The Secrets to Getting More People into Your Restaurant
Good Food Starts with High-Volume Marketing
You have great food. Your restaurant looks good. And you finally got the back of the house into working order. All you’re missing are the crowds of hungry patrons. While Lancaster County is famous for having more than its fair share of outstanding eating options, not all restaurants are experiencing the same levels of success.
With so many great options available for diners, Lancaster restaurants need more than word of mouth to keep momentum going. In this super-competitive marketplace, smart advertising can make the difference between busy kitchens and layoffs.
Start with Awareness Marketing
You need to reach large numbers of people without paying a fortune. LNP Media Group offers a variety of media options developed especially for restaurants. In addition to vibrant newspaper options and the area’s most visited website, LNP Media also publishes several specialty publications that can also increase awareness. Each Thursday L
NP publishes Entertainment Lancaster, also know as EL, which is the area’s most comprehensive guide to weekend activities, destinations and events. Fly After 5 targets people in Lancaster County looking for exciting nightlife options, including restaurants, festivals and drinks. LNP Media Group also offers Spanish-language ads in LaVoz, the county’s only Spanish-language newspaper. There are so many ways to reach the patrons you’re looking for. We can help you make smart choices that make sense for your business and your bottom line. Contact us to find out more.
Invest in Photography
They say a picture is worth a thousand words, but for restaurant owners, it may actually be worth more. Today’s restaurant patrons not only look at photos of food online, they may be posting some of their own! Make sure you supplement their amateur photos with a professional shots of your own. Lancaster County has dozens of young photographers who are both eager to work and affordable. Once you upgrade your food photography, your ads will work better, your social media will get more attention and the perceptions of your restaurant and its food will skyrocket.
If you’re not ready for a website, spend some time with your Facebook page.
Many restaurants skip the website, and honestly, in today’s digital universe, that’s okay. But it’s not okay to treat a Facebook page like a website. You can’t set it and forget it, or update it twice a year. Facebook pages require regular content. We recommend creating new posts daily. You should be promoting new menu items, changes in hours, talk about how you handle food allergies, features shots of guests and employees, and generally create a daily conversation. Facebook pages that look and feel like abandoned property reflect poorly on your establishment.
Advertise on Facebook and Instagram
A few years ago, Facebook purchased Instagram. Now you can place ads on both platforms that are geographically targeted. You can also refine your ad delivery by specifying people of a certain age, gender or interest. Want to promote new gluten-free menu items? Facebook and Instagram can send ads only to people concerned about gluten allergies. Have a pricey menu? Just send ads to higher income groups in Lancaster County. You may be surprised by the ease and cost of these new media. LNP Media Group’s experiences social media experts can help make the most of your campaigns by creating and placings ads, creating special promotional landing pages and even creating and monitoring content.
You Have Dozens of Marketing Options
LNP Media Group offers a variety of print and online publications. We offer a wide range of digital marketing tools and social media content and advertising opportunities. If you haven’t talked to an LNP Media Group representative lately, you may be surprised at how flexible and affordable our offerings can be. Contact us today and let’s get reacquainted.
LNP Media Group is committed to delivering exceptional experiences to our audiences, our customers, our vendors and our employees throughout Lancaster County and Central Pennsylvania. We provide value to our marketing and advertising partners by building effective and innovative solutions and by delivering exemplary customer experiences.
LNP Media Group is a division of Steinman Communications, one of the largest and most experienced communications companies in the Mid-Atlantic. Steinman Communications is an innovative, multi-channel communications company that delivers high quality news, information and entertainment to diverse audiences.