Digital Marketing

Digital Marketing

Digital Marketing

Data Driven, Results Oriented

At LNP Media Group, you get a team of experts who can provide you with marketing strategy, creative design, and campaign fulfillment under one roof.

Interested in learning more? Let's talk!

Our Services

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Get your business at the top of Google when users search topics relating to your products and services.

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Increase traffic and engagement with your business by targeting users by their interests, demographics, and job titles.


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Send mobile ads to users based on their current location.

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Get your message on Lancaster’s #1 news site reaching over 3 million unique visitors each month.

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Send a targeted email to thousands of email users who fit your customer demographic.

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Serve banner ads to users based on a variety of target parameters. Retarget those users once they’ve entered your site to stay top of mind.

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Attract the attention of viewers who are watching programs on streaming devices with your commercial.

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Visually tell your story, promote a sale, or enhance your brand with our creative services.

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Improve your website’s organic visibility on search engines to increase the quantity of visitors to your site.

Our Process


We believe that understanding your business and marketing goals is key to creating a strategy that generates ROI.


We develop a custom marketing strategy and creative direction that reaches your target demographic in a meaningful and measurable way.


We grow your website traffic, improve brand awareness, and increase engagement with your brand.


We produce monthly reports that outline your ROI and other key performance indicators. We continually review and optimize your campaigns for growth.

“The video production team has been a joy to work with, they work along side me to capture the vision in my head and produce beautiful video content.”
– Tammy Evans

We’ve executed marketing campaigns for hundreds of local businesses that vary in size and industry. From one-time event promotions to long-term, multi-channel marketing plans, our experienced team can help you build a plan around your unique goals.

Interested in learning more? Let's talk!

Digital Marketing

Lancaster Farming Digital Agency

Lancaster Farming Digital Agency

drive customers to your business

LNP Media Group publishes LNP and Lancaster Farming newspapers. Both publications share an in-house digital marketing agency that is Google Certified and a Google Partner, with proven expertise in Google Analytics, Google Ads, and Google Ad Manager. We are also Meta Certified on Facebook and Instagram. We make sure your digital advertising campaigns are optimized for best performance, including display, SEO, email marketing, paid search (PPC), geofencing, social media marketing, OTT/CTV, video, and photography.

We precision target your ideal potential customers by geography, demographics, job titles, interests and more. For every campaign, we provide a complete performance KPI report showing engagement and results, so you’ll know the exact ROI of your expenditure.

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; check out our case studies for examples of our clients’ successes.


Local Journalism

Local Journalism

Local Journalism

In recent decades, locally-owned newspapers have vanished at an alarming rate. Many have become “ghost newspapers,” — a newspaper that is still published, but less frequently or with a reduced number of pages.  In many cases, the quality of the editorial content is also greatly reduced, leaving citizens with little information about their communities and government. Generally, newspapers become ghost papers as a result of newsroom staff reductions or a merger with a large media company.

To put that into perspective, more than 370 daily newspapers in the United States are controlled by just five media companies. These media conglomerates often move ownership and management out of the communities in which they had long been invested, and act without consideration of the impact their actions will have on the community they’re meant to serve.

Susquehanna Printing printed papers

Providing the public with a common set of facts and information is one of the goals of the team of journalists at LNP Media Group. When community members can discuss and debate the issues facing us from the same set of facts which have been researched and reported by a trusted newsroom, that’s how meaningful community change comes about.

While the concept of local news companies reporting facts, building bridges within communities and helping citizens to find common ground isn’t new, it is more important than ever. A 2019 study published by the Greater Good Science Center at the University of California at Berkeley reports a rise in social and political polarization and tribalism in our communities. The price to be paid for failure to compromise and work together is high, the study also points to an increase in government shutdowns, lying, segregation and even violence as possible outcomes.

Most Americans believe that local news organizations like LNP Media Group are financially stable. According to a Pew Research study, more than 70% of Americans believe their local news organizations are doing fine financially.

They’re wrong.

And of course, many papers have simply closed their doors forever, creating “news deserts,” areas where there are no local news organizations to connect and inform members of the community. Twenty percent of the United States’ newspapers have gone out of business since 2004, and 64 percent of counties in America do not have a seven day newspaper. This means that more than 1,300 communities suffer from a lack of local news coverage.

There are financial impacts to the end of community newspapers, as well. A recent study published by the Brookings Institution examined the relationship between public finance and newspaper closures. Among its findings, the study revealed that the cost of municipal borrowing goes up by as much as a tenth of a percentage point, or 10 basis points, after the closure of a local newspaper.

The fact that LNP Media Group remains committed to publishing local news in print and online daily is increasingly unique.


American counties that do not have a seven day newspaper.

The good news is that you can help prevent Lancaster County from the fate suffered by so many other communities.

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Support the journalists of LNP Media Group and their mission by subscribing to one of our publications

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Demand better

Only trust news from verified sources.

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If you own or manage a local business, consider advertising in one of our publications.


Donate to the Lancaster County Local Journalism Fund to support its mission to support, protect and expand local journalism in and for Lancaster County by promoting investigative and public interest journalism and media literacy.

Landing Pages and Analytics

Landing Pages and Analytics

Landing Pages & Analytics

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Paid Search Advertising

Paid Search Advertising

Paid Search

Get Immediate Traffic with Paid Search Advertising

Paid search advertising, also called pay-per-click or PPC, is the fastest and most effective way to drive qualified traffic to your website.

Paid search is well suited for many different markets and industries from online stores selling unique products to dentists attracting new patients. It’s perfect for driving sales and generating phone calls. And, it’s all trackable so you know exactly what you’re getting for your money.

How Does Paid Search Work?

Your text ads show at the top of search results pages to people actively searching for the products/services you provide. Besides being front-and-center while your audience is in a moment of need, a main benefit of paid search is that you only pay when users click on your ads; impressions are free.

Additionally, everything is measurable so you can see how many impressions (views), clicks (traffic), and leads/sales your ads generated.

Our team of Google Certified experts is here to help increase your website traffic and take your digital marketing to the next level while getting the biggest bang for your marketing buck. Let’s chat about what paid search can do for your business.

Why Choose Paid Search Over Other Digital Marketing?

If you want an instant boost in relevant traffic and potential customers, paid search is second to none. It’s the fastest method to get targeted visitors; paid search ads help you gain prominent visibility at the right moment. Also consider that:

Even if your business is listed organically on the first page of Google search results, it only helps if that listing is at the top of the first page. The lower your listing is on the page the less likely it is that your target audience will find you. (If you don’t have a strong organic presence, check out our SEO services.)

Combining paid search with your other marketing efforts can lead to increased results across the board. Having strong visibility in all the media channels that your customers frequent improves overall results.

Ask us which advertising methods would be most effective for your business.

  • American consumers regularly search online for local businesses 86% 86%

Retargeting Ads as Part of Your Paid Search campaign

Retargeting ads can be essential to helping get the most out of paid search, thus increasing your ROI. Users who visit your website through a paid search ad can be tracked and shown your ads after they leave your site. This will continue to put your brand in front of the consumer and increase the chance that they will return to your site, thus increasing the overall effectiveness of your campaign.

Why Choose LNP Media Group for PPC?

We have the credentials, the skills, and the experience to get you real results. LNP Media Groups’s digital team is is Google certified in paid search. We are also an official Google Partner. This means that our team has taken extensive training and passed a certification exam to achieve this distinction.  It also means that we’re an established Google Ads company that has been acknowledged for our experience and our sustained, loyal clientele as well as our commitment to excellence. This partnership affords us dedicated communication with Google for support, assistance, and in-beta features.

We believe in complete transparency and continued effort. Some agencies will set up a campaign and let it run while being vague about data and costs. We prefer to work with you as an ongoing partner, striving for continual improvement while providing you with full transparency. There are no hidden fees or strings attached to our paid search services because if you succeed, we succeed.

Our Digital Team

At LNP Media Group, we’re commitment to outstanding service. We will strategize and execute a goal-oriented paid search campaign and keep you involved and updated, showing you real results and ROI. Our team will create effective, visually compelling ads and use conversion-driven messaging to optimize your campaign for the best possible performance.

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.

Frequently Asked Paid Search Questions

Why should I do paid search (PPC)?

PPC is the fastest way to get results. It can take a long time to improve your site’s organic search rankings, but paid search is like turning on a faucet – the traffic, and potentially the leads, will start flowing immediately.

Does paid search really get results?

Yes, PPC ads have an average click through rate of 2-3%, which is nearly 100x that of regular digital display ads. The reason is that paid search ads are shown to an active audience—people actively searching for those solutions in that moment—whereas display ads are shown to audiences that are doing other tasks and need to be interrupted in order to draw their click.

How do I know which search terms I should buy?
Don’t worry! Our experienced digital marketing team will do extensive research on the best search terms for your business. Then, we’ll perform continual optimization to adjust for the words that perform best.
What if I’m still not sure?

Try us! You’ll love our personalized service and data-driven results. Click here to get started.