Digital Marketing from the “Newspaper?”
Digital marketing has become a critical part of most marketing plans. Platforms like Facebook offer unmatched audience targeting, paid search advertising reaches specific customers who are ready to buy, and geofencing reaches mobile audiences within narrow geographic areas. The question we often get is, “Why do I want digital marketing services from the newspaper?”
While LNP Media Group used to be just “the newspaper,” today we offer advertisers a wide range of tools. LNP Media Group provides digital marketing services and results that are hard to match anywhere else.
LNP Media Group is a Google Partner
We bring proven expertise—just ask Google:
- To be certified as a Google Partner, LNP Media Group’s digital team members had to pass exams. We took tests designed to evaluate our understanding of Google AdWords(Google’s advertising platform) and Google Analytics (Google’s website analysis tool).
- We also had to show Google that we’re managing a significant amount of digital advertising and we had to verify that we have sustained growth in the number of clients we serve.
What does this mean to you? It means that when you use LNP Media Group’s digital marketing services, you can be sure that our team is on top of the latest advances in digital marketing. It also means that the Google support team is just a phone call away to answer any questions you have. This proven expertise translates into a better return on investment for your digital marketing campaigns.
Reach Virtually Any Audience; Not Just Digital Ones
LNP Media Group is different from a typical marketing agency; we can efficiently deliver audiences that no one else can. We can deliver digital audiences with pinpoint precision through geofencing, paid search, email marketing, targeted display, and Facebook. We can also use our own media platforms to reach huge numbers of Lancaster County consumers. That means that LNP Media Group can help you bundle together digital and local print marketing to create the most effective marketing plan possible.
We Deliver Digital Marketing Results You Can Measure
The digital marketing team at LNP Media Group is fanatical about delivering measurable results. Here are a just a few examples:
- An email marketing campaign for a local auto retailer resulted in 17 cars sold with a return on investment of over 100%.
- Paid search advertising campaign for a heating and air conditioning company increased sales leads by 165%.
- A Facebook advertising campaign for a local retailer resulted in 1,431 sales leads at a cost per lead of $0.81.
These are the kind of results that we’d like to deliver to your business for your next marketing campaign. Let’s take the first step of getting to know each other with a free marketing strategy sessions. We’ll meet you, review your marketing goals, and offer you a custom marketing proposal. To get started, contact us at LNP Media Group.
LNP Media Group is committed to delivering exceptional experiences to our audiences, our customers, our vendors and our employees throughout Lancaster County and Central Pennsylvania. We provide value to our marketing and advertising partners by building effective and innovative solutions and by delivering exemplary customer experiences.