Email Marketing
Straightforward, efficient communication
Email marketing is an efficient channel with well-defined targeting capabilities. Recipients have opted-in to receive email marketing, meaning that it’s not only 100% CAN-SPAM compliant, but also extremely effective: every $1 spent on email marketing has an expected ROI of $44. Recipients can access their email on computers, tablets, and mobile devices, further increasing reach. Our in-house team of digital experts will ensure your email message reaches valuable prospects; our database has over 200 million highly targeted, specific “intenders” who are ready to engage with your offer.
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CAN-SPAM Compliant
Why Email Marketing?
Guaranteed Performance
We guarantee a minimum open rate of 8% or a click rate of 1%. If not met, your campaign will be delivered again at no charge.
Well-Defined Targeting
We can reach very specific audiences by location, interest, business category, occupation, and more. Targeting by occupation codes makes email marketing a great channel for employment recruitment campaigns.
It’s Preferred
People like reading your offers via email, in fact, 60% of consumers prefer to be contacted by brands through email.
It Works for B2B and B2C
While you may already know that B2C (business-to-consumer) email is effective, did you know B2B (business-to-business) email is ranked third, behind colleague recommendations and industry thought-leaders, as an influential source of information? We can help you reach a B2B audience with our email marketing database.
It’s Efficient
Email marketing will quickly get your message in front of thousands of people who fit your target market and have opted-in to receive information about your business and products. This gives email marketing a high ROI, allowing you to make the most of your advertising dollars.
What’s Included
Professional Email Design
Over half of all emails are opened on mobile, so we use responsive design to ensure that your email looks great on both desktop and mobile.
Detailed Reports
We’ll dissect your campaign’s performance and provide strategic guidance for your next campaign.
Increased Success with Retargeting
We can retarget your email recipients with digital display ads so that they see your offer multiple times, thus increasing conversion.
Custom Landing Page Design
Average landing page conversion is about 2.35%, but the best landing pages can achieve upwards of 11%. Our custom landing pages are designed to enhance conversion-driven campaigns. Landing pages may include forms to capture leads and user data. Your email or retargeting ads can click through to a coordinated landing page that will feature a clear call-to-action and engaging content to drive conversions. We offer custom landing page design for any type of digital marketing campaign.
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Adults send or receive personal emails via smartphone weekly
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Businesses say email is one of their most effective lead generation channels
Results Matter
You want to be sure that you’re investing with a company that is knowledgeable and has a history of success. Our results speak for themselves; our clients love their experience with LNP Media Group. Check out our case studies for more examples of our clients’ successes. For more details on best practices, read our email marketing blog post.
Frequently Asked Questions
Do I need to buy an email list to use email marketing effectively?
No! Buying an email list may damage your business—the majority of people in a purchased list would treat your emails as unwanted spam. Email marketing should be about reaching people who want to hear from you, and thus will respond favorably. Our CAN-SPAM compliant email database provides you with access to 200 million consumers who have opted-in to receive marketing emails.
What metrics will you track?
We track the number of recipients, opens, and clicks, and provide you with an open rate and a click-through-rate (CTR). We also track retargeting ad clicks and CTR. For all of these metrics, we will provide you with benchmarks so that you know how your campaign has performed relative to others in your industry.
How often should I send out emails?
There’s no perfect answer to how frequently you should use email marketing. The best way to determine the best frequency for your business is through testing. With LNP Media Group, email marketing does not require an on-going commitment, only a one-time fee for each campaign. This means you can send emails whenever is best for your business, such as for specific promotions, events, or whenever you think the time is right.
Is email marketing still effective?
Absolutely. There have been a considerable number of studies on why it continues to be one of the most effective forms of digital marketing. Email remains the preferred method of communication for most consumers. Email is also one of the most effective channels in terms of revenue generation. In fact, every $1 spent on email marketing has an expected ROI of $44.
