Marketing Tips for Home and Holiday Retailers
Fourth Quarter is Just Around the Corner. Are You Ready?
For businesses in the home and holiday markets, July is truly the calm before the storm. While home décor and holiday sales are traditionally very slow in July and August, September heralds the return of the hordes of eager shoppers. They’re ready to outfit their home for the cold weather and make this the best holiday season ever.
It’s no secret that fourth quarter can make or break a home fashion or holiday business. It makes sense to start planning your fourth quarter marketing strategies early. We can help.
The Goal is Top-of-Mind Awareness
When you think of phones, which brands come to mind? When you’re considering a new vehicle, which brands do you look at first? The brands that popped into your head have top-of-mind awareness with you. They are the brands you think of first when you think of that category.
Top-of-mind awareness is one of the most powerful marketing goal. Think of your best customers today. They come to your store often. They don’t complain (much) about price. They’re loyal. You have already achieved top-of-mind awareness with those people. Wouldn’t it be great if you could create the same kind of awareness with hundreds, even thousands, of new customers? This Fall your business goals should go beyond creating awareness. You want to create top-of-mind awareness.
Here in Lancaster County LNP Media Group offers a variety of ways to create top-of-mind awareness. We all know newspaper offers a highly visual medium. But did you know that LNP readers tend to be 40+ homeowners with families and above average income? For many home and holiday marketers, that’s the sweet spot.
That’s why, every Fall, LNP Media Group creates special Fall home sections developed to engage homeowners looking for ways to make this season the best one ever. Contact us to discover all the ways these special advertising opportunities can help your home and holiday business.
Combine the Reach of Print with the Laser-Focus of Digital
Nothing beats LNP for creating brand awareness, but if you want to combine your awareness campaign with super-targeted digital ads, we’ve got some great tools to help drive traffic into your door at the right time. LNP Media Group offers geo-fencing, a relatively new technology that pushes your ads out to customers’ mobile devices when they’re close to your store. That means they’re g
oing to be reminded of your business when they’re already in the neighborhood.
We also help businesses create special promotional landing pages, social and internet ads and help push those ads out to the targeted audiences that are most likely to purchase your goods. Be sure to contact us so our team can explain all the exciting digital options to your business.
Even the most loyal customer needs an occasional push to get them to shop at your business. Break through shopping apathy with exciting promotions and sales. While nothing moves people to action like super low prices, if you want to maintain margins, you may want to consider fun, thematic promotions that pique curiosity and encourage foot traffic. It requires your business to think creatively and get a little less predictable. Have a sale on everything orange. Run a scratch and win promotion. Unveil new merchandise at an invitation-only event.
And then promote it creatively with things like digital landing pages, social media ads and geo-fenced mobile ads. Fourth quarter is a time to make big, bold moves, so be creative and try moving outside of your comfort zone.
We’re Ready to Rock the Fourth Quarter
LNP Media Group is continually growing and adding new, exciting technologies to our suite of marketing and media products. If you have talked to us lately, fourth quarter is the time to get reacquainted. Give us a call and we’ll help you make this your best fourth quarter ever.