We’ve executed marketing campaigns for hundreds of local businesses that vary in size and industry. From one-time event promotions to long-term, multi-channel marketing plans, our experienced team can help you build a plan around your unique goals.

drive customers to your business

LNP Media Group publishes LNP and Lancaster Farming newspapers. Both publications share an in-house digital marketing agency that is Google Certified and a Google Partner, with proven expertise in Google Analytics, Google Ads, and Google Ad Manager. We are also Meta Certified on Facebook and Instagram. We make sure your digital advertising campaigns are optimized for best performance, including display, SEO, email marketing, paid search (PPC), geofencing, social media marketing, OTT/CTV, video, and photography.

We precision target your ideal potential customers by geography, demographics, job titles, interests and more. For every campaign, we provide a complete performance KPI report showing engagement and results, so you’ll know the exact ROI of your expenditure.

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; check out our case studies for examples of our clients’ successes.

In recent decades, locally-owned newspapers have vanished at an alarming rate. Many have become “ghost newspapers,” — a newspaper that is still published, but less frequently or with a reduced number of pages.  In many cases, the quality of the editorial content is also greatly reduced, leaving citizens with little information about their communities and government. Generally, newspapers become ghost papers as a result of newsroom staff reductions or a merger with a large media company.

To put that into perspective, more than 370 daily newspapers in the United States are controlled by just five media companies. These media conglomerates often move ownership and management out of the communities in which they had long been invested, and act without consideration of the impact their actions will have on the community they’re meant to serve.

The good news is that you can help prevent Lancaster County from the fate suffered by so many other communities.

Advertise

If you own or manage a local business, consider advertising in one of our publications.

Paid search advertising, also called pay-per-click or PPC, is the fastest and most effective way to drive qualified traffic to your website.

Paid search is well suited for many different markets and industries from online stores selling unique products to dentists attracting new patients. It’s perfect for driving sales and generating phone calls. And, it’s all trackable so you know exactly what you’re getting for your money.

If you want an instant boost in relevant traffic and potential customers, paid search is second to none. It’s the fastest method to get targeted visitors; paid search ads help you gain prominent visibility at the right moment. Also consider that:

• • 86% of all American consumers regularly search online for local businesses.
• • The top 3 ad positions on the search results pages earn more than 40% of clicks.
• • PPC traffic earns approximately 50% more lead/sales than organic web traffic.

Even if your business is listed organically on the first page of Google search results, it only helps if that listing is at the top of the first page. The lower your listing is on the page the less likely it is that your target audience will find you. (If you don’t have a strong organic presence, check out our SEO services.)

Combining paid search with your other marketing efforts can lead to increased results across the board. Having strong visibility in all the media channels that your customers frequent improves overall results.

Ask us which advertising methods would be most effective for your business.

We have the credentials, the skills, and the experience to get you real results. LNP Media Groups’s digital team is is Google certified in paid search. We are also an official Google Partner. This means that our team has taken extensive training and passed a certification exam to achieve this distinction.  It also means that we’re an established Google Ads company that has been acknowledged for our experience and our sustained, loyal clientele as well as our commitment to excellence. This partnership affords us dedicated communication with Google for support, assistance, and in-beta features.

We believe in complete transparency and continued effort. Some agencies will set up a campaign and let it run while being vague about data and costs. We prefer to work with you as an ongoing partner, striving for continual improvement while providing you with full transparency. There are no hidden fees or strings attached to our paid search services because if you succeed, we succeed.

Our Digital Team

At LNP Media Group, we’re commitment to outstanding service. We will strategize and execute a goal-oriented paid search campaign and keep you involved and updated, showing you real results and ROI. Our team will create effective, visually compelling ads and use conversion-driven messaging to optimize your campaign for the best possible performance.