LNP Newspaper Supports Breast Cancer Awareness Month

LNP Newspaper Supports Breast Cancer Awareness Month

Breast Cancer has affected our friends, families and employees. One in eight women in Pennsylvania will be diagnosed with breast cancer, making it the most commonly diagnosed cancer in women.  Each year it is estimated that over 246,660 women in the United States will be diagnosed with breast cancer and more than 40,000 will die.

LNP supports Breast Cancer Awareness Month, and raises funds for the Pennsylvania Breast Cancer Coalition. The PBCC is the source of action and information for women in Pennsylvania with breast cancer. Through outreach and education programs, legislative victories, and vast patient resources, PBCC is the  “one stop shop” for both the newly-diagnosed and the long-term survivor.

Fight breast cancer AND promote your local business

When advertisers buy an ad in LNP Sunday on October 1, they not only reach more than 200,000 readers in our special PINK edition, LNP donates a portion of the ad revenue to the PA Breast Cancer Coalition.

Need more reasons to participate?

  • You get a discounted rate of just $30 a column inch
  • Full color is free
  • You can pick-up the same ad throughout the month of October for the same low rate.

We’re also offering a limited number of 2 col. x 5” ads — Pink Ribbon Sponsorships. For these ads, we donate 20% of the revenue back to the PA Breast Cancer Coalition.

Find out how your Lancaster business can be a part of the PINK edition

The year, you can support your business AND be a part of an important cause. Contact us to advertise and raise money for the PA Breast Cancer Coalition.

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Cause Marketing for Local Businesses

Cause Marketing for Local Businesses

Doing good in Lancaster County can set your business apart, win customers, and grow business.

Did you know that 90 percent of customers report they would probably switch to a brand with similar products or pricing if that brand supports a good cause? Consumers today know how to vote with their pocketbook, and more and more are choosing companies that support the causes that resonate with them. The numbers get even more impressive among Millennials.

Millennials expect their business choices to align with cause-related concepts:

  • In a Barkley report , 42 percent of Millennials said they’d buy products or services if their money in part helped a cause. 35 percent said they’d also donate money directly to the cause.

The implications are clear. Cause marketing is not only a powerful way to give your company a competitive edge, it also can be a positive way to contribute to your community by helping others.

Cause Marketing: What is it?

Cause Marketing can be defined as what happens when for-profits team up with non-profits in a way that benefits both. When it’s done right, Cause Marketing results in increased brand awareness and greater customer loyalty. Non-profits benefit from the time or talent of your support.

Choose a Cause You Care About

How can you make Cause Marketing part of your business plan? First off, choose a cause you care about. Make sure that your business and your Cause Marketing align with your personal and professional values. By staying true to who you are and what your business stands for, you are in a good position to communicate credibly and authentically to your customers and prospects.

Develop Relationships

Before you start using business time and money to support a cause, you should evaluate if the cause is are open to your sponsorship:

  • Meet with the organizers and tell them about your desire to create a partnership that helps them succeed. Find out if they have ideas on how to promote your support.
  • Some causes are open to sponsors. Other are not. Make sure your cause wants to work together before you make any commitments.

Match the Cause with Your Business Goals

Regardless of how you promote your cause, the key is to find a cause that makes sense to you AND your customers:

  • For example, if you sell children’s clothing, it would make sense to partner with a local youth program, youth sports, children’s events or programs that work with at-risk children.
  • You could make contributions in merchandise donations, encouraging customers to donate, promoting the cause in your store and in your advertising, or by supporting events with donations.

Tap Into Existing Partnerships

When does it make sense to tap into partnerships and when should you go it alone?

  • Maybe your team is small enough that Cause Marketing is too much to take on. Conversely, you may be so large that supporting just one cause is too limiting.
  • You may also be working with a cause that has a well-established role for sponsors, or one that doesn’t want to build a custom program.
  • The good news is that tapping into existing partnerships requires much less time and effort.

The downside is you may have to share the spotlight with other businesses. Either way, as long as you clearly communicate your support to your customers and prospects, you’ll still reap the benefits of Cause Marketing.

Find Out if We Can Help with Your Cause Marketing

LNP Media Group is continually growing and adding new, exciting technologies to our suite of marketing and media products. We also offer sponsorships to select cause-marketing events. If you haven’t talked to us lately, contact us today.

LNP Media Group is committed to delivering exceptional experiences to our audiences, our customers, our vendors and our employees throughout Lancaster County and Central Pennsylvania. We provide value to our marketing and advertising partners by building effective and innovative solutions and by delivering exemplary customer experiences.

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