social media ads:

  • Social media ads offer tools that allow you to limit your ad exposure to your current client list. While not as personal as an email, social media ads increase awareness and often offer high conversion rates
  • LNP Media Group can help you sync your email list with Google, Facebook, LinkedIn or other platforms. These platforms then limit ad distribution to your client list.*

2. Get refferals from your current clients.

Email Requests for Referrals

You’ve heard it before. The best way to get new clients is through referrals. Have you asked your satisfied tax clients for referrals? Again, a customized email campaign can be a fast way for you to reach many tax clients while still personalizing every email.

3. Be easy to find.

Search Marketing

While you may be getting busy, this is not the time to hide from your existing and potential clients:

  • Search engines are the first place all types of consumers and clients look for information on products and services, even professional services that they’ve used before
  • Make sure your firm is ranking high in searches, or your customers may contact your competitors instead

4. Spread the word.

Local Advertising

Stay in front of your clients with ads in LNP and LancasterOnline:

  • Our newspaper reaches approximately 40% of Lancaster County households and has the strongest readership among professionals, affluent homeowners, and community influencers
  • LancasterOnline reaches over a million individual users each month, making it the most popular news source in Central PA

Don’t let your short-term tasks take your attention off your long-term game—having more profitable and loyal clients. Contact us now to find out how LNP Media Group can help.

*Note: custom list availability varies. Talk to your LNP Media Group representative to find out more.

LNP Media Group is a division of Steinman Communications, one of the largest and most experienced communications companies in the Mid-Atlantic. Steinman Communications is an innovative, multi-channel communications company that delivers high quality news, information and entertainment to diverse audiences.

SCHEDULE YOUR FREE CONSULTATION