Local Journalism

Local Journalism

Local Journalism

In recent decades, locally-owned newspapers have vanished at an alarming rate. Many have become “ghost newspapers,” — a newspaper that is still published, but less frequently or with a reduced number of pages.  In many cases, the quality of the editorial content is also greatly reduced, leaving citizens with little information about their communities and government. Generally, newspapers become ghost papers as a result of newsroom staff reductions or a merger with a large media company.

To put that into perspective, more than 370 daily newspapers in the United States are controlled by just five media companies. These media conglomerates often move ownership and management out of the communities in which they had long been invested, and act without consideration of the impact their actions will have on the community they’re meant to serve.

Susquehanna Printing printed papers

Providing the public with a common set of facts and information is one of the goals of the team of journalists at LNP Media Group. When community members can discuss and debate the issues facing us from the same set of facts which have been researched and reported by a trusted newsroom, that’s how meaningful community change comes about.

While the concept of local news companies reporting facts, building bridges within communities and helping citizens to find common ground isn’t new, it is more important than ever. A 2019 study published by the Greater Good Science Center at the University of California at Berkeley reports a rise in social and political polarization and tribalism in our communities. The price to be paid for failure to compromise and work together is high, the study also points to an increase in government shutdowns, lying, segregation and even violence as possible outcomes.

Most Americans believe that local news organizations like LNP Media Group are financially stable. According to a Pew Research study, more than 70% of Americans believe their local news organizations are doing fine financially.

They’re wrong.

And of course, many papers have simply closed their doors forever, creating “news deserts,” areas where there are no local news organizations to connect and inform members of the community. Twenty percent of the United States’ newspapers have gone out of business since 2004, and 64 percent of counties in America do not have a seven day newspaper. This means that more than 1,300 communities suffer from a lack of local news coverage.

There are financial impacts to the end of community newspapers, as well. A recent study published by the Brookings Institution examined the relationship between public finance and newspaper closures. Among its findings, the study revealed that the cost of municipal borrowing goes up by as much as a tenth of a percentage point, or 10 basis points, after the closure of a local newspaper.

The fact that LNP Media Group remains committed to publishing local news in print and online daily is increasingly unique.

%

American counties that do not have a seven day newspaper.

The good news is that you can help prevent Lancaster County from the fate suffered by so many other communities.

Click Icon
Subscribe

Support the journalists of LNP Media Group and their mission by subscribing to one of our publications

Newspaper Icon
Demand better

Only trust news from verified sources.

Advertisement Icon
Advertise

If you own or manage a local business, consider advertising in one of our publications.

Contribute

Donate to the Lancaster County Local Journalism Fund to support its mission to support, protect and expand local journalism in and for Lancaster County by promoting investigative and public interest journalism and media literacy.

Landing Pages and Analytics

Landing Pages and Analytics

Landing Pages & Analytics

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

SCHEDULE YOUR FREE CONSULTATION

Paid Search Advertising

Paid Search Advertising

Paid Search

Get Immediate Traffic with Paid Search Advertising

Paid search advertising, also called pay-per-click or PPC, is the fastest and most effective way to drive qualified traffic to your website.

Paid search is well suited for many different markets and industries from online stores selling unique products to dentists attracting new patients. It’s perfect for driving sales and generating phone calls. And, it’s all trackable so you know exactly what you’re getting for your money.

How Does Paid Search Work?

Your text ads show at the top of search results pages to people actively searching for the products/services you provide. Besides being front-and-center while your audience is in a moment of need, a main benefit of paid search is that you only pay when users click on your ads; impressions are free.

Additionally, everything is measurable so you can see how many impressions (views), clicks (traffic), and leads/sales your ads generated.

Our team of Google Certified experts is here to help increase your website traffic and take your digital marketing to the next level while getting the biggest bang for your marketing buck. Let’s chat about what paid search can do for your business.

Why Choose Paid Search Over Other Digital Marketing?

If you want an instant boost in relevant traffic and potential customers, paid search is second to none. It’s the fastest method to get targeted visitors; paid search ads help you gain prominent visibility at the right moment. Also consider that:

Even if your business is listed organically on the first page of Google search results, it only helps if that listing is at the top of the first page. The lower your listing is on the page the less likely it is that your target audience will find you. (If you don’t have a strong organic presence, check out our SEO services.)

Combining paid search with your other marketing efforts can lead to increased results across the board. Having strong visibility in all the media channels that your customers frequent improves overall results.

Ask us which advertising methods would be most effective for your business.

  • American consumers regularly search online for local businesses 86% 86%

Retargeting Ads as Part of Your Paid Search campaign

Retargeting ads can be essential to helping get the most out of paid search, thus increasing your ROI. Users who visit your website through a paid search ad can be tracked and shown your ads after they leave your site. This will continue to put your brand in front of the consumer and increase the chance that they will return to your site, thus increasing the overall effectiveness of your campaign.

Why Choose LNP Media Group for PPC?

We have the credentials, the skills, and the experience to get you real results. LNP Media Groups’s digital team is is Google certified in paid search. We are also an official Google Partner. This means that our team has taken extensive training and passed a certification exam to achieve this distinction.  It also means that we’re an established Google Ads company that has been acknowledged for our experience and our sustained, loyal clientele as well as our commitment to excellence. This partnership affords us dedicated communication with Google for support, assistance, and in-beta features.

We believe in complete transparency and continued effort. Some agencies will set up a campaign and let it run while being vague about data and costs. We prefer to work with you as an ongoing partner, striving for continual improvement while providing you with full transparency. There are no hidden fees or strings attached to our paid search services because if you succeed, we succeed.

Our Digital Team

At LNP Media Group, we’re commitment to outstanding service. We will strategize and execute a goal-oriented paid search campaign and keep you involved and updated, showing you real results and ROI. Our team will create effective, visually compelling ads and use conversion-driven messaging to optimize your campaign for the best possible performance.

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.

Frequently Asked Paid Search Questions

Why should I do paid search (PPC)?

PPC is the fastest way to get results. It can take a long time to improve your site’s organic search rankings, but paid search is like turning on a faucet – the traffic, and potentially the leads, will start flowing immediately.

Does paid search really get results?

Yes, PPC ads have an average click through rate of 2-3%, which is nearly 100x that of regular digital display ads. The reason is that paid search ads are shown to an active audience—people actively searching for those solutions in that moment—whereas display ads are shown to audiences that are doing other tasks and need to be interrupted in order to draw their click.

How do I know which search terms I should buy?
Don’t worry! Our experienced digital marketing team will do extensive research on the best search terms for your business. Then, we’ll perform continual optimization to adjust for the words that perform best.
What if I’m still not sure?

Try us! You’ll love our personalized service and data-driven results. Click here to get started.

CONTACT US »

Display Advertising

Display Advertising

Display & Retargeting Advertising

Build your Brand

Display ads promote your brand and give users a direct and easy way to engage with your website. Reach the exact prospective customers you need to grow your business with attention-grabbing display ads designed by our experienced design team. Display advertising can also highlight specific features of your business that you’d like to promote and will appear across millions of popular websites at a low cost-per-click.

Deliver a Message that is Unique to your Business

Our team of designers will create ads that stand out from the competition and are inspired by the look and feel of your brand. We’ll work with you to create ads that best suit your needs—including general brand awareness, sales promotion, specific products or services, events, milestones, and more.

Engage your Audience

Integrated Campaigns

We build display advertising campaigns that integrate well with your other marketing tactics including print ads, social media marketing, and more. When your message is consistent across all channels, it stands out and further enhances your brand.

Highlight Your Offerings

What does your business offer over your competition? Our team will develop custom ads to highlight your products and services while working with you to develop a strategy that maximizes the impact of your investment.

Target Specific Users

Build highly targeted campaigns that will reach your audience on websites where they spend time. Target your customers by age, interests, income range, presence of children, location, gender, education level, industries, job titles, licenses, and more.

Maximize Tracking Capabilities

We’re all about tracking results. Reports will be generated from our fulfillment system, and we will also apply tracking codes so you can track results through your Google Analytics. Need help getting this set up? We can do this for you.

Lower Cost-Per-Click

Display campaigns can fit any budget. We’ll work with you to design a campaign that maximizes the value of your dollar.

Keep your Audience Engaged

Retargeting Ads

Retargeting ads will follow your website’s visitors as they travel to other websites, drawing them back to your site after they’ve left. Re-engaging these potential customers will help encourage them to return and convert. Consistent retargeting is highly effective in turning prospects into customers. Retargeting should be part of almost every digital campaign.

What to Expect

Identify Target Audience

Who are you trying to reach? Do you want to reach more of your bread-and-butter customers or break into a new market? We’ll sit down with you to walk through your target audience by age, gender, geographic location, interest and more.

Develop Creative

What do you want to say? We’ll design ads that are consistent with your brand, logo, and website and align with our strategy to build awareness, or promote a product or service.

Get Started

Once the target audience is identified and the ads are approved, you can sit back and let us do the work!

We’ll keep you updated on your campaign and check it consistently to ensure peak performance. When we partner with your business, we’re invested in your success. Whether you use display ads, retargeting ads, or have a mixed campaign, we’re with you the entire way so that your advertising experience with us is as fruitful as possible.

Reporting

Throughout your campaign, we’ll provide detailed, outcome-based reporting while helping you interpret the results of your campaign. Our digital team of experts will go above and beyond to help you to fully understand your return on investment.

Landing Pages

We design custom landing pages that drive conversion and include forms to capture leads and contact information. Your digital ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content to drive inquiry or purchase. We offer custom landing page design for any type of digital marketing campaign.

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for examples of our clients’ successes.

CONTACT US »

Geo-Targeted Mobile Advertising

Geo-Targeted Mobile Advertising

Geo-Targeted Mobile Advertising

Unrivaled Precision

Geo-targeted mobile advertising (geofencing) targets specific audiences through a virtual geographic boundary (or “fence”). Our team will work with you to identify locations with a dense population of your target audience. Once the target locations are identified, we will develop engaging digital creatives to deliver to individuals inside the fence on their location-enabled mobile devices. Pew Research demonstrates that 85% of Americans now own a smartphone, which makes geofencing an ideal advertising strategy. We also offer geo-video campaigns, which are similar to geofencing but include 15-30 second video clips instead of GIF ads/digital creatives.

Modernize your Approach

Location-specific

Geo-targeted mobile advertising ( geofencing ) is one of the most effective and advanced ways of reaching an on-the-go audience at the right time and place. We define precise location targeting to craft a laser-focused campaign audience for your business.

GPS-Driven

When mobile users enter a geofenced area with their GPS-enabled device, their location is captured and your targeted ads are ready to be served to their device when they access apps and websites.

Capture Events

Whether you want to target a general location or a specific sporting event, concert, or business, we can help you reach your target demographic.

Retargeting

Individuals who engage with a geofencing ad can be retargeted on the same device at a later point in time, even after they’ve left the fenced area. By enabling retargeting, your campaign will hold the attention of your target audience over a longer period of time, thus maintaining top of mind awareness.

Landing Pages

We design custom landing pages that drive conversion and include forms to capture leads and contact information. Your geofencing ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content. We offer custom landing page design for any type of digital marketing campaign.

Modernize your Geofencing approach

We’re an Experienced Partner

We Capture Attention

Your ads are shown on apps and websites people are using—including more than 14,000 of our premium media partners. By leveraging our strong relationships, we provide access to both the Lancaster County market and the national market.

We Get Results

We’re here to help you grow your business. Check out our case studies page to hear what our clients have to say about us and read about their successful campaigns.

We Enhance your Experience

Want to take your digital advertising to the next level? Our digital display ads work hand-in-hand with geofencing to maximize the reach and retargeting potential of your campaign. Contact our team to find out more about the most effective ways to utilize geo-targeted location ads.

What to Expect

We keep you updated on your campaign at all times by providing in-depth reporting on the success of each individual creative asset and fence. We’ll sit down with you regularly to review our reporting metrics and talk through ways to optimize the campaign moving forward.

Step #1: Define Goals and Develop Strategy

We listen to your objectives and learn about your business so that we can develop the best geofencing strategy for you.

Step #2: Identify Fences and Creatives

Once we understand your strategic objectives, we’ll begin brainstorming fence locations and our graphic designers will produce engaging ads that speak to your target audience.

Step #3: Launch your Campaign

Once all the details are worked out, we’ll get your campaign started so you can begin seeing results. Our team will keep you updated on every aspect of your campaign performance.

Step #4: Reporting

We’ll review your campaign with you on a regular basis, describing the results, measuring return on investment, and providing recommendations for optimization moving forward

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.

Frequently Asked Questions

What makes geofencing special?

Geofencing is unique when compared to other forms of digital advertising due to its GPS targeted fences. These fences allow you to single out specific locations where your target audience may be, such as special events or competing businesses, allowing you to market to these consumers during and after the time that they have visited the targeted location. Geofencing also provides specific, detailed analytics regarding visits and frequency.

How does geofencing work?
Geofencing ads are delivered in apps and on mobile websites on tablets and mobile phones that have location services enabled. When a user enters the “fence” with location services enabled on their phone, an impression becomes available. We work to secure this impression and deliver your ad in this space. Ads often appear in gaming apps, weather apps, news websites, etc.
What are the limitations to consider?
Since geofencing ads are delivered based on physical location, we cannot target by demographic (gender, age, etc.). Therefore, it is very important to choose locations that will encompass a dense population of your target audience. Not all companies and organizations have logical geofencing strategies, meaning it is not the best marketing tactic for all advertisers. Our digital experts will work with you to determine whether geofencing is the best strategy for you.
Should my business invest in geofencing?

Many industries can benefit from geofencing and it is an important part of a diverse marketing portfolio. Geofencing has been proven to increase sales and it leads to faster conversions while also contributing to brand awareness. Geofencing represents a unique way to reach your target market, distinct from other forms of advertising. At LNP Media Group, we are experts in how to use geofencing to its maximum potential. Let our experts perform a free audit of your business’s website to get you started.

CONTACT US »