Support Local News

Support Local News

Support Local News

Lancaster County’s Only Watchdog News Source

Our reporting focuses on critical issues that affect the people of Lancaster County.
We make positive change happen.

Fighting for Transparency

An LNP|LancasterOnline reporter uncovered the lack of transparency and local government awareness about hazardous materials being carried across Lancaster County and central Pennsylvania by freight trains.

The result? Shortly after LNP|LancasterOnline published that package of stories, the Pennsylvania attorney general joined other states in calling for federal rules to require railroads to make information about hazardous materials being hauled on their trains available electronically to emergency responders.

Shining a Light on Housing Safety

Lancaster City changed its policy for how it distributed free smoke detectors after LNP|LancasterOnline reported on homeowners who said the city had declined their request for free smoke detectors.

Shining a Light on Housing Safety

Lancaster City changed its policy for how it distributed free smoke detectors after LNP|LancasterOnline reported on homeowners who said the city had declined their request for free smoke detectors.

Helping People in Need

Linda Gordon read in LNP|LancasterOnline about Tasos Marinos, who urgently needed a kidney donation. Gordon stepped up and donated one of her kidneys, saving Marinos’ life.

Why Supporting Local News Matters

LNP|LancasterOnline produces truthful, fact-based, fully transparent reporting about local issues that matter. We are the watchdog for the people of Lancaster County. Since 2005, the United States has lost more than a third of its newspapers.

Research shows that when the availability of local news declines, there are serious and measurable negative impacts on communities:

The cost of government borrowing goes up.

The number and salaries of government employees goes up.

Police clear fewer violent crimes.

Less federal money is allocated locally.

Fewer people run for office.

Voter turnout drops.

Fewer people join civic organizations.

Fewer people contact elected officials.

Subscription Benefits

More than just thoughtful, insightful news reporting.

 

  • Convenient e-newspaper to read on your tablet or phone

  • In-depth high school sports reporting and box scores

  • Letters to the Editor

  • Restaurant Inspections

  • Local obituaries

  • Recipes

  • Deeds recorded

  • Municipal briefs

  • School board reports

  • Quarterly Balance lifestyle magazine

  • Two pages of comics

  • Engaging puzzles and games, including sudoku, word jumble, and three crossword puzzles daily

FAQs

What makes you different from other news media?

We are locally owned and operated. In a world where large corporations increasingly gobble up local newspapers, LNP|LancasterOnline, and our parent company WITF, remain proudly independent. This stands in stark contrast to most areas of the US, which no longer have their own, locally owned news media. According to the Local News Initiative, “more than half of all daily newspapers and a quarter of other newspapers are owned by the ten largest chains.” Ownership of the largest chains tends to be corporate hedge funds with no interest in, or loyalty to, local communities.

Why should I subscribe?

Because we need you to be a part of our mission to keep Lancaster County safe, thriving, and informed. We aren’t owned by a deep-pocketed multinational company. Like you, we are local. We live here, we work here, and we need your support to continue the good work we are doing.

What is your cancellation policy?

You can cancel your subscription at any time, but we hope you won’t. Your subscription is about more than supporting LNP|LancasterOnline, it’s about supporting your community.

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Digital Marketing

Digital Marketing

Digital Marketing

Data Driven, Results Oriented

At LNP Media Group, you get a team of experts who can provide you with marketing strategy, creative design, and campaign fulfillment under one roof.

Interested in learning more? Let’s talk!





    Our Services

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    Get your business at the top of Google when users search topics relating to your products and services.

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    Increase traffic and engagement with your business by targeting users by their interests, demographics, and job titles.

     

    Geofencing icon

    Send mobile ads to users based on their current location.

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    Get your message on Lancaster’s #1 news site reaching over 3 million unique visitors each month.

    Email marketing icon

    Send a targeted email to thousands of email users who fit your customer demographic.

    Retargeting icon

    Serve banner ads to users based on a variety of target parameters. Retarget those users once they’ve entered your site to stay top of mind.

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    Attract the attention of viewers who are watching programs on streaming devices with your commercial.

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    Visually tell your story, promote a sale, or enhance your brand with our creative services.

    SEO icon

    SEO

    Improve your website’s organic visibility on search engines to increase the quantity of visitors to your site.

    Our Process

    LEARN

    We believe that understanding your business and marketing goals is key to creating a strategy that generates ROI.

    PLAN

    We develop a custom marketing strategy and creative direction that reaches your target demographic in a meaningful and measurable way.

    Launch

    We grow your website traffic, improve brand awareness, and increase engagement with your brand.

    Track

    We produce monthly reports that outline your ROI and other key performance indicators. We continually review and optimize your campaigns for growth.

    “The video production team has been a joy to work with, they work along side me to capture the vision in my head and produce beautiful video content.”
    – Tammy Evans

    We’ve executed marketing campaigns for hundreds of local businesses that vary in size and industry. From one-time event promotions to long-term, multi-channel marketing plans, our experienced team can help you build a plan around your unique goals.

    Interested in learning more? Let's talk!

    Local Journalism

    Local Journalism

    Local Journalism

    In recent decades, locally-owned newspapers have vanished at an alarming rate. Many have become “ghost newspapers,” — a newspaper that is still published, but less frequently or with a reduced number of pages.  In many cases, the quality of the editorial content is also greatly reduced, leaving citizens with little information about their communities and government. Generally, newspapers become ghost papers as a result of newsroom staff reductions or a merger with a large media company.

    To put that into perspective, more than 370 daily newspapers in the United States are controlled by just five media companies. These media conglomerates often move ownership and management out of the communities in which they had long been invested, and act without consideration of the impact their actions will have on the community they’re meant to serve.

    Susquehanna Printing printed papers

    Providing the public with a common set of facts and information is one of the goals of the team of journalists at LNP Media Group. When community members can discuss and debate the issues facing us from the same set of facts which have been researched and reported by a trusted newsroom, that’s how meaningful community change comes about.

    While the concept of local news companies reporting facts, building bridges within communities and helping citizens to find common ground isn’t new, it is more important than ever. A 2019 study published by the Greater Good Science Center at the University of California at Berkeley reports a rise in social and political polarization and tribalism in our communities. The price to be paid for failure to compromise and work together is high, the study also points to an increase in government shutdowns, lying, segregation and even violence as possible outcomes.

    Most Americans believe that local news organizations like LNP Media Group are financially stable. According to a Pew Research study, more than 70% of Americans believe their local news organizations are doing fine financially.

    They’re wrong.

    And of course, many papers have simply closed their doors forever, creating “news deserts,” areas where there are no local news organizations to connect and inform members of the community. Twenty percent of the United States’ newspapers have gone out of business since 2004, and 64 percent of counties in America do not have a seven day newspaper. This means that more than 1,300 communities suffer from a lack of local news coverage.

    There are financial impacts to the end of community newspapers, as well. A recent study published by the Brookings Institution examined the relationship between public finance and newspaper closures. Among its findings, the study revealed that the cost of municipal borrowing goes up by as much as a tenth of a percentage point, or 10 basis points, after the closure of a local newspaper.

    The fact that LNP Media Group remains committed to publishing local news in print and online daily is increasingly unique.

    %

    American counties that do not have a seven day newspaper.

    The good news is that you can help prevent Lancaster County from the fate suffered by so many other communities.

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    Support the journalists of LNP Media Group and their mission by subscribing to one of our publications

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    Demand better

    Only trust news from verified sources.

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    If you own or manage a local business, consider advertising in one of our publications.

    Contribute

    LNP Media Group is a subsidiary of WITF. Please support our mission to protect and expand local journalism in and for southeastern Pennsylvania by promoting investigative and public interest journalism and media literacy.

    Paid Search Advertising

    Paid Search Advertising

    Paid Search

    Get Immediate Traffic with Paid Search Advertising

    Paid search advertising, also called pay-per-click or PPC, is the fastest and most effective way to drive qualified traffic to your website.

    Paid search is well suited for many different markets and industries from online stores selling unique products to dentists attracting new patients. It’s perfect for driving sales and generating phone calls. And, it’s all trackable so you know exactly what you’re getting for your money.

    How Does Paid Search Work?

    Your text ads show at the top of search results pages to people actively searching for the products/services you provide. Besides being front-and-center while your audience is in a moment of need, a main benefit of paid search is that you only pay when users click on your ads; impressions are free.

    Additionally, everything is measurable so you can see how many impressions (views), clicks (traffic), and leads/sales your ads generated.

    Our team of Google Certified experts is here to help increase your website traffic and take your digital marketing to the next level while getting the biggest bang for your marketing buck. Let’s chat about what paid search can do for your business.

    Why Choose Paid Search Over Other Digital Marketing?

    If you want an instant boost in relevant traffic and potential customers, paid search is second to none. It’s the fastest method to get targeted visitors; paid search ads help you gain prominent visibility at the right moment. Also consider that:

    Even if your business is listed organically on the first page of Google search results, it only helps if that listing is at the top of the first page. The lower your listing is on the page the less likely it is that your target audience will find you. (If you don’t have a strong organic presence, check out our SEO services.)

    Combining paid search with your other marketing efforts can lead to increased results across the board. Having strong visibility in all the media channels that your customers frequent improves overall results.

    Ask us which advertising methods would be most effective for your business.

    • American consumers regularly search online for local businesses 86% 86%

    Retargeting Ads as Part of Your Paid Search campaign

    Retargeting ads can be essential to helping get the most out of paid search, thus increasing your ROI. Users who visit your website through a paid search ad can be tracked and shown your ads after they leave your site. This will continue to put your brand in front of the consumer and increase the chance that they will return to your site, thus increasing the overall effectiveness of your campaign.

    Why Choose LNP Media Group for PPC?

    We have the credentials, the skills, and the experience to get you real results. LNP Media Groups’s digital team is is Google certified in paid search. We are also an official Google Partner. This means that our team has taken extensive training and passed a certification exam to achieve this distinction.  It also means that we’re an established Google Ads company that has been acknowledged for our experience and our sustained, loyal clientele as well as our commitment to excellence. This partnership affords us dedicated communication with Google for support, assistance, and in-beta features.

    We believe in complete transparency and continued effort. Some agencies will set up a campaign and let it run while being vague about data and costs. We prefer to work with you as an ongoing partner, striving for continual improvement while providing you with full transparency. There are no hidden fees or strings attached to our paid search services because if you succeed, we succeed.

    Our Digital Team

    At LNP Media Group, we’re commitment to outstanding service. We will strategize and execute a goal-oriented paid search campaign and keep you involved and updated, showing you real results and ROI. Our team will create effective, visually compelling ads and use conversion-driven messaging to optimize your campaign for the best possible performance.

    Results Matter

    You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.

    Frequently Asked Paid Search Questions

    Why should I do paid search (PPC)?

    PPC is the fastest way to get results. It can take a long time to improve your site’s organic search rankings, but paid search is like turning on a faucet – the traffic, and potentially the leads, will start flowing immediately.

    Does paid search really get results?

    Yes, PPC ads have an average click through rate of 2-3%, which is nearly 100x that of regular digital display ads. The reason is that paid search ads are shown to an active audience—people actively searching for those solutions in that moment—whereas display ads are shown to audiences that are doing other tasks and need to be interrupted in order to draw their click.

    How do I know which search terms I should buy?
    Don’t worry! Our experienced digital marketing team will do extensive research on the best search terms for your business. Then, we’ll perform continual optimization to adjust for the words that perform best.
    What if I’m still not sure?

    Try us! You’ll love our personalized service and data-driven results. Click here to get started.

    CONTACT US »

    Display Advertising

    Display Advertising

    Display & Retargeting Advertising

    Build your Brand

    Display ads promote your brand and give users a direct and easy way to engage with your website. Reach the exact prospective customers you need to grow your business with attention-grabbing display ads designed by our experienced design team. Display advertising can also highlight specific features of your business that you’d like to promote and will appear across millions of popular websites at a low cost-per-click.

    Deliver a Message that is Unique to your Business

    Our team of designers will create ads that stand out from the competition and are inspired by the look and feel of your brand. We’ll work with you to create ads that best suit your needs—including general brand awareness, sales promotion, specific products or services, events, milestones, and more.

    Engage your Audience

    Integrated Campaigns

    We build display advertising campaigns that integrate well with your other marketing tactics including print ads, social media marketing, and more. When your message is consistent across all channels, it stands out and further enhances your brand.

    Highlight Your Offerings

    What does your business offer over your competition? Our team will develop custom ads to highlight your products and services while working with you to develop a strategy that maximizes the impact of your investment.

    Target Specific Users

    Build highly targeted campaigns that will reach your audience on websites where they spend time. Target your customers by age, interests, income range, presence of children, location, gender, education level, industries, job titles, licenses, or the keywords they are searching.

    Maximize Tracking Capabilities

    We’re all about tracking results. Reports will be generated from our fulfillment system, and we will also apply tracking codes so you can track results through your Google Analytics. Need help getting this set up? We can do this for you.

    Lower Cost-Per-Click

    Display campaigns can fit any budget. We’ll work with you to design a campaign that maximizes the value of your dollar.

    Keep your Audience Engaged

    Retargeting Ads

    Retargeting ads will follow your website’s visitors as they travel to other websites, drawing them back to your site after they’ve left. Re-engaging these potential customers will help encourage them to return and convert. Consistent retargeting is highly effective in turning prospects into customers. Retargeting should be part of almost every digital campaign.

    What to Expect

    Identify Target Audience

    Who are you trying to reach? Do you want to reach more of your bread-and-butter customers or break into a new market? We’ll sit down with you to walk through your target audience by age, gender, geographic location, interests and more.

    Develop Creative

    What do you want to say? We’ll design ads that are consistent with your brand, logo, and website and align with our strategy to build awareness, or promote a product or service.

    Get Started

    Once the target audience is identified and the ads are approved, you can sit back and let us do the work!

    We’ll keep you updated on your campaign and check it consistently to ensure peak performance. When we partner with your business, we’re invested in your success. Whether you use display ads, retargeting ads, or have a mixed campaign, we’re with you the entire way so that your advertising experience with us is as fruitful as possible.

    Reporting

    Throughout your campaign, we’ll provide detailed, outcome-based reporting while helping you interpret the results of your campaign. Our digital team of experts will go above and beyond to help you to fully understand your return on investment.

    Landing Pages

    We design custom landing pages that drive conversion and include forms to capture leads and contact information. Your digital ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content to drive inquiry or purchase. We offer custom landing page design for any type of digital marketing campaign.

    Results Matter

    You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for examples of our clients’ successes.

    CONTACT US »