Geo-Targeted Mobile Advertising

by awertz | Sep 13, 2017 | Uncategorized

Geo-Targeted Mobile Advertising

Unrivaled Precision

Geo-targeted mobile advertising (geofencing) targets specific audiences through a virtual geographic boundary (or “fence”). Our team will work with you to identify locations with a dense population of your target audience. Once the target locations are identified, we will develop engaging digital creatives to deliver to individuals inside the fence on their location-enabled mobile devices. Pew Research demonstrates that 85% of Americans now own a smartphone, which makes geofencing an ideal advertising strategy. We also offer geo-video campaigns, which are similar to geofencing but include 15-30 second video clips instead of GIF ads/digital creatives.

Modernize your Approach

Location-specific

Geo-targeted mobile advertising ( geofencing ) is one of the most effective and advanced ways of reaching an on-the-go audience at the right time and place. We define precise location targeting to craft a laser-focused campaign audience for your business.

GPS-Driven

When mobile users enter a geofenced area with their GPS-enabled device, their location is captured and your targeted ads are ready to be served to their device when they access apps and websites.

Capture Events

Whether you want to target a general location or a specific sporting event, concert, or business, we can help you reach your target demographic.

Retargeting

Individuals who engage with a geofencing ad can be retargeted on the same device at a later point in time, even after they’ve left the fenced area. By enabling retargeting, your campaign will hold the attention of your target audience over a longer period of time, thus maintaining top of mind awareness.

Landing Pages

We design custom landing pages that drive conversion and include forms to capture leads and contact information. Your geofencing ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content. We offer custom landing page design for any type of digital marketing campaign.

We’re an Experienced Partner

We Capture Attention

Your ads are shown on apps and websites people are using—including more than 14,000 of our premium media partners. By leveraging our strong relationships, we provide access to both the Lancaster County market and the national market.

We Get Results

We’re here to help you grow your business. Check out our case studies page to hear what our clients have to say about us and read about their successful campaigns.

We Enhance your Experience

Want to take your digital advertising to the next level? Our digital display ads work hand-in-hand with geofencing to maximize the reach and retargeting potential of your campaign. Contact our team to find out more about the most effective ways to utilize geo-targeted location ads.

What to Expect

We keep you updated on your campaign at all times by providing in-depth reporting on the success of each individual creative asset and fence. We’ll sit down with you regularly to review our reporting metrics and talk through ways to optimize the campaign moving forward.

Step #1: Define Goals and Develop Strategy

We listen to your objectives and learn about your business so that we can develop the best geofencing strategy for you.

Step #2: Identify Fences and Creatives

Once we understand your strategic objectives, we’ll begin brainstorming fence locations and our graphic designers will produce engaging ads that speak to your target audience.

Step #3: Launch your Campaign

Once all the details are worked out, we’ll get your campaign started so you can begin seeing results. Our team will keep you updated on every aspect of your campaign performance.

Step #4: Reporting

We’ll review your campaign with you on a regular basis, describing the results, measuring return on investment, and providing recommendations for optimization moving forward

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes.

Frequently Asked Questions

What makes geofencing special?

Geofencing is unique when compared to other forms of digital advertising due to its GPS targeted fences. These fences allow you to single out specific locations where your target audience may be, such as special events or competing businesses, allowing you to market to these consumers during and after the time that they have visited the targeted location. Geofencing also provides specific, detailed analytics regarding visits and frequency.

How does geofencing work?

Geofencing ads are delivered in apps and on mobile websites on tablets and mobile phones that have location services enabled. When a user enters the “fence” with location services enabled on their phone, an impression becomes available. We work to secure this impression and deliver your ad in this space. Ads often appear in gaming apps, weather apps, news websites, etc.

What are the limitations to consider?

Since geofencing ads are delivered based on physical location, we cannot target by demographic (gender, age, etc.). Therefore, it is very important to choose locations that will encompass a dense population of your target audience. Not all companies and organizations have logical geofencing strategies, meaning it is not the best marketing tactic for all advertisers. Our digital experts will work with you to determine whether geofencing is the best strategy for you.

Should my business invest in geofencing?

Many industries can benefit from geofencing and it is an important part of a diverse marketing portfolio. Geofencing has been proven to increase sales and it leads to faster conversions while also contributing to brand awareness. Geofencing represents a unique way to reach your target market, distinct from other forms of advertising. At LNP Media Group, we are experts in how to use geofencing to its maximum potential. Let our experts perform a free audit of your business’s website to get you started.

CONTACT US »

Video Marketing with LNP Studios

by awertz | Jul 24, 2017 | Uncategorized

Video Marketing with LNP Studios

AT LNP MEDIA GROUP, WE’RE PASSIONATE ABOUT CREATING CAPTIVATING VISUAL CONTENT FOR YOUR BUSINESS.

Our in-house video marketing team is dedicated to bringing your visions to life, whether it’s through brand videos, TV commercials, short films, web videos, music videos or corporate presentations. We’re ready to shoot on location or in our state-of-the-art video studio in the heart of downtown Lancaster. We’ve also got certified drone pilots on our team who can shoot aerial videos or photos as well as professional, HD, multi-cam live streaming services to Facebook, YouTube or your custom RTMP. And, naturally, our team also consists of talented photographers who can capture still images of your business, your team, or your products.

What makes us unique compared to other video production companies in Central Pennsylvania is that we’re also a full-service media company with the resources to place and market your video. Working with your business from start to finish enables us to deliver a consistent brand experience that breaks through to your consumers. Read our blog post about video marketing for small businesses here.

Why is video marketing important for your business?

Video tells the story of your company and shows customers who you are and what you have to offer. The numbers speak for themselves: 85% of the US online audience watches videos, with millennials watching more video than other demographic groups. In addition, over 8 billion video views occur on Facebook every day. Video marketing is effective in driving stronger customer engagement, with social video ads being the #1 way that consumers discovered a brand from which they later made purchases. Another strong use of video is how-to videos so that your business becomes a trusted resource for your customers.

People watch video on Facebook, each day!

Our Services

Planning

Audience Profiling
Content Development
Brand Development
Brand Positioning
Storyboarding
Production Planning

Production

On-site or In-studio Shooting
Directing & Filming
Photography
Lighting & Sound
Art Direction

Post-Production

Professional Editing
Voice Over
Music
Graphics
Coloring & Grading
Video Placement Consultation

Placement

Websites
Social Media Channels
Targeted Emails
Blogs
TV Commercials
Pre-roll & Post-roll

St. Boniface Craft Brewing

Crafting the 225 Prohibition Lager to celebrate LNP’s 225^th anniversary.

Bayshore Ford — TV commercial

You’re the boss! Why customers love our commercial vehicle center.

Landis at Home — Brand video

Aging at home with kind, compassionate caregivers makes all the difference.

Hardwood Floors of Lancaster — Brand video

Fantastic looking floors, handcrafted and installed at competitive prices.

LNP Studios — Aerial reel

Showcasing drone footage created by our team in beautiful Lancaster County.

M2 Dentistry for Children and Teens — Brand video

Our practice values one-on-one visits with children for a fun and positive dental experience.

Sundance Car Wash — Brand Video

The story of a local, family-owned business in Lancaster County.

Nissley Winery — Brand video

Three generations of winemakers in Lancaster County, making award-winning estate-bottled wine.

Susquehanna Printing — Hiring Video

Open positions for a state of the art printing operation in Lancaster!

Best Workplaces — Winning Companies

These companies help make Lancaster County a great place to live and work.

Martin’s Flooring— Brand Video

Making dream homes a reality, with quality flooring, tilework and window treatments.

LNP Media Group – Brand Video

LNP Media Group helps businesses grow with their comprehensive range of marketing, video, and photography services.

CONTACT US »

Digital Marketing

by awertz | Jul 24, 2017 | Uncategorized

Digital Marketing

drive customers to your business

LNP Media Group’s in-house digital marketing agency is Google Certified and a Google Partner, with proven expertise in Google Analytics, Google Ads, and Google Ad Manager. We are also Meta Certified on Facebook and Instagram. We make sure your digital advertising campaigns are optimized for best performance, including display, SEO, email marketing, paid search (PPC), geofencing, social media marketing, OTT/CTV, video, and photography.

We precision target your ideal potential customers by geography, demographics, job titles, interests and more. For every campaign, we provide a complete performance KPI report showing engagement and results, so you’ll know the exact ROI of your expenditure.

Our Services

LancasterOnline.com »

Geofencing »

Display Advertising »

Paid Search »

Social Media Marketing »

Email Marketing »

Retargeting »

OTT and CTV »

Photography »

Video »

SEO »

Results Matter

You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; check out our case studies for examples of our clients’ successes.

CONTACT US »

Search Engine Optimization

by inbndmarketing | Oct 3, 2016 | Uncategorized

SEO (Search Engine Optimization)

Increase your organic rankings

Search Engine Optimization (SEO) is the practice of improving a website and its online visibility in order to organically increase the quantity and quality of its traffic. Our SEO services will help your website appear prominently in search results, driving more traffic to your website and generating new leads.

Why SEO is Critical

Any business looking to find success online should know that search engine optimization is absolutely critical. If people can’t find your website, then what good is it?

Over 7.8 billion searches are made every day online. Consumers actively seek information, products, and services. Will your website appear prominently in search results? If you’re not at the top of the first page of search results, it’s very likely you aren’t being found. How steep is the competition?

• Over 7.5 million blog posts are published on the Internet every day¹

• As of 2021, there were approximately 2 billion websites in the world¹

• Over 6 billion pages make up these sites¹

If you aren’t competing for these first-page spots, you’re already missing out on the majority of web traffic.

Internet searches are made each day

¹Source: Google

Customized SEO Strategies & Effective Solutions

Every website has specific needs, which is why our team develops a unique plan of action to improve results based on these factors. No two starting points are the same, and every business has unique considerations when it comes to search engine optimization. At LNP Media Group, we don’t use automated solutions. Our team will work with you to develop an SEO strategy that fits the needs of your website and business. We combine on-page optimization with off-page syndication to get you ranked while following best practices and staying on the cutting edge of search algorithm adjustments. Just like Google, we believe that good SEO should benefit the user, not attempt to trick search engines.

We Provide Value

Our SEO services will help your website maintain stability as search engine algorithms change and will position your business for long term-growth. Over time, this will increase your leads and sales while growing your pool of potential customers.

Our SEO services include:

Interlinking and Inbound Links

Through effective onsite and off-domain link building and optimization, the site will see improved authority and visibility over time.

Website Optimization

Improve meta-tags and expand content throughout the website to increase keyword visibility and speak directly to your potential customers, answering their questions and proving your site’s authority. This includes keyword research to determine the best terms and new website content crafted around those terms and topics.

Technical Optimization

Confirm indexing files, such as the XML sitemap, are in place and up to date. We make sure the website’s structure follows best practices to ensure search engines can properly “see” the website. Mobile-friendliness is a critical factor as well.

Local Optimization

Work to improve information consistency and comprehension for the business both within the site’s code but also with primary local citations such as Google My Business.

Transparency and Trust

We don’t want to keep you in the dark. You’ll be involved in the SEO process every step of the way and as hands on or off as you wish to be. Either way you’ll know what we’re doing, when, and why. This includes monthly reporting and ongoing communication.

Our SEO Tactics

• Indexability Files

• Technical Optimization

• Website Structure

• Mobile Friendliness

• Local Optimization

• Structured Data

• Meta Tag & Content Optimization

• Link Building

Why use LNP Media Group for SEO?

LNP Media Group has the expertise and experience to take your website’s visibility to the next level. Our Google Certified team is committed to working with your business to provide hands-on attention every step of the way. When you partner with us, you’re ensured a transparent experience from a trustworthy company—if you succeed, so do we.

We are a comprehensive marketing agency with strong local ties and an established presence. We help businesses of any size grow with our wide array of digital and print marketing services. Our digital marketing services can help you connect with a precision-targeted audience, through channels such as paid search marketing (PPC or pay-per-click), email marketing, social media marketing, geo-targeted mobile advertising, targeted display, and many more options.

Results Matter

Frequently Asked SEO Questions

What are “keywords”?

Keywords are words and phrases people are using in search engines. Keyword research determines which specific keywords we’ll use to optimize your website. Keywords are unique to each industry and locale, based on what each business is trying to achieve. We research the right keywords based on which queries your audience is typing into search engines. Having the right keywords on your site helps improve your ranking on search results pages. This is a constantly changing process—keeping your keywords refreshed requires constantly updated knowledge and experience.

Can I do SEO myself?

Yes, but likely you’ll soon realize that it’s best left to professionals. Search engine optimization takes expertise to know what to do and how to do it. SEO professionals can ensure that all practices on-site and off-site are 100% white hat and follow Google’s Webmaster Guidelines to avoid potential penalties. Additionally, SEO take a lot of time. Your time is best spent running your company; let SEO experts, like us, handle the SEO while you handle your customers. Without the proper experience and research, you could end up spinning your wheels and not getting the results you need.

Let our experts perform a free audit of your business’s website to get you started.

How long do I need to do SEO?

One of the most important things to understand about SEO is that it isn’t a “once and done” or “set it and forget it” strategy. It takes time and ongoing effort to do it right. Search patterns, search engine algorithms, and search results (rankings) are in constant flux. SEO is best described as a marathon, not a 5k, because it takes time to see results and it takes continued effort to keep those results. It’s best to think about your SEO efforts as a permanent fixture of your business, just like human resources, accounting, or research and development. The good news is, the more you put into SEO, the more you’ll get out of it. The results can be exponential!

How will you keep me updated on my SEO campaign?

We provide monthly reporting that clearly displays performance and identifies what work we performed and the next steps to your campaign. There’s also back and forth communication on specifics throughout the month.

CONTACT US »

Email Marketing

by inbndmarketing | Sep 29, 2016 | Uncategorized

Email Marketing

Straightforward, efficient communication

Email marketing is an efficient channel with well-defined targeting capabilities. Recipients have opted-in to receive email marketing, meaning that it’s not only 100% CAN-SPAM compliant, but also extremely effective: every $1 spent on email marketing has an expected ROI of $44. Recipients can access their email on computers, tablets, and mobile devices, further increasing reach. Our in-house team of digital experts will ensure your email message reaches valuable prospects; our database has over 200 million highly targeted, specific “intenders” who are ready to engage with your offer.

CAN-SPAM Compliant

Why Email Marketing?

Guaranteed Performance

We guarantee a minimum open rate of 8% or a click rate of 1%. If not met, your campaign will be delivered again at no charge.

Well-Defined Targeting

We can reach very specific audiences by location, interest, business category, occupation, and more. Targeting by occupation codes makes email marketing a great channel for employment recruitment campaigns.

It’s Preferred

People like reading your offers via email, in fact, 60% of consumers prefer to be contacted by brands through email.

It Works for B2B and B2C

While you may already know that B2C (business-to-consumer) email is effective, did you know B2B (business-to-business) email is ranked third, behind colleague recommendations and industry thought-leaders, as an influential source of information? We can help you reach a B2B audience with our email marketing database.

It’s Efficient

Email marketing will quickly get your message in front of thousands of people who fit your target market and have opted-in to receive information about your business and products. This gives email marketing a high ROI, allowing you to make the most of your advertising dollars.

What’s Included

Professional Email Design

Over half of all emails are opened on mobile, so we use responsive design to ensure that your email looks great on both desktop and mobile.

Detailed Reports

We’ll dissect your campaign’s performance and provide strategic guidance for your next campaign.

Increased Success with Retargeting

We can retarget your email recipients with digital display ads so that they see your offer multiple times, thus increasing conversion.

Custom Landing Page Design

Average landing page conversion is about 2.35%, but the best landing pages can achieve upwards of 11%. Our custom landing pages are designed to enhance conversion-driven campaigns. Landing pages may include forms to capture leads and user data. Your email or retargeting ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content to drive conversions. We offer custom landing page design for any type of digital marketing campaign.

Adults send or receive personal emails via smartphone weekly

Businesses say email is one of their most effective lead generation channels

Results Matter

Frequently Asked Questions

Do I need to buy an email list to use email marketing effectively?

No! Buying an email list may damage your business—the majority of people in a purchased list would treat your emails as unwanted spam. Email marketing should be about reaching people who want to hear from you, and thus will respond favorably. Our CAN-SPAM compliant email database provides you with access to 200 million consumers who have opted-in to receive marketing emails.

What metrics will you track?

We track the number of recipients, opens, and clicks, and provide you with an open rate and a click-through-rate (CTR). We also track retargeting ad clicks and CTR. For all of these metrics, we will provide you with benchmarks so that you know how your campaign has performed relative to others in your industry.

How often should I send out emails?

There’s no perfect answer to how frequently you should use email marketing. The best way to determine the best frequency for your business is through testing. With LNP Media Group, email marketing does not require an on-going commitment, only a one-time fee for each campaign. This means you can send emails whenever is best for your business, such as for specific promotions, events, or whenever you think the time is right.

Is email marketing still effective?

Absolutely. There have been a considerable number of studies on why it continues to be one of the most effective forms of digital marketing. Email remains the preferred method of communication for most consumers. Email is also one of the most effective channels in terms of revenue generation. In fact, every $1 spent on email marketing has an expected ROI of $44.

CONTACT US »

« Older Entries

Next Entries »