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We’ve executed marketing campaigns for hundreds of local businesses that vary in size and industry. From one-time event promotions to long-term, multi-channel marketing plans, our experienced team can help you build a plan around your unique goals.

In recent decades, locally-owned newspapers have vanished at an alarming rate. Many have become “ghost newspapers,” — a newspaper that is still published, but less frequently or with a reduced number of pages.  In many cases, the quality of the editorial content is also greatly reduced, leaving citizens with little information about their communities and government. Generally, newspapers become ghost papers as a result of newsroom staff reductions or a merger with a large media company.

To put that into perspective, more than 370 daily newspapers in the United States are controlled by just five media companies. These media conglomerates often move ownership and management out of the communities in which they had long been invested, and act without consideration of the impact their actions will have on the community they’re meant to serve.

The good news is that you can help prevent Lancaster County from the fate suffered by so many other communities.

Advertise

If you own or manage a local business, consider advertising in one of our publications.

Paid search advertising, also called pay-per-click or PPC, is the fastest and most effective way to drive qualified traffic to your website.

Paid search is well suited for many different markets and industries from online stores selling unique products to dentists attracting new patients. It’s perfect for driving sales and generating phone calls. And, it’s all trackable so you know exactly what you’re getting for your money.

If you want an instant boost in relevant traffic and potential customers, paid search is second to none. It’s the fastest method to get targeted visitors; paid search ads help you gain prominent visibility at the right moment. Also consider that:

• • 86% of all American consumers regularly search online for local businesses.
• • The top 3 ad positions on the search results pages earn more than 40% of clicks.
• • PPC traffic earns approximately 50% more lead/sales than organic web traffic.

Even if your business is listed organically on the first page of Google search results, it only helps if that listing is at the top of the first page. The lower your listing is on the page the less likely it is that your target audience will find you. (If you don’t have a strong organic presence, check out our SEO services.)

Combining paid search with your other marketing efforts can lead to increased results across the board. Having strong visibility in all the media channels that your customers frequent improves overall results.

Ask us which advertising methods would be most effective for your business.

We have the credentials, the skills, and the experience to get you real results. LNP Media Groups’s digital team is is Google certified in paid search. We are also an official Google Partner. This means that our team has taken extensive training and passed a certification exam to achieve this distinction.  It also means that we’re an established Google Ads company that has been acknowledged for our experience and our sustained, loyal clientele as well as our commitment to excellence. This partnership affords us dedicated communication with Google for support, assistance, and in-beta features.

We believe in complete transparency and continued effort. Some agencies will set up a campaign and let it run while being vague about data and costs. We prefer to work with you as an ongoing partner, striving for continual improvement while providing you with full transparency. There are no hidden fees or strings attached to our paid search services because if you succeed, we succeed.

Our Digital Team

At LNP Media Group, we’re commitment to outstanding service. We will strategize and execute a goal-oriented paid search campaign and keep you involved and updated, showing you real results and ROI. Our team will create effective, visually compelling ads and use conversion-driven messaging to optimize your campaign for the best possible performance.

Build your Brand

Display ads promote your brand and give users a direct and easy way to engage with your website. Reach the exact prospective customers you need to grow your business with attention-grabbing display ads designed by our experienced design team. Display advertising can also highlight specific features of your business that you’d like to promote and will appear across millions of popular websites at a low cost-per-click.

Engage your Audience

Integrated Campaigns

We build display advertising campaigns that integrate well with your other marketing tactics including print ads, social media marketing, and more. When your message is consistent across all channels, it stands out and further enhances your brand.

Highlight Your Offerings

What does your business offer over your competition? Our team will develop custom ads to highlight your products and services while working with you to develop a strategy that maximizes the impact of your investment.

Target Specific Users

Build highly targeted campaigns that will reach your audience on websites where they spend time. Target your customers by age, interests, income range, presence of children, location, gender, education level, industries, job titles, licenses, or the keywords they are searching.

Maximize Tracking Capabilities

We’re all about tracking results. Reports will be generated from our fulfillment system, and we will also apply tracking codes so you can track results through your Google Analytics. Need help getting this set up? We can do this for you.

Lower Cost-Per-Click

Display campaigns can fit any budget. We’ll work with you to design a campaign that maximizes the value of your dollar.

What to Expect

Identify Target Audience

Who are you trying to reach? Do you want to reach more of your bread-and-butter customers or break into a new market? We’ll sit down with you to walk through your target audience by age, gender, geographic location, interests and more.

Develop Creative

What do you want to say? We’ll design ads that are consistent with your brand, logo, and website and align with our strategy to build awareness, or promote a product or service.

Get Started

Once the target audience is identified and the ads are approved, you can sit back and let us do the work!

We’ll keep you updated on your campaign and check it consistently to ensure peak performance. When we partner with your business, we’re invested in your success. Whether you use display ads, retargeting ads, or have a mixed campaign, we’re with you the entire way so that your advertising experience with us is as fruitful as possible.

Reporting

Throughout your campaign, we’ll provide detailed, outcome-based reporting while helping you interpret the results of your campaign. Our digital team of experts will go above and beyond to help you to fully understand your return on investment.

Landing Pages

We design custom landing pages that drive conversion and include forms to capture leads and contact information. Your digital ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content to drive inquiry or purchase. We offer custom landing page design for any type of digital marketing campaign.