Video Marketing with LNP Studios

by awertz | Jul 24, 2017 | Uncategorized

Video Marketing with LNP Studios

AT LNP MEDIA GROUP, WE’RE PASSIONATE ABOUT CREATING CAPTIVATING VISUAL CONTENT FOR YOUR BUSINESS.

Our in-house video marketing team is dedicated to bringing your visions to life, whether it’s through brand videos, TV commercials, short films, web videos, music videos or corporate presentations. We’re ready to shoot on location or in our state-of-the-art video studio in the heart of downtown Lancaster. We’ve also got certified drone pilots on our team who can shoot aerial videos or photos as well as professional, HD, multi-cam live streaming services to Facebook, YouTube or your custom RTMP. And, naturally, our team also consists of talented photographers who can capture still images of your business, your team, or your products.

What makes us unique compared to other video production companies in Central Pennsylvania is that we’re also a full-service media company with the resources to place and market your video. Working with your business from start to finish enables us to deliver a consistent brand experience that breaks through to your consumers. Read our blog post about video marketing for small businesses here.

Why is video marketing important for your business?

Video tells the story of your company and shows customers who you are and what you have to offer. The numbers speak for themselves: 85% of the US online audience watches videos, with millennials watching more video than other demographic groups. In addition, over 8 billion video views occur on Facebook every day. Video marketing is effective in driving stronger customer engagement, with social video ads being the #1 way that consumers discovered a brand from which they later made purchases. Another strong use of video is how-to videos so that your business becomes a trusted resource for your customers.

People watch video on Facebook, each day!

Our Services

Planning

• Audience Profiling
• Content Development
• Brand Development
• Brand Positioning
• Storyboarding
• Production Planning

Production

• On-site or In-studio Shooting
• Directing & Filming
• Photography
• Lighting & Sound
• Art Direction
• Set Design & Styling

Post-Production

• Professional Editing
• Voice Over
• Music
• Graphics & Animation
• Coloring & Grading
• Video Placement Consultation

Placement

• Websites
• Social Media Channels
• Targeted Emails
• Blogs
• TV Commercials
• Pre-roll & Post-roll

St. Boniface Craft Brewing

Crafting the 225 Prohibition Lager to celebrate LNP’s 225^th anniversary.

Bayshore Ford — TV commercial

You’re the boss! Why customers love our commercial vehicle center.

Landis at Home — Brand video

Aging at home with kind, compassionate caregivers makes all the difference.

Hardwood Floors of Lancaster — Brand video

Fantastic looking floors, handcrafted and installed at competitive prices.

LNP Studios — Aerial reel

Showcasing drone footage created by our team in beautiful Lancaster County.

M2 Dentistry for Children and Teens — Brand video

Our practice values one-on-one visits with children for a fun and positive dental experience.

Sundance Car Wash — Brand Video

The story of a local, family-owned business in Lancaster County.

Nissley Winery — Brand video

Three generations of winemakers in Lancaster County, making award-winning estate-bottled wine.

Susquehanna Printing — Hiring Video

Open positions for a state of the art printing operation in Lancaster!

Best Workplaces — Winning Companies

These companies help make Lancaster County a great place to live and work.

Martin’s Flooring— Brand Video

Making dream homes a reality, with quality flooring, tilework and window treatments.

CONTACT US »

Digital Marketing

by awertz | Jul 24, 2017 | Uncategorized

Digital Marketing

drive customers to your business

LNP Media Group’s digital marketing team is Google Certified and a Google Partner, with proven expertise in Google Analytics, Google Ads, and Google Ad Manager. We are also Meta Certified on Facebook and Instagram. Our credentials mean that your digital advertising campaigns will be optimized for best performance, including display, SEO, email marketing, paid search (PPC), geofencing, social media marketing, OTT/CTV, video, and photography.

We will precision target your ideal potential customers by geography, demographics, job title, interests and more. For every campaign, we will provide a complete performance KPI report showing engagement and results, so you’ll know the ROI of your expenditure.

Meta Certified Digital Marketing Associate

Our Services

LancasterOnline.com »

LancasterFarming.com »

Geofencing »

Display Advertising »

Paid Search »

Social Media Marketing »

Email Marketing »

Retargeting »

OTT and CTV »

Photography »

Video »

SEO »

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; check out our case studies for examples of our clients’ successes.

CONTACT US »

Search Engine Optimization

by inbndmarketing | Oct 3, 2016 | Uncategorized

SEO (Search Engine Optimization)

Increase your organic rankings

Search Engine Optimization (SEO) is the practice of improving a website and its online visibility in order to organically increase the quantity and quality of its traffic. Our SEO services will help your website appear prominently in search results, driving more traffic to your website and generating new leads.

Why SEO is Critical

Any business looking to find success online should know that search engine optimization is absolutely critical. If people can’t find your website, then what good is it?

Over 7.8 billion searches are made every day online. Consumers actively seek information, products, and services. Will your website appear prominently in search results? If you’re not at the top of the first page of search results, it’s very likely you aren’t being found. How steep is the competition?

• Over 7.5 million blog posts are published on the Internet every day¹

• As of 2021, there were approximately 2 billion websites in the world¹

• Over 6 billion pages make up these sites¹

If you aren’t competing for these first-page spots, you’re already missing out on the majority of web traffic.

Internet searches are made each day

¹Source: Google

Customized SEO Strategies & Effective Solutions

Every website has specific needs, which is why our team develops a unique plan of action to improve results based on these factors. No two starting points are the same, and every business has unique considerations when it comes to search engine optimization. At LNP Media Group, we don’t use automated solutions. Our team will work with you to develop an SEO strategy that fits the needs of your website and business. We combine on-page optimization with off-page syndication to get you ranked while following best practices and staying on the cutting edge of search algorithm adjustments. Just like Google, we believe that good SEO should benefit the user, not attempt to trick search engines.

We Provide Value

Our SEO services will help your website maintain stability as search engine algorithms change and will position your business for long term-growth. Over time, this will increase your leads and sales while growing your pool of potential customers.

Our SEO services include:

Interlinking and Inbound Links

Through effective onsite and off-domain link building and optimization, the site will see improved authority and visibility over time.

Website Optimization

Improve meta-tags and expand content throughout the website to increase keyword visibility and speak directly to your potential customers, answering their questions and proving your site’s authority. This includes keyword research to determine the best terms and new website content crafted around those terms and topics.

Technical Optimization

Confirm indexing files, such as the XML sitemap, are in place and up to date. We make sure the website’s structure follows best practices to ensure search engines can properly “see” the website. Mobile-friendliness is a critical factor as well.

Local Optimization

Work to improve information consistency and comprehension for the business both within the site’s code but also with primary local citations such as Google My Business.

Transparency and Trust

We don’t want to keep you in the dark. You’ll be involved in the SEO process every step of the way and as hands on or off as you wish to be. Either way you’ll know what we’re doing, when, and why. This includes monthly reporting and ongoing communication.

Our SEO Tactics

• Indexability Files

• Technical Optimization

• Website Structure

• Mobile Friendliness

• Local Optimization

• Structured Data

• Meta Tag & Content Optimization

• Link Building

Why use LNP Media Group for SEO?

LNP Media Group has the expertise and experience to take your website’s visibility to the next level. Our Google Certified team is committed to working with your business to provide hands-on attention every step of the way. When you partner with us, you’re ensured a transparent experience from a trustworthy company—if you succeed, so do we.

We are a comprehensive marketing agency with strong local ties and an established presence. We help businesses of any size grow with our wide array of digital and print marketing services. Our digital marketing services can help you connect with a precision-targeted audience, through channels such as paid search marketing (PPC or pay-per-click), email marketing, social media marketing, geo-targeted mobile advertising, targeted display, and many more options.

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.

Frequently Asked SEO Questions

What are “keywords”?

Keywords are words and phrases people are using in search engines. Keyword research determines which specific keywords we’ll use to optimize your website. Keywords are unique to each industry and locale, based on what each business is trying to achieve. We research the right keywords based on which queries your audience is typing into search engines. Having the right keywords on your site helps improve your ranking on search results pages. This is a constantly changing process—keeping your keywords refreshed requires constantly updated knowledge and experience.

Can I do SEO myself?

Yes, but likely you’ll soon realize that it’s best left to professionals. Search engine optimization takes expertise to know what to do and how to do it. SEO professionals can ensure that all practices on-site and off-site are 100% white hat and follow Google’s Webmaster Guidelines to avoid potential penalties. Additionally, SEO take a lot of time. Your time is best spent running your company; let SEO experts, like us, handle the SEO while you handle your customers. Without the proper experience and research, you could end up spinning your wheels and not getting the results you need.

Let our experts perform a free audit of your business’s website to get you started.

How long do I need to do SEO?

One of the most important things to understand about SEO is that it isn’t a “once and done” or “set it and forget it” strategy. It takes time and ongoing effort to do it right. Search patterns, search engine algorithms, and search results (rankings) are in constant flux. SEO is best described as a marathon, not a 5k, because it takes time to see results and it takes continued effort to keep those results. It’s best to think about your SEO efforts as a permanent fixture of your business, just like human resources, accounting, or research and development. The good news is, the more you put into SEO, the more you’ll get out of it. The results can be exponential!

How will you keep me updated on my SEO campaign?

We provide monthly reporting that clearly displays performance and identifies what work we performed and the next steps to your campaign. There’s also back and forth communication on specifics throughout the month.

CONTACT US »

Email Marketing

by inbndmarketing | Sep 29, 2016 | Uncategorized

Email Marketing

Straightforward, efficient communication

Email marketing is an efficient channel with well-defined targeting capabilities. Recipients have opted-in to receive email marketing, meaning that it’s not only 100% CAN-SPAM compliant, but also extremely effective: every $1 spent on email marketing has an expected ROI of $44. Recipients can access their email on computers, tablets, and mobile devices, further increasing reach. Our in-house team of digital experts will ensure your email message reaches valuable prospects; our database has over 200 million highly targeted, specific “intenders” who are ready to engage with your offer.

CAN-SPAM Compliant

Why Email Marketing?

Guaranteed Performance

We guarantee a minimum open rate of 8% or a click rate of 1%. If not met, your campaign will be delivered again at no charge.

Well-Defined Targeting

We can reach very specific audiences by location, interest, business category, occupation, and more. Targeting by occupation codes makes email marketing a great channel for employment recruitment campaigns.

It’s Preferred

People like reading your offers via email, in fact, 60% of consumers prefer to be contacted by brands through email.

It Works for B2B and B2C

While you may already know that B2C (business-to-consumer) email is effective, did you know B2B (business-to-business) email is ranked third, behind colleague recommendations and industry thought-leaders, as an influential source of information? We can help you reach a B2B audience with our email marketing database.

It’s Efficient

Email marketing will quickly get your message in front of thousands of people who fit your target market and have opted-in to receive information about your business and products. This gives email marketing a high ROI, allowing you to make the most of your advertising dollars.

What’s Included

Professional Email Design

Over half of all emails are opened on mobile, so we use responsive design to ensure that your email looks great on both desktop and mobile.

Detailed Reports

We’ll dissect your campaign’s performance and provide strategic guidance for your next campaign.

Increased Success with Retargeting

We can retarget your email recipients with digital display ads so that they see your offer multiple times, thus increasing conversion.

Custom Landing Page Design

Average landing page conversion is about 2.35%, but the best landing pages can achieve upwards of 11%. Our custom landing pages are designed to enhance conversion-driven campaigns. Landing pages may include forms to capture leads and user data. Your email or retargeting ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content to drive conversions. We offer custom landing page design for any type of digital marketing campaign.

Adults send or receive personal emails via smartphone weekly

Businesses say email is one of their most effective lead generation channels

Results Matter

Frequently Asked Questions

Do I need to buy an email list to use email marketing effectively?

No! Buying an email list may damage your business—the majority of people in a purchased list would treat your emails as unwanted spam. Email marketing should be about reaching people who want to hear from you, and thus will respond favorably. Our CAN-SPAM compliant email database provides you with access to 200 million consumers who have opted-in to receive marketing emails.

What metrics will you track?

We track the number of recipients, opens, and clicks, and provide you with an open rate and a click-through-rate (CTR). We also track retargeting ad clicks and CTR. For all of these metrics, we will provide you with benchmarks so that you know how your campaign has performed relative to others in your industry.

How often should I send out emails?

There’s no perfect answer to how frequently you should use email marketing. The best way to determine the best frequency for your business is through testing. With LNP Media Group, email marketing does not require an on-going commitment, only a one-time fee for each campaign. This means you can send emails whenever is best for your business, such as for specific promotions, events, or whenever you think the time is right.

Is email marketing still effective?

Absolutely. There have been a considerable number of studies on why it continues to be one of the most effective forms of digital marketing. Email remains the preferred method of communication for most consumers. Email is also one of the most effective channels in terms of revenue generation. In fact, every $1 spent on email marketing has an expected ROI of $44.

CONTACT US »

Social Media Marketing

by inbndmarketing | Sep 29, 2016 | Advertising, Marketing Strategy

Social Media Marketing

The Power of Social Media

We don’t need to sell you on the importance of social media. With more people on Facebook, Instagram, Snapchat, TikTok, and Twitter than ever before, social media marketing has rapidly become one of the most effective tools for targeted digital marketing. Social platforms have the unique advantage of collecting interests, job titles, and demographic data on users through their social profiles and their engagement with content within the platform. The digital experts at LNP Media Group have designed hundreds of successful social media campaigns for a wide variety of use cases and are ready to take your business’s social media marketing to the next level.

Still on the fence?

Not sure if a social media campaign is right for your business? Check out our case studies to see what we’ve done for our clients through social media. Want to talk to a member of our team for more information? Contact us and we’ll answer any questions you have and work with you to develop the right campaign for your needs.

What you Receive

Transparent Reports

We’ll measure the performance of your social media ad campaigns by tracking all clicks, views, shares, and conversions. We also use proven ad optimization techniques and A/B testing to improve your return on investment (ROI) so that you get the most out of your campaign. Using tools such as Google Analytics, Facebook Pixel, and Facebook’s Business Manager, we’ll accurately track your campaign metrics and provide you with a detailed report upon your campaign’s completion.

Advanced Audience Targeting

Using Facebook’s targeting capabilities, our team can identify consumers most likely to make purchases from your business. Your Facebook and Instagram ads will be presented to this targeted audience. We use demographics, interests, hobbies, location, behaviors, and more to identify the individuals most likely to convert.

Creative, Consistent Content

We develop and execute social media campaigns that align with your brand and keep your messaging consistent. We will creatively engage potential customers based on your goals and send them to your website, social media page, or a customized landing page. Our campaigns will ask them to fill out a form, sign up to receive your email newsletters, enter a contest, take a quiz/poll, or engage with your business in a variety of other ways.

Landing Pages

Our custom landing pages are designed to enhance conversion-driven campaigns. Landing pages may include forms to capture leads and user data. Your email or retargeting ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content to drive conversions. We offer custom landing page design for any type of digital marketing campaign.

A custom landing page can aid any digital marketing campaign

Results Matter

Frequently Asked Questions

Can I do my own social media marketing?

Social media marketing has rapidly developed from simple posts to complex campaigns designed to reach specific target markets. You can’t rely on just creating organic social media posts because they only reach about 6% of your fans. And, boosting a post has only limited targeting options. True social media marketing requires knowledge and expertise in digital design, Google Analytics, Facebook Pixel, Facebook Business Manager, and audience development. We have the expertise to create a cohesive social media campaign that will reach tens of thousands of people in your exact target market.

Will social media marketing work for my type of business?

If your customers use the internet, we think so! A portion of nearly every business’s customer base uses social media. By advertising on these platforms you can target these individuals, as well as consumers similar to them, and get your message out.

Which platforms should I use?

There is no one-size-fits-all solution to this question. Choosing the right social media platform for your business depends on your goals, your target audience, and on the products and services you offer. If you’re not sure which platform to choose, contact our team to discuss your goals and get advice on which platform will best suit your marketing needs

How much should I spend on social media marketing?

Social media is a “pay to play” platform. This means that the more money you spend, the more your ads will be displayed to users. By starting out with a smaller amount, we can assess the impact your ad spend is having and adjust from there. Once we help you identify what works best, we can optimize the amount you’re spending to get the most impact for your money.

CONTACT US »

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